Mark Light
Analyst · Oliver Chen with Cowen. Your line is open
Thanks, James and good morning everyone. In the third quarter, Signet comps and total sales both increased by 3.3%. Adjusted EPS was at $0.33 a share, a 57.1% increase over the prior year’s adjusted EPS. There are four key messages that I want you to take away from our results and our guidance. First, in what has been a choppy retail environment for most, we were able to deliver same-store sales growth in line with our guidance. Our total sales increase, which came from all selling channels were driven primarily by branded bridal sales across all of our store banners as well as strong growth overall from Kay Jewelers, Ernest Jones and Piercing Pagoda. We also continued to outperform our industry according to the latest U.S. government and British Retail Consortium data. This was driven by a multitude of strength that separate us from our competition such as advertising, driving jewelry trends, branding and much more. Second, we made significant investments in store operations, systems and training during the third quarter in order to be in the best possible position for the fourth quarter and those investments are starting to payoff. While our sales results in the aggregate were in line with our expectations, we saw some softness at Jared and Zales. This was a result of very specific systems investments, personnel changes and training that we implemented in the quarter. I will elaborate on these changes later in the call, but suffice it to say that this was a lot of change to implement in a short period of time. We thought it was appropriate to push through these changes and investment in our smallest quarter in order to prepare us for our biggest quarter and into the future. The third point I want you to take away is that these investments are paying off and we are seeing solid sales results across our banners thus far in the quarter, particularly at Jared and Zales. One specific bright spot is sales from our newest must-have collection, Ever Us, which was launched on October 15 and have exceeded our expectations thus far. We are confident heading into the holiday season given the strength of our business and the results to-date as evidenced by our guidance for accelerating same-store sales growth of 3.5% to 5% in the fourth quarter. The fourth point is that our top line results are translating into strong earnings growth per shares. Our adjusted EPS grew by 57% in the third quarter. The Zales integration continues to go very well. Importantly, we are realizing net synergies from our acquisition integration activities during the third quarter, which in part helped driving operating margin 190 basis points higher or 90 basis points on an adjusted basis. While we delivered excellent earnings growth overall in the quarter, there was a modest margin impact due to a sales mix shift from Jared to Kay, which Michele will elaborate on later. Now, let’s take a look at the sales drivers of the third quarter. Bridal, which is a strategic focus of ours, grew faster than Signet’s overall rate of sales. The bridal business is a stable grower and insulates us from some of the volatility that traditional retailers face. Bridal brands such as Vera Wang Love, Neil Lane and the Forever Diamond, which is sold exclusively in our 8 Zales stores led the way. Complementing those results has been the momentum of fashion collections, such as Diamonds in Rhythm and diamond solitaire earrings led by the radiant reflection assortment as well as growth in bracelets and a variety of jewelry for the rest. Also marketing initiatives in the third quarter did well. Most notably at Kay, we increased our TV rates and executed successful multimedia campaign around engagement season. We also applied learnings from our customer segmentation study to our advertising creative, which we believe is starting to resonate with our customer. And speaking of Kay, the team had an excellent quarter across all of its selling channel and have a wide variety of product collections, including fashion jewelry and watches as well as bridal. Piercing Pagoda had a great third quarter, which was driven by gold, piercings, diamonds and religious jewelry. Improvements in training and the newly design kiosk helped results as well. Ernest Jones delivered outstanding results across all of the selling channels driven principally by diamond and the watch business. These gains, however, were partially offset by the multitude of investments that we made at Jared and Zales. So to elaborate a little, Jared managed a significant amount of change around field operations, including coverage and selling process. Zales initiatives included discount control policies, repair process and more. These distracted our people a bit, but it was the appropriate decision for our business to prepare us for the important fourth quarter. While this was a lot of change to implement in the short period of time, it was important to get it done in our smallest quarter to prepare us for the fourth quarter when we expect to make over half of our adjusted EPS for the year. Towards the end of the third quarter, we launched Ever Us, our new must-have offering and the biggest product introduction in our company’s history. We are about six weeks into it and Ever Us is off to a strong start. To review, Ever Us is Signet’s effort to jumpstarting innovation in our industry. It was led by our New York design office. We identified the need in the jewelry industry and developed to start a collection, which is been consistently marketed and tagged with all of our store banners in the markets that we serve. The 2-stone diamond ring, which is positioned to be for one’s best friend and true love, serves a variety of gift-giving occasions in the lives of couples. Ever Us sales are greater than our expectations at this point. And what’s most exciting is the longer term strategic potential of a program like this. For now, Ever Us comes in one ring style and five different carat ways, but we anticipate extending the benefit tail driven by product line extensions into maybe different ring designs, earrings and pendants and omni-channel opportunities. As a matter of fact, Ever Us has already established a strong online presence. Part of the power of Ever Us is that it’s being purchased for a wide variety of occasions. We are hearing stories from our store teams that customers are purchasing Ever Us for anniversaries, for birthdays, special mother and daughter events and even for self purchase. Needless to say, we are very excited to see how Ever Us is received by our customers in the fourth quarter. Now, that we are done with the third quarter in which we made significant progress around implementing initial phases of select systems, testing products and refining selling techniques, we are locked and loaded for the fourth quarter. So, let’s take a closer look at some of the initiatives going on. In merchandising, as I mentioned, we are very optimistic about Ever Us. Vera Wang Love continues to do well in all of our selling channels globally. The cross-selling effort tested so low in Jared that is now fully rolled out to every Jared store. The Star Wars collection of beads as well as men’s and women’s jewelry is off to an excellent start in Kay stores. Miracle Links has expanded to all Jared stores and about 500 Kay stores and it’s the perfect gift for new moms symbolizing the birth of a child. In marketing, we have greater advertising ways and more impressions than last year across all of our store brands. We have applied many of our recent customer segmentation learning to our new campaigns. Our new TV ads are available to view at signetjewelers.com on our Media Center page. Jared ran its first and very successful sales event billed Light Up the Holidays earlier this month. And Zales has one incremental preferred customer event this quarter also. In field operations, the investment that we made in the third quarter at Zales around training, systems and process for a peer, discount controls and custom jewelry are in early stage deployment. And Jared has made some improvements to its selling techniques, coverage and customer relationship management. Our field operations team are highly motivated and ready to execute this holiday season. The testing of our in-house credit group offer credit at Zales as a third month quickly moved from a test in mid-October to full rollout here in the fourth quarter. And we know that our customers heavily rely on our online platform to learn about jewelry, compare products when they purchase online or they purchase in store. We are aggressively implementing changes that enhance the omni-channel experience and drive online and in-store sales. Led by our newly promoted Signet’s Senior Vice President, Julien Shirley mobile navigation and search has been dramatically improved. It is also greater personalization and targeted digital marketing, which has elevated the efficiency and the effectiveness of our omni-channel approach to selling. There has been more going on in this company in recent months than I can recall in my long history here at Signet. Third quarter is the time to train and plan for new initiatives. And now with the fourth quarter underway and distraction to our store team members minimize, we are excited about all the new initiatives that they will deliver. So to sum up the third quarter, Signet delivered solid sales, net synergies, operating margin expansion, significant adjusted EPS growth and completed the fourth quarter preparations effectively. We are loaded with initiatives in the fourth quarter in all the critical areas of our business, including merchandising, marketing, store operations and credit. These initiatives are already paying off as evidenced by our results to-date and our expectations for accelerating same-store sales of 3.5% to 5% in the fourth quarter. And we are simultaneously delivering consistent strong sales and earnings growth, achieving synergy goals, executing transformative initiative that will facilitate long-term profitable growth, and we are making the share purchases we committed to as part of our capital allocation plan. We are very confident and excited about our fourth quarter and long-term opportunities. And with that, I will turn the call over to Michele for a run through on the financials.