Kevin D. Strain
Analyst · National Bank Financial
Thanks, Colm. Turning to Slide 22, you can see our footprint in Asia. As many of you know, in January, we received our license to operate our business in Vietnam, PVI Sun Life. And in April, we completed our acquisition of CIMB in Malaysia -- CIMB Aviva in Malaysia, taking our footprints in 7 markets in Asia. With those 7 markets, we operate a total of 15 companies that include life insurance, asset management, group benefits and pension businesses. We also work with 6 strategic partners in the region: the Birla Group in India, the third largest Indian conglomerate with a gross revenue of USD 40 billion in 2012; China Everbright, a state-owned enterprise, China Everbright Bank alone has over 40 million individual customers and 400,000 corporate customers; PVI Holdings in Vietnam, the #2 general insurer in Vietnam, part of PetroVietnam, the country's largest state-owned enterprise; CIMB in Indonesia and Malaysia, more than 14 million customers across the ASEAN markets, second largest financial services provider in Malaysia; Khazanah, as well in Malaysia, the state-owned strategic investment firm with over USD 40 billion in investments and a significant ownership position in CIMB; and finally, the Yuchengco Group in the Philippines, one of the largest conglomerates in the Philippines and owner of RCBC Bank, the fifth largest bank by assets in the country. Turning to Slide 23. We are seeing good momentum in terms of sales in the region, in particular, in our core wholly-owned businesses in Philippines, Hong Kong and Indonesia. This business has a strong VNB and is a solid part of the VNB growth for the company, positioning us well to become a more significant part of SLF earnings in the future. As you heard from Colm, SLF Asia had a very strong quarter with net income increasing by more than 75% compared to the prior year, reflecting overall business growth as well as favorable market conditions for equity and interest rates in the Philippines and Hong Kong. Turning to Slide 24. I would now like to point to the Philippines operations that continue to shine. In the first quarter of 2013, we saw individual life sales more than double, and our asset management company had strong growth in sales in both gross and net sales, again, owing to our strong market conditions in the Philippines. The Philippines market is one of the hottest in the region. The Philippine Stock Exchange has been the best performing stock index in the region for 2 consecutive years. The Philippines has also received an investment grade upgrade from both Fitch and Standard & Poor's late last week. The economy is expected to grow 6.5% to 7% this year. We're also seeing strong results out of our joint venture we set up with Grepalife, part of the Yuchengco Group in the Philippines with sales ahead of expectations and the integration to be completed this year. Our objective for this business is to maintain our #1 position in the market for life insurance and to expand our asset management business. We are well on our way to achieving these objectives. Turning to Slide 25. Our Hong Kong business also had a strong quarter. The growth in our pension business is mainly attributed to the strong sales momentum due to the launch of the Employee Change (sic) [Choice] Arrangement, which gave consumers the ability to transfer a portion of the MPF holdings to a provider of their choice, whereas previously these funds needed to be held with the provider chosen by the employer. Sun Life has some of the best performing funds in the market. And the Hong Kong business created a campaign highlighting fund performance and this helped in allowing Sun Life to capture 35% of the transfers made. Our overall life sales were also higher, increasing by 11% compared to the prior year with a strong showing from our broker channel. Moving to Indonesia on Slide 26 where we operate 2 life businesses, Sun Life Financial Indonesia and CIMB Sun Life, our joint venture bancassurance business with the CIMB Group. After a few quarters of decreased sales, we are now starting to see an uptick in the sales in this business. Q1 sales were up 8% versus the prior year due in large part to agency sales. This was driven -- this in turn was driven by growth in our agency count, as Dean mentioned. In Q1 alone, we added 500 agents through programs focused on recruiting and growth. Our Shariah business is gaining strength as well, with more than 70% of our agents being licensed to sell Shariah products and Shariah was 25% of our total sales in the quarter. Turning to Slide 27. India is going through a period of significant regulatory change and a new IRDA Chairman has recently been appointed. New product guidelines have been issued, and we are now working with Birla Sun Life Insurance to adjust our product portfolio accordingly. We've added 3 new power products, 1 non-power product and a more traditional insurance product to our mix. The group business in India has been our focus, as there has been less regulatory change, and the sales in this area grew 59% compared to last year. As you'll see, our AUM for our asset management company has remained relatively steady over the past 3 years. During this time, we've maintained our #4 ranking in the market based on assets under management. Finally to our operations in China on Slide 28, where we are changing our product mix to focus on profitability and improve VNB. Sales of regular pay products increased in this quarter and now account for nearly 20% of overall sales. Our bancassurance channel has shown good growth in Q1 increasing by 11% compared to the prior year. Turning to Slide 29. Our strategic priorities for Asia are, first, of course, to grow. We're focused on growing and deepening our existing businesses. We believe that key to that is running multichannel distribution in each of our markets. In most countries, we are in at least 2 or 3 of agency, distribution, bancassurance, telemarketing and group channels. And in most locations, we're in the wealth and the life business. Second is about expanding our business lines. We are focused on growing our existing businesses by expanding our product offerings to our customers. A key example of how we're doing this is our focus on accident and health markets. And of course, we've been expanding our geographic footprint in Asia with the addition of our 2 new markets over the past year. Our brand. Sun Life is a great brand here in Canada and is one of the strongest brands in the Philippines, where our total awareness is up 72% in 2008 to -- up from 72% in 2008 to 79% so far in 2013. Through the business -- business development we've done recently in the region, we've also been able to increase our profile in the media and our brand has also benefit from the increased focus on it internally. For instance, our medium presence alone in Hong Kong have increased 60% this quarter versus the prior year. Across Asia, we're also able to leverage the strong brand position from our 6 strategic partners, all of which are very well-known in their home markets. Moving to people. We continue to focus on developing our talent in the region and on programs to ensure high levels of employee engagement and retention. We've recently appointed our leadership team in Malaysia, which is composed of seasoned leaders from the Malaysian banking and insurance industries and from within Sun Life. We've added new executive positions to help us grow in ANH [ph] and in the ASEAN markets. Finally, moving to managing risk, which is at the heart of everything we do. This is something that Sun Life is expert in and a core capability that we're able to bring to our partners in the region. And on that -- and one that they particularly seek out from us. We will continue to strengthen our risk capability to the benefit of all our businesses in Asia. Wrapping up, our footprint in Asia now covers 74% of the region's population in markets, which are rapidly -- with a rapidly growing middle classes. This makes us very well-positioned to deliver on our commitment to become a more significant part of Sun Life's earnings. Today, Asia is delivering value. We have a strong profitable top line growth in markets like the Philippines and Hong Kong. And in markets like China and India, we're focusing on improving profitability at the same time, growing our sales. With that, I'll turn the call back to Dean.