Jess Jankowski
President and CEO
No, that was clear. I feel your confusion and I understand where that could come from. We have got more than two things going on. We have got two major focus areas now and it’s personal care and the solar control. In addition, there are some other things that go on. Just part of that is driven by our customers and we are not as involved in the development. The solar control market is faster to market actually than personal care, because of the nature of it. Personal care is regulated as an over-the-counter drug, so you have got growth, but it’s not rapid growth initially. When it ramps, it ramps well. If I started a personal care product project today, I’d be fortunate to see significant revenue next year. It’d be more like 2018. That being said, at the company stage, picking up $0.5 million worth of personal care revenue for next year or late this year is quite possible. It’s getting into the bigger numbers. Now I think ultimately, our personal care business can more than double, but it won’t be with another large $7 million customer. It’s more likely it will be with a series of products that are relatively similar from a scientific perspective, different from a consumer claims perspective that we go out and either we sell or we have somebody sell for us. And those will be singles and doubles in your parlance, getting that out relative to – on a year-by-year basis, I think on a longer-term basis, that could be a significant chunk of business and that could be our $10 million additional opportunity. The solar control business is different in a sense that that market is much more – it’s a much quicker adopter. It’s more technically driven, and there are smaller players in it that, while small relative to the giants in the industry, by significant quantities of material. So it’s possible there that we pick up additional revenue this year. I’m not anticipating seven-figure revenue this year. I do think that market can be somewhere in the low to mid seven-figure range for us in the near-term as in five years. Beyond that, it’s hard to know yet. What you did hit on the head, Rand, is that we’re in a situation where we absolutely have to get to the point where the company is self-sustaining. We just recently raised some money. It was an excellent deal for our shareholders relative to what’s available in the market. However, we exist to get an ROI. To get that ROI, we have to first stop the cash flow going the wrong way and some of that is. We hit a couple of million dollars worth of singles and doubles, we get to a platform that is a lot more stable. And I am more focused on that today that I am on just hitting the big ones. And part of that is just it is so difficult to determine where that is. I mean, I alluded to I think there is still business for us in the battery business, commodity pricing has moved so much that it made it less attractive to the battery companies. And so we pulled our horns in. With viable technology that’s sitting on the shelf and we’ve still got some projects going, I am just not banking on it. Lastly, I think what we didn’t talk about at all today is polishing. And there is business there to be had at nice margins. I don’t picture that business being a $2 million to $5 million business over the next several years. I think it may grow incrementally. There is pieces we can’t control. And we have developed a series of products that are fully developed, and we are putting our development efforts into newer areas, particularly with the personal care essentially, we have been selling products into that market for a while. We have got a good reputation in the market. It requires a ton of infrastructure to be able to supply an over-the-counter drug in the United States. And so, essentially, we looked at it and said, I have assets here that are in place. I have expertise that I know and we get audited by world-class Fortune 10 companies on a regular basis, consumer companies that are coming in here and admiring what we are capable of doing. We also know that a lot of customers downstream to us don’t have those capabilities. And it’s one of the things where the barrier to entry is pretty high. And looking at that and trying to leverage that is a high priority of mine basically, because long-term this company is going to be in that business for a while. I mean, we may hit the homerun in three years and discover something, and realize it’s widespread again, but I think we will be in the personal care business for a long time. We have got this critical mass of assets here. It’s known to us, and I think the C3 puts it at a point where we think some of the limitations on minerals in this market, Ti02 and zinc oxide specifically, have been their lack of workability into solutions. It is too whitening; it is gritty; it is whatever. We have been working on that. Ours are better than what is out there already, but we have been working on that to the point where we want to make there to be an almost even exchange, because the market as a whole would prefer minerals as UVA and B blockers than they would organic chemicals. So that’s kind of a long answer. It may have been a muddy question; I probably gave you a muddier answer. But there are a lot of moving parts to it.