Ed Rosenfeld
Analyst · Piper Jaffray. Your line is now open
Thanks Danielle. Good morning everyone. And thank you for joining us for the Steven Madden’s third quarter 2018 results. We are pleased to have delivered a strong third quarter, with net sales growth of 4% and diluted EPS growth of 26%, compared to the third quarter of 2017. Our wholesale accessories business was the standout in the quarter, with net sales increasing nearly 20% on the strength of a robust increase in Steve Madden handbags and outstanding performance in our private label accessories business, supplemented by the contribution from Anne Klein handbags and new license. Excluding the Anne Klein, wholesale accessories net sales increased 14.5% in the quarter. In our Wholesale Footwear segment, net sales declined 1%. Compared to the prior year Wholesale Footwear top line results in the quarter benefitted from sales from our new Anne Klein footwear business, but had an offsetting negative impact from the transition of most of our private label business with Payless to the other income line on the income statement. Excluding the Anne Klein and assuming all sales to Payless were still recorded on the topline, Wholesale Footwear net sales would have been flat for this quarter. Strong sales growth in our core Steve Madden Women's business in both domestic and international markets, as well as outstanding performance in Blondo, was offset by a planned sales decline in the legacy Schwartz & Benjamin business, meaning the Schwartz & Benjamin business excluding the Anne Klein. As we did not anniversary excessive off price sales from a year ago, and have exited certain smaller brands. In our retail segment net sales rose 9%, including a 5.5% comparable store sales increase, our strongest same strongest same store sales results since Q1, 2016. Importantly, we also recorded year-over-year gross margin improvement in each of our Wholesale Footwear, wholesale accessories and retail segments, which contributed to a 50 basis point increase in third quarter operating margins, compared to the prior year. In addition to the strong financial results, we were particularly pleased with the progress we made on a number of our key strategic priorities in the quarter. First and foremost, our top priority this year as it is every year, is to maintain and build upon our fashion leadership position in our core, Steve Madden footwear business. And our third quarter results demonstrate that we are executing on that front. Steve and his design team continue to create on-trend product assortments that are keeping us one step ahead of the competition. As evidenced by the strong sales growth in Q3 in our Steve Madden Women's wholesale footwear business, as well as the 5.5% comp store sales gain in our Retail segment. Once again, fashion sneakers were a growth driver, highlighted by our dad sneakers and wedge styles. Sandals also performed very well in the quarter. As we benefited from trend-right styling in the category and a selling season for sandals that extended through September as the customer continues to operate with a buy now, wear now mentality. Overall, we are very pleased with the momentum we have in our core business. Secondly, we continue to capitalize on what is perhaps our largest long-term growth opportunity, which is expanding our business outside the United States. We have ramped up our focus on and investment in our international business over the last few years and we're seeing the results of those efforts. In Q3, international net sales grew 24% compared to the prior year period. As in recent quarters, we saw growth across this business with strong increases in our owned markets, Canada and Mexico, as well as outstanding growth in our SM Europe joint venture, and in our distributor business, most notably with our distribution partners in India and the Middle East. Our third key initiative is to expand our newer brands. And that was another area where we showed significant progress in third quarter. Most notably, our waterproof brand, Blondo is on fire. Blondo’s net sales increased over 50% in the quarter, compared to the prior year period. As the brand's unique offering, which marries on-trend styling with waterproof functionality and great values continues to resonate with consumers. Third quarter was also the first full quarter of shipping for our new licensed brand, Anne Klein. We are pleased with what we are seeing so far at Anne Klein in both the footwear and handbag categories. And we continue to believe that the brand is a strong complimentary addition to the other brands in our portfolio. We remain on track to achieve our previous guidance of $80 million to $90 million in net sales in the first 12 months of shipping, which encompasses the – excuse me, the back half of 2018 and the first half of 2019. While we are off to a good start in fall of 2018, we're also looking forward to spring 2019, which is the first season we will control from start to finish. We expect to be able to drive improved gross margin in Anne Klein when we own the process from the design to the delivery of the products. Finally, the fourth strategic initiative we have outlined is expanding our digital commerce footprint. Beginning earlier this year, we revamped our digital marketing strategies, including among other things, heightening our focus on our most valuable full price customers and offering free two-day shipping and earlier access to new styles. We also recently migrated stevemadden.com to the Shopify Plus platform, a cloud-based solution that is expected to meaningfully reduce operating costs, while improving our speed and flexibility and enhancing our ability to add new features and functionality to the site. Over the last two quarters we have seen a significant acceleration in sales on stevemadden.com, going from a year-over-year decline in Q1 to 13% growth in Q2; and then 19% growth in Q3. Importantly, we have seen gross margin trends improving over this period, as well as we reduce discounting on the site. Gross margin on stevemadden.com in third quarter was over 500 basis points higher than the prior year period. While a portion of this was offset by higher shipping costs as a result of our implementation of free two-day shipping, the net effect of the transition from discounting to free and fast shipping is a web business that is both more profitable and better for the position of our flagship brand. In summary, we are pleased with our results in third quarter and just as important, we are encouraged by the momentum and progress we are seeing with respect to the key initiatives that will enable us to continue to drive top and bottom line growth going forward. Before I turn the call over to Danielle, I'd like to touch on one last subject, tariffs. As you all know, in mid-September, the Trump administration imposed tariffs on $200 billion of Chinese imports, including handbags and certain other accessories that we sell. As of September 24, the items on that list have been subject to an additional 10% tariff on top of existing duties and beginning on January 1, 2019, that will increase to 25%. In 2018, we estimate that we will source approximately $120 million from China in goods on that list. So applying an additional 25% tariff, all else equal, would result in a negative impact to earnings of $30 million. Of course, all else will not be equal as we are taking a number of steps to mitigate the negative impact. First, we are aggressively shifting production out of China to other countries, primarily Cambodia. In 2018, we will source approximately 16% of our goods in the categories impacted by the tariff from countries other than China. On the last earnings call, I said we were targeting to increase non-China production in those categories to roughly 30% in 2019. That target has now moved up to 40% and potentially 50%. Second, we are working with our suppliers in China to provide us with better pricing. We were able to get our factory partners to absorb half of the impact of the initial 10% tariff from September 24 through the end of the year. And we expect that we will be able to get a further reduction when the tariff increases to 25% on January 1. We are aided in these efforts by the weakening of the RMB, which has depreciated by 10% against the U.S. dollar since April, as well as by the supply and demand dynamics for the Chinese factories as we and others move production out of China. Finally, we will be raising selling prices in 2019. Since we are primarily a wholesaler, this requires discussion with our retail partners and those negotiations are underway. While there is no easy solution to this challenge and it is unrealistic to believe there'll be no negative impact, we think we have a solid plan in place to address the issue and mitigate the vast majority of the impact. With that, I'll turn it over to Danielle to review our financial results in more detail and provide you with our updated guidance for 2018.