Tim Danker
Analyst · Morgan Stanley. Your line is open.
Yeah, Lauren, great question, great to hear from you. On the FE side, just real quickly on the addressable market, we think that's upwards of a $10 billion market opportunity. With respect to the kind of core Senior business, that's really our perspective that this is about a, call it a $30 billion market opportunity for Senior, 60 million eligibles today growing to 77 million. And we really feel like the growth opportunity really surpasses just the incremental people that are becoming Medicare eligible. And that's really because of this shift in terms of distribution, as well as the 10% growth in MA. So we really feel like there's a massive market out there. I think there's been multiple research analysts have said, hey, the big four direct-to-consumer players are somewhere around, call it 5% or so of the market. So I think any way you kind of define it, we think it's a pretty big market opportunity. In terms of Walmart, there's not a lot of new news here that - we do know that this is not their first foray into Medicare. They had partnered with a direct-to-consumer broker a few years ago. They've done some in-store trials. We're hearing in the market that this is - for this AEP less than, call it, 100 agents. So they're clearly a reputable company, fundamentally, a giant retailer. We view this as an entirely different business model. At our core, right, it's - we're a technology company, a data company. We're utilizing highly skilled agents to help consumers make important decisions both upfront and on an ongoing basis because we know that this is not static. So we play an important role as an educator and advisor. Additionally, this is a pretty operationally heavy business, kudos to Bill, to Bob, to rest of the team. There is a lot of complexity in this business across carriers, technology, marketing, hiring agents, retaining agents, compliance, a lot to do it right. I think the final point I'd make is, it's - tie it back to the TAM. This is a massively underpenetrated market. Even right now, with the four large direct-to-consumer players, there's literally thousands of agents selling Medicare policies right now during AEP, again, making up less than 5% of the market. So even if Walmart decides to add hundreds of agents next year, it'll still be relatively small in the grand scheme of things given the size of the market. So we don't take it lightly because it's Walmart. We'll monitor it and we'll see how it evolves.