Randy Garutti
Analyst · Piper Sandler. You may proceed with your question.
Well, this goes to what we started at the beginning and talk about our teams. I mean, it's been incredible, the pivot that we made. You go back to March, it seems both like yesterday and 100 years ago, right, where we were immediately flipping towards state home orders, taking orders outside, changing to these pop up drive-throughs. We've been able to shift a lot of that now to more of a better understanding, more contactless. Our Shacks before – at the beginning of this, we didn't have that immediately ready. Now we've got it, really making sure our outdoor patios. We have over 80% of our Shacks have the opportunity for some type of outdoor patio seating. We're lucky, as part of our real estate strategy, even in the hardest hit areas. We're next to parks. We're next to places where people can gather. So it's been really about making sure we can improve the access, convenience. Then we started to do some really fun brand marketing, right? We've done shock camp for our families at home this summer. We've continued to engage with our guests. It's been really fun for us. And as we've – I hope you caught some of those notes, where we had 800,000 new users on our app channels. That is a huge number for a small company like us on top of only 172 restaurants. That's huge. We're going to capitalize on that. So the digital initiatives, the opportunity to drive digital engagement is huge. And as we look ahead, we look at the kind of the first product where we've kind of gone purposely slimmer on product. Now we're going to start to expand that, as we head into the fall with Hot Chick'n. I think that will be a good opportunity to hopefully drive some sales. But Josh, look, the neighborhoods are impacted as they're impacted. There's not a lot we can do on 44th Street and 8th Avenue with Broadway shutdown, we’ve totally been shutdown in New York City. One of our best restaurants in the world, our Theater District location, is today one of our lowest performing. I mean, to think that, that could have ever happened, it's crazy, right? There's not a lot you can do, but make it great every time with every guest you have in that restaurant. And as things recover, we fully expect it to recover. But the impact – you use your seamless. The lag in our numbers that you're seeing is really due to that urban-suburban breakdown. And the kind of Shacks that we've built over the years that have been our sweet spot as our brand and will be, again, certainly. But in the meantime, they're tougher to come back, but we'll get there. We're going to keep learning and try and do things.