Jim Hagedorn
Analyst · Bank of America
Thanks, Kelly. And good morning, everyone. I don't think I have to revisit everything we faced this past fiscal year or in the previous two, we're an unusual times. During the pandemic, we responded to the unprecedented challenges with winning strategies to manage all the craziness that came with it. We did so by delivering record results. Now we're in the aftermath of the peak COVID years facing record inflation, supply chain disruption, war in Ukraine, and a steep downturn in the cannabis industry. It's a messy situation. But here's what I know. We get it and the leadership team is on it. We have our organization headed in the right direction. My confidence stems from the work we did in the back half of fiscal '22 to improve our cost structure. It also is grounded in their plans for '23. If there is doubt about our willingness to take bold and decisive steps to orient our company to the realities of today, I can assure you we're doing what's necessary to reduce debt and restore acceptable levels of profitability. I'm optimistic we will remain within the bounds of our bank covenants. I know you're looking for guidance, Dave Evans will explain how we see the year shaping up in the U.S. consumer and Hawthorne segments. Were focused on hitting EBITDA and free cash flow targets. In fact, our management incentive program for fiscal '23 is based on leverage related metrics. For fiscal '22, we finished six times a debt to EBITDA, we're comfortable with our leverage trajectory to remain compliant for the first six months and have a clear path into the fours by the end of the fiscal year. The personal goal of mine and Michael Lukemire is to get to 4.5%. This will position us to move leverage back to our normal levels in the threes by the close of '24. As for cash flow, we continue to project $1 billion in free cash flow by the end of fiscal '24. It's worth emphasizing that much of our leverage improvement is about timing. As the calendar changes, so will our leverage, we will naturally and significantly deliver in the intermediate term. Our roadmap this year is based on three major themes. First, we're strengthening the balance sheet, paying down debt, improving free cash flow and tightly managing operations. We made significant progress with cost outs in fiscal '22, and we're making further reductions in fiscal '23 to give us more room to responsibly manage leverage and move us toward our targets. Second, we're confident in the consumer business, lawn and garden is a steady mature business that historically is a strong cash flow generator. We emerged from fiscal '22 reaffirming the strength of our brands, the power of our retail relationships, and continued high consumer engagement. These represent strengths and we'll capitalize on them. Third, we're remaking Hawthorne. It's not lost on me that this business has been a drag on earnings. I want to emphasize that we believe in the future of the cannabis industry and its eventual turnaround. There is a huge amount of value that will be unlocked in Hawthorne once this rebound occurs. But I also know that we need to overhaul Hawthorne to adjust to current realities and to protect core SMG from the cannabis downturn. I'll explain shortly how we are integrating Hawthorne into Scotts-Miracle Gro, reconfiguring its lighting portfolio and revamping its organizational structure. Before I go much further, I have a few comments about our fourth quarter. We did what we said we do. We revised our guidance multiple times last year, more than I recall in a single year. But the fourth quarter prove we can be agile enough to make an impact quickly. We made the quarter, we landed within our EPS guidance, we overachieved free cash flow expectations, and we stayed within our leverage threshold. It was a good way to end the year. And I'd like to think that just the start of a trend. I want to express my heartfelt appreciation for our banks, retailers and other partners for helping make it happen. It's been an especially hard six months for our associates, and I have a personal message for them, as I know many of them are listening to this call. I want to thank you for your commitment and loyalty. Your resilience is outstanding and will go a long way in contributing to our long-term success. Words can't express how much I appreciate your support. And when we get these challenging times behind us, I will not forget all your help in turning around the company. Now let's get back to the themes, starting with the balance sheet and leverage improvement. Our SG&A for fiscal '23 is budgeted to be below fiscal '19. We have minimized capital expenditures and put M&A activities on hold. Our accomplishments thus far can be credited the cross functional project Springboard team we announced last quarter. The team quickly achieved over $100 million in annualized savings as a result of extensive actions that included reducing our footprints, tightening variable spending, and eliminating hundreds of jobs starting at the highest levels. Our management ranks have been reduced by 35%. In addition, the Springboard team executed asset sales and a large sale leaseback of our Hawthorne facility in Vancouver, Washington to generate incremental cash for debt reduction. This year Springboard's remit is to get our leverage into the force at the end of fiscal '23 and into the threes by the close of '24. Springboard 2.0 as I call it, will help us further streamline, reduce working capital and conserve cash. We are taking a hard look at how we operate what we prioritize and where we invest. We are driving operational efficiencies to the fullest extent. Amongst Springboard. 2.0 is focus areas our inventory reduction, where we expect to realize at least $400 million in cash flow benefit this year by limiting production and selling through current inventory, and another $85 million and cost outs to be realized in fiscal '23 and '24. The team has so far identified $60 million of this $85 million target. In addition, we believe we have at least $15 million of benefit from commodities, as compared to earlier assumptions. The majority of the savings will come from our supply chain, including reducing warehouse space company wide, enhancing productivity through strategic materials substitutions that do not impact product quality, improve labor efficiencies, and resizing Hawthorne operations. These cost reductions can potentially improve our leverage and give us runway to operate, especially given the economic uncertainty. While indications are the consumer remains resilient and are categories essential to their lives. No one knows where the economy is headed. The greatest economic minds have given wide ranging predictions on what to expect. But even if the economy goes into recession, history shows that consumers turn to our products. During the recessionary period of 2008 to 2010, we've realized year-over-year consumer sales increases of 2%, 15% and 6%, respectively. I'd sum things up this way, we are leaner, less layered and higher performing. We are more competitive and focused. We will execute with precision and speed. For those who know me I refer to a Wall Street Journal article from the 1990s where my family's Miracle-Gro took over Scott's The gist was how the leadership of the Hagedorn family would bring thriftiness and an entrepreneurial spirit to the new entity. These are elements we are embedding into our culture. And the people who are a part of our company must buy into this approach. And I'm convinced it will be a better company as a result. Now let's talk about my second theme, the U.S. consumer business. The fundamentals of our U.S. consumers business are strong. Our brands are everything. They are iconic and loved by consumers. We have great partnerships with our retail partners. We have the best sales force and feel execution in the industry. And we have the leading market share. Compared to the pre-COVID year of 2019, our market share has increased or stayed flat in almost all categories. There are not many brands out there that can boast of brand awareness scores of 70% to 90%, we can consumers are engaged and have a high intent to stay 80% of the 20 million new gardeners who entered the category during COVID continue to be in it. A recent Federal Reserve report on consumer behavior indicated people are emphasizing leisure time, and for many, this includes time at home. Our plans to capitalize on the strengths. I believe we're being reasonable with this year's sales forecast by assuming will be flat and POS units in the U.S. consumer business with the exception of a 10% hike in units and fertilizer and seed, which were down nearly 20% last year and represent one of our most weather dependent businesses. Poor weather was a factor in suppressing early season consumer sales last year, in large part due to an unusual polar effect that hit the Midwest and Northeast in March. Current weather models are showing despite the ongoing dry conditions in the West, more normal conditions in many of our key markets. Now, I don't want anyone to think we're cutting so deep that we're harming the core business. We will respect and protect it. We've heard from our largest investors that this business is as good as they come and we agree. We will not take any actions that negatively impact its health or integrity. In fact, we're investing in lawn and garden take innovation long a tenant of our success, we will continue to drive product development that meets evolving consumer needs, such as drought tolerance solutions, and cost effective sustainable ingredients with greater or equal efficacy. We are also continuing to invest in sales and marketing. ensuring our salespeople and consumer facing teams have the tools and resources they need to deliver on our plan. The key to regaining 10% in the more profitable sales mix of fertilizers and seeds is our strategy to engage consumers earlier at the very start of the season. We will front load our marketing and promotional spend to drive early consumer traffic and augment it with execution at the field level and with the cooperation of our retailers. Given the economy, retailers are concerned about foot traffic, especially early in their fiscal year. Lawn and garden plays a critical role in driving a high percentage of their overall transactions in the spring. Our brands are the catalyst for their early foot traffic and sales. A third of our annual business occurs in March and April historically confirming it's a critical time to engage with consumers. We also know that consumers who make their first purchase before may spend twice as much in the category. Our retailers are committed to joint promotions, advertising and other activities. The combination of our media retailer media and price promotion as a three to five time multiplier effect on POS lift versus promotion or media alone. Look no further than what we did this fall. In a two-week period, we executed joint efforts on our fall fertilizer business with a key retail partner. The result was over 50% increase in POS units from prior year a microcosm of what we expect this spring. I want to emphasize that we'll be driving attachment with our brands and live goods soils plant food controls too. It's important to remind you that live goods continues to be a key category for us and continues to grow and breeds faster than many other lawn and garden categories. When consumers buy plants and add products to their carts, they mostly buy our brands. We will undertake promotions and campaigns on the benefits of gardening too. Inflation is an opportunity for consumers to grow food at home. In anticipated product shortages due to drought can further encourage more DIY planting. I want to address gross margin. Due to a variety of factors in fiscal '22, our margin rate declined for the second consecutive year, and is now nearly six points below its historical norm. We expect a further decline in fiscal '23. This is not acceptable. We have line of sight to meaningful margin rate improvement by the close of fiscal '24 and Dave will talk more about this in his comments. We believe we can get gross margin back to historical levels through a softening of commodity costs, supply chain efficiencies and productivity improvements with trade. But if we still have a gap, we aren't ruling out pricing to get gross margin back where it needs to be. Let's turn to Hawthorne, my third theme. We have a number of strategic levers we could pursue with Hawthorne, but we put them on hold until cannabis oversupply issues subside. Our first order of business is to return Hawthorne to profitability knowing that its long-term growth rates are still greater than those of our core business, that's the big reason we got into this business in the first place. But for now, we've given Hawthorne an aggressive profit goal. Given we expect sales to be modestly down for the full year, we will get Hawthorne's profitability back through cost reductions alone. I told you last quarter that I believe we could achieve savings of $65 million in Hawthorne. We started work in fiscal '22 by closing multiple distribution centers, selling assets and reducing the workforce. More cost efficiency efforts are still underway. Hawthorne will operate as a business unit much like our lawns, gardens and control business units. This will allow us to capitalize on the synergies of the parent company and significantly drive operating efficiencies. We will absorb Hawthorne into Scotts-Miracle Grow in a manner that preserves its unique culture and core strength because we believe in the business model and its long-term potential. Customer facing teams will continue to work directly with hydro retailers and growers. No other company can do what Hawthorne does. We are the partner to growers. We understand their challenges, and we have the products and solutions to help them be more efficient, productive and successful. We also know as does everyone else in this industry, that things are beyond tough. Many players are just trying to survive. Oversupply along with inconsistent state regulatory approaches, and a lack of federal action on safe banking, 280E and other issues are contributing to the prolonged downturn. This is what I have to say directly to our Hawthorne customers. We are not abandoning ship. We are tightening up but not giving up. We'll ride this out with you and be ready for the market when it rebounds, and it will. The U.S. cannabis industry matters. Its economic impact on the American economy is nearly $100 billion this year, and is expected to rise to $158 billion by 2026. It supports just over 0.5 million full-time jobs and more people are consuming analysts with expectations of around 71 million consumers by 2030, more states continue to legalize it in some form. Thinking about the immediate opportunities ahead for Hawthorne, you can expect us to continue to innovate with Gavita and capitalize on the upside of the Agrolux WEGA LED technology that we launched in early '22 for the professional horticulture space. In the short time since its launch the WEGA has delivered over $60 million in new ProHort sales and catapulted its market share in the LED greenhouse growing space. Tightening up Hawthorne includes rationalizing the lighting brand portfolio, we will exit a high pressure sodium and high intensity discharge lighting to focus on LEDs, where this industry is moving because of the energy and cost savings. The business community as well as consumers are increasingly focused on sustainability and this fits with where things are headed. We will also exit the Luxx brand as a continuation of the portfolio reduction that began this summer with the sunsetting of SunSystems. When we acquired Luxx, the cannabis market was in a much different place. Our strategy was to expand upon our industry leading Gavita brand, the Luxx team improved on marketing savvy to growers with credible influencers and brought us technologies that can be integrated into our Gavita offering. But we believe the WEGA can be the mid-tier option as a replacement to Luxx. I'll now address a few elephants in the room. My family is the largest shareholder in this company. This is more than a job for me. This company is my family legacy. I've been part of this business most of my life. And I'll do what it takes to set this company up for ongoing success and long-term shareholder value. You have my commitment, I will and have been making tough choices, I will do what is required. Regarding the dividend, we have no plans to touch it based on what we see today. The truth is that cutting the dividend entirely or even by a percentage does not move leverage that much. We've heard feedback from investors around this topic. Most of our largest shareholders have told us in clear terms, that we should not cut the dividend unless absolutely necessary. And here's what I think about issuing more equity. Based on our current view, I do not believe it will be necessary. As always, we will evaluate our options and do what is required. Regarding the concept of selling assets. We've looked at it and we'll continue to do so. But given the circumstances and other considerations, it's not optimal for our company right now. Our board will explore these kinds of opportunities on an ongoing basis and determine if and when it's in the best interest of our company and shareholders. One final item is an update on our search for permanent CFO. We have focused on external candidates who are innovative thinkers have deep experience and are capable of working with our team. We are close to making a decision. I want to thank Dave for stepping in from the board. I asked him to serve as interim CFO because he knows our company well and is a talented financial operator. He's brought tremendous value and provided the financial leadership our company needed in this transition period. I know it's come with a great deal of work and stress. Words cannot express my full appreciation for his partnership and support. I'll close with this. We continually talk to our largest shareholders and take what they say to heart. We are making changes across the organization and creating stronger conditions for the success of our core business in addition to reimagining Hawthorne. At the same time, we're highly confident in our brands and that of the consumer. We have embraced our reality and evolve accordingly. Dave, I'll now turn it over to you. Thank you.