Scott Greenstein
Analyst · Bank of America. Please proceed with your question.
Yes. So thanks, Jessica. So on the live events, we've always used them in two ways strategically to enhance the content experience because live has always been a big audio experience in any way you get it. In addition, our subscribers, unlike a lot of other audio services, we have regular live events all over the country, some big, some small, and they're very popular as part of what the subscribers like about the service. So it's always been that. In addition, as I know you're well aware, they generated a great deal of awareness, both for the individual channels or content we're highlighting, but also the corporate brand as a whole. And the Apollo shows are obviously the sort of the pinnacle of that. But we cover all 50 states and regularly do things in addition to a lot of our live sports coverage, there's ancillary side events to that and all of that. So it's always going to be part of it. But again, they're judiciously done often with none or little cost other than the bigger ones, obviously, we would expect that. But we're going to be always having that as part of it. It's just going to be strategic. As far as the NFL and the NHL and all that. The NFL, as you know from our announcement, we added additional rights and a number of things on that. And the NHL was a very straightforward extension. So I feel really comfortable on the economics on that. But what that did secure, which I think can't go unnoticed is, as in particular, in video, sports rights are all over the place. They're in multiple entities in multiple places, and you have to bounce around a little to get everything you want. What we have under one roof from the NFL, NBA, NHL MLB, Formula 1 NASCAR. We had every World Cup game. There's nothing in sports we don't have and our subscribers, as Jennifer mentioned, are increasing their sports listening. And so we feel really comfortable that for the near future, we have all of this under one roof. So those renewals were important to us.