Gina Drosos
Analyst · Citigroup. Paul, your line is open
Thank you, Randi. Good morning everyone and thank you for joining today's call. I want to begin by thanking all of our team members for delivering a solid third quarter and for providing an inspiring holiday experience for our customers. I'll open my remarks with an overview of our third quarter results and then provide thoughts on the holiday season and progress on our Path to Brilliance priorities. I'll wrap up with some brief comments on our guidance before turning the call over to Joan for additional details on our quarterly results and commentary on our financial outlook. We believe that our third quarter performance demonstrates that the cumulative - progress on our Path to Brilliance transformation is positively impacting our results. The operational improvements we are seeing each quarter are contributing to higher net promoter scores improving traffic trends and better than expected financial results. While we remain mindful that we still have more work to do. We are pleased with the progress of our Path to Brilliance transformation efforts. Here are some highlights of our third quarter results. We delivered total same-store sales growth of 2.1% with brick and mortar same-store sales up in all US mall-based banners and double-digit growth in eCommerce sales. North America same-store sales grew 2.9% reflecting growth at sales Kay and Piercing Pagoda with Kay's performance driven by a strategic decision to accelerate inventory reduction and make room for holiday newness. James Allen returned to double-digit growth through new merchandise assortment and site enhancements along with beginning to lap the implementation of sales tax. Once again Signet's U.S. traffic performance was ahead of shopper track total retail traffic. I want to give a special mention to Piercing Pagoda which had its sixth consecutive quarter of double-digit same-store sales growth. Pagoda has made strong progress in enhancing its product offering and recently launched a successful first ever advertising campaign. We are opening 11 new kiosks in the second half and top performing malls to introduce more customers to this fast-growing and highly productive concept. In the third quarter, merchandising efforts to expand our iconic flagship brands, increased newness and strengthen our core products continue to take hold. North America bridal and fashion each grew on a same-store sales basis in the quarter. Strong performance and flagship brands Vera Wang, Neil Lane and Leo drove bridal sales with fashion growth led by gold. Our exclusive Love and Be Loved collection and diamond fashion, Enchanted Disney showed continued strength in both bridal and fashion. In the UK concerns over Brexit continue to negatively impact customers' spending contributing to a 5.2% decline in same-store sales. Turning to profits, our efforts to bring greater efficiency to our operations delivered operating profit growth year-over-year and ahead of our guidance, this cost discipline funded important investments in advertising, eCommerce capabilities and growth initiatives during the quarter and also allowed us to take actions to position inventory lower and make room for newness heading into holiday. Adjusted free cash flow was up $243 million year-to-date driven by operating profit growth and inventory efficiency. Now I'll turn to an update on our holiday plans within our core strategic priorities of Customer First omni-channel and Culture of Agility and Efficiency. Our holiday plans have been built around cumulative progress we have made toward our Path to Brilliance priorities and operational roadmap that incorporates specific learning's we gained last year and our view of the competitive environment. Beginning with Customer First. We have significantly improved our merchandise offerings, improved the in-store shopping experience and transformed marketing and media effectiveness with improved customer insights and data analytics capabilities. We are continuing our efforts to scale up services. In product, we are positioned with bigger branded product launches a more inspiring broader selection of gifts and competitive price points for value-oriented shoppers. At Kay, new brands include the exclusive to Signet Adrianna Papell contemporary bridal jewelry collection inspired by the special occasion dress designs of this popular brand. This Center of Me diamond fashion collection, and hallmark branded fashion collection. We've expanded Neil Lane premier bridal and Colored Gemstones. We are also amplifying our gold offerings and adding new designs, including color to our successful in-house designed Love+Be Loved collection. Kay also launched a sparkling saving selection of gifts at key price points. In Zales, new brands include Marilyn Monroe collection and the Art-Deco inspired Zales private collection in bridal. In flagship brands we launched Enchanted Disney new Frozen 2 and Maleficent collections and new gemstone bridal designs. Vera Wang added new designs and launched new custom in men's fashion. Zales is also refreshing the exclusive Past, Present and Future collection and building on its successful dazzling deals value oriented gift offerings. At Jared, we have strengthened our competitive advantage in bridal assortment with higher quality loose stones more competitive prices and increased availability using our R2Net virtual inventory. Our efforts position Jared as a destination for custom created rings, while also refreshing branded bridal assortments, including the exclusive chosen collection. In fashion, Jared has expanded gold and the Shy fashion collection and also recently began rolling out the premium John Hardy collection. Overall, we believe our product assortment is stronger this holiday season across our new and existing iconic flagship brands on-trend merchandise and value-oriented offerings. Moving on to marketing, we are continuing to implement strategic changes to our marketing model with modernized creative shifts in timing of spend and mix of media. These strategy changes are driving greater efficiency and effectiveness of advertising spent and contributing to improvement and brand health scores and in-store and online traffic trends across banners. The timing of advertising spend has been rebalanced to a more always-on model to support bridal throughout the year. We also launched our holiday marketing in the third quarter of this year to showcase new products and drive customer awareness earlier in the holiday season. This holiday, each of our banners has innovative, integrated campaigns with improved scores versus last year and nearly all new ads in the top quartile in external database testing. These plans reflect our strategy to shift more spend to digital and mobile with significant increases in digital video. We are in New York City this week launching breakthrough of that marketing with NBC's Tree Lighting special at Rockefeller Center, leveraging our Center of Me diamond jewelry, and filming Kay's sponsorship of the Empire State Building signature holiday light show, which airs later this month. Both our iconic pop culture moments that resonate with our customers’ heartfelt sentiment at this time of year creating attention-grabbing multi-channel activations that drive cultural brand relevance for Kay. These events are just examples of the many activations we've added to help drive impressions across earned, social and digital, increasing consumer engagement and providing additional opportunities to share our new creative. Investments we made in our customer data platform and data analytics, combined with the capabilities of our new media agency are enabling us to deliver significantly more targeted digital content and higher total impressions at a lower cost. Now I would like to discuss our plans to leverage our full service jeweler capabilities. Growing the services business is an important part of our long-term strategy, as it creates more opportunities for us to interact with customers and create loyalty while also driving incremental revenue and margin mix. As I mentioned on our last call, we believe Piercing is an opportunity to increase traffic and build customer relationships, early in their lifecycle of jewelry repurchases. Leveraging the expertise of our Piercing Pagoda team, we performed successful tests at a group of Kay stores earlier this year and launch piercing services in more than 400 Kay stores in the fourth quarter. We've implemented email, social and in-store marketing to drive awareness of our new Piercing offering. Early customer feedback has been positive and we expect Piercing to become more meaningful over time, as we further scale our efforts. In repair, we have seen steady improvements in our net promoter score this fiscal year, we've added special events marketing support and website updates to drive customer awareness of our enhanced repair services offering. For example, this weekend Kay, Zales and Jared are hosting get your sparkle on in-store events with free cleaning to prepare customers jewelry for the holidays, along with a 10% off any care and repair purchase during this event, driving an additional touch point with our customers. Overall, we've built new services capabilities which we expect to drive customer acquisition, increased frequency and grow customer loyalty. While the contribution from services will be small in fiscal 2020, we expect it to be more meaningful revenue and margin contributor in the long-term. Turning to omni-channel, we've made significant investments in omni-channel for holiday across our stores and websites. In stores, we now have over 19,000 iPads in place and have upgraded bandwidth across our store base. This enables every jewelry consultant to service our customers with virtual inventory and inspiring custom designed selling tools. In eCommerce we successfully transitioned the Kay and Jared websites to the hybris platform during the third quarter. This common best-in-class technology foundation enables greater speed and efficiency with all banners delivering faster website load speeds. We've also made important investments in mobile this year, including a recent launch of mobile first capability allowing customers to design your own jewelry as well as investments in higher quality images and curated search. We believe these investments set us up to drive higher traffic to our sites and create a more compelling user friendly experience. Moving on to Culture of Agility and Efficiency, our cost optimization efforts continue to positively impact our results. We expect $70 million to $80 million in net cost savings in fiscal 2020. Our full year gross savings are primarily driven by indirect procurement, workforce optimization and lower corporate costs. Other efficiencies and direct procurement and distribution began to impact our results in the second half and are expected to have additional benefits in fiscal 2021. A portion of the fiscal 2020 gross savings are reinvested in technology and innovation initiatives to drive growth. Our three-year Path to Brilliance net cost savings goal remains $200 million to $225 million, inclusive of the $85 million and net savings achieved in fiscal 2019. These cost savings have and we believe will continue to enable us to fund investments, mitigate headwinds and improve our profitability over time. Before I turn the call over to Joan, I will briefly discuss our fourth quarter and fiscal 2020 financial guidance. Our fourth quarter guidance for - same-store sales decline of 2% to 4% is consistent with the fourth quarter - outlook embedded in our previous annual sales guidance. Black Friday weekend sales performance was in line with our expectations with particular strength on Cyber Monday, both in-store and online. Overall, our fourth quarter sales outlook balances our optimism about the strength of our holiday merchandising, marketing and omni-channel initiatives with a competitive U.S. retail environment, potential negative impacts from a shorter U.S. holiday selling season and a continued to difficult UK operating environment. As a reminder, we have many key selling days still to come as December is the largest sales month in our fiscal year. We are raising fiscal 2020 same-store sales guidance and the lower end of our non-GAAP operating profit guidance range to reflect year-to-date over delivery. We continue to expect fiscal 2020 adjusted free cash flow to be higher versus fiscal 2019, primarily driven by disciplined inventory management. In closing, we are encouraged by the progress to date on our Path to Brilliance transformation journey as we continue to execute with diligence while operating in a dynamic and competitive retail environment. And now, I'll turn the call over to Joan.