Gina Drosos
Analyst · Citi
Thank you, Vinnie. Good morning, everyone and thank you for joining us on our call today. Before we get into our results, I wanted to share a few thoughts on the events of the past few weeks. While these are truly unprecedented times from the global COVID-19 pandemic to economic uncertainty, nothing has matched the pain and heartache of yet another brutal murder of an unarmed person of color. This pattern of discrimination and violence must stop now. Racism has no place in our world, and certainly not in a country dedicated to protecting life, liberty, and the pursuit of happiness for all. Always and particularly in this context, I am extremely proud of what Signet stands for. We immediately denounced these hateful acts and made a substantial donation to the NAACP Legal Defense and Educational Fund. I'm also hosting an open mic townhall with Signet team members next week called Signet Speaks Out with the intention that a frank discussion on race will give us new and meaningful actions we can take to improve within our four walls. We will continue this open dialog throughout the year and we’ll look to leverage our actions and insights to also help lead change in our industry and communities. At Signet, our mission is to celebrate life and express love, and we're committed to making this true for all people. Now I'll move on to a discussion of our Q1 performance. This quarter, I'll open my remarks with an assessment of Signet's competitive positioning in the post-COVID-19 world. I'll provide thoughts on our key strategic priorities and our acceleration over the last two months to a more effective and efficient omnichannel retailer. I'll then turn the call over to Joan for financial commentary on the first quarter and fiscal 2021. Signet came into the fiscal year with strong momentum. Prior to the pandemic, we delivered strong results during the Valentine's Day selling period and ended February with solid comps in the low-single digits as disruption from COVID-19 began. Focusing first on the health and safety of our employees and customers and in full compliance with government mandates, we temporarily closed all stores in late March. We took immediate actions to ensure the financial stability of our company and pivot to a much stronger digital experience for our customers. I'd like to now frame Signet's actions in the context of the larger jewelry category. The jewelry retail market is highly fragmented with an underpenetrated presence in digital. Signet has roughly 6% market share in the U.S., and the number one share in all markets in which we operate. Thousands of independent jewelry stores hold roughly 70% of U.S. market share. One of Signet's greatest strengths is one we share with independent jewelers, the trust that comes from significant jewelry expertise and long-term relationships, and we do it at scale. In fact, across the country, our jewelry consultants help young couples celebrate an engagement, and then support their lifetime of jewelry gifts including birthdays and anniversaries. They help with meaningful statements of self-expression and spontaneous on-trend fashion purchases. What this crisis is reinforcing is that those relationships combined with our scaled digital platform investments have allowed us to pivot quickly. We've been able to transfer these relationships into virtual consultations and help our customers buy online. Signet's shopping journey has never been more integrated across the breadth of our physical and virtual touch points creating what we believe is a long runway of opportunity ahead for Signet to grow revenue and market share as the leading omnichannel retail jewelry company. Here's some examples. Since COVID-19, our store teams have personally reached out to more than 23 million customers, held over 100,000 virtual appointments, and have been successful in meeting customers’ needs even while stores were closed. In Q1, site traffic increased 20% over last year, despite reducing our advertising spend. Our virtual consultations are resulting in multifold higher conversion rates than direct e-commerce traffic alone. Q1 e-commerce growth was 18.2%, excluding the impact of the shutdown of James Allen's New York City distribution center due to COVID-19. E-commerce growth accelerated through the quarter to 55% in April, excluding James Allen; and momentum has continued into the second quarter with a strong Mother's Day selling season and the addition of some alternate sourcing for James Allen. We believe that virtual selling will become a sustainable part of a uniquely desirable and integrated shopping journey provided by Signet. We will invest to continuously improve our digital experience, while bringing the best of our stores online and the best of our digital offering into stores. We believe that our increasing sales momentum shows that while some of life's moments may physically be on hold, our customers have never needed to celebrate those moments more than now, and Signet is meeting their needs whenever and wherever they want to shop. Turning to real estate. As of yesterday, we have approximately 1,100 stores open to the public. Store performance is better than expected with revenue able to cover four wall operating costs rather quickly. We are continuing to accelerate the pace of store openings based on the safety of our employees and customers and government regulations. We appreciate the incredible agility and urgency of our store teams to implement cleaning protocols to ready our stores for our customers and to make them continually safe places for people to shop and try on jewelry. As you know, over the last few years, as part of our Path to Brilliance strategy, we reduced our store footprint by 13%, largely moving out of all D malls and regional banners. Now, in the current environment, we are accelerating our optimization efforts, further reducing our exposure to declining C and B malls. As a result of a full market assessment, one which included a Greenfield analysis of customer trade area specific to jewelry, we are announcing that we will not reopen at least 150 stores in North America and 80 in Europe Furthermore, we are committed to closing at least an additional 150 stores this fiscal year with these closures bringing the cumulative footprint reduction to more than 20%. With a focus on store profitability, we remain in active discussions with our landlord partners to negotiate rent payments and go-forward occupancy costs. We are also testing reimagined uses of our physical footprint, such as combined Jared and James Allen locations and outlet stores that house multiple banners. We look forward to providing further updates on these and other location and format tests over the course of this year. Turning to merchandising. From an assortment perspective, we continue to rationalize SKUs and focus on fewer bigger new product launches, on trend product offerings, like golden color and excellent values for our customers. We ended Q1 with inventory flat to last year's reduced levels. We hosted notable virtual events on key brands like Le Vian and gifts for Mother's Day, and have upcoming key launches ready for summer and holiday selling season. Using our enhanced digital platform, we continue to optimize our targeted marketing techniques to maintain relationships with existing customers and capitalize on new customer acquisition opportunities with improved efficiency. Turning to cost savings. Over the first two years of path to brilliance, we delivered $185 million in net cost savings, enabling us to fund digital investments, mitigate headwinds and improve our cash and profitability. This positions us to exceed our initial three-year transformation goal of $200 million to $225 million in cost reductions. Furthermore, since COVID-19, we have identified more than $100 million of additional structural cost savings within this fiscal year, which we expect to continue into out years as well. Turning to liquidity. As discussed last quarter, we took rapid steps to preserve cash. We currently have $1.1 billion in cash and equivalents and had negative free cash flow of only $15 million in the quarter. While we never could have anticipated the last few months and the obvious impacts on revenue with stores closed for almost half a quarter, the first two years of our path to brilliance transformation provided us with a strong foundation to rapidly build on. A stage mentor of mine once said, never waste a crisis, and we've embraced that full on. [Year three] amidst COVID-19 has been an opportunity to accelerate the momentum of key strategic initiatives. We've made substantial progress on key elements of our customer first strategy by targeted marketing, and a more relevant and curated merchandise assortment. We've advanced our omni-channel journey with new digital tools, in-depth virtual consultation and store footprint optimization. And we've embraced rapid testing and learning with agility and double down on efficiency efforts with lasting cost structure improvements. Our team is energized by the opportunity to serve our customers differently, and we are relentlessly focused on emerging from this crisis as a stronger Signet team and company. And now I'll turn the call over to Joan.