Tara Comonte
Analyst · Lauren Silberman of Credit Suisse. Please proceed with your question
Thank you, Randy. As you just heard, we're pleased with another year of strong growth in 2019, delivering $594.5 million in total revenue, positive same-Shack sales growth, and a 10.8% increase in adjusted EBITDA, albeit with a challenging fourth quarter to end the year. We do expect certain aspects of the business to remain under pressure throughout some of this coming year. During the fourth quarter, same-Shack sales decreased 3.6%, consisting of a 1.8% increase in price/mix, offset by a 5.4% decline in traffic. Of the many things going on in the business right now, delivery is well impacting both comp and overall sales performance. In August, we announced our decision to move ahead with Grubhub as a single partner for integrated market delivery. Our forward momentum continues in that important partnership. Although, as we've shared, it's not without as expected impact to sales, individual market challenges, and resulting volatility. With the tech integration complete in Q4, we had originally planned for a speedier move to full exclusivity. Instead, we decided to transition on a market-by-market basis, testing and assessing various marketing strategies to transition Shacks brands over from other marketplaces in the process. As of the end of Q4, just over a quarter of our Shacks were solely integrated with Grubhub, while the delivery channel experienced a significant slowdown in growth rates in the quarter compared to earlier in the year in the prior year. As of today, nearly half of our Shacks are solely integrated with Grubhub and we continue to work through transition plans on a market-by-market basis over the coming months. As a result of this phased approach, we continue to expect potentially significant volatility in the delivery channel throughout much of 2020, and we're already seeing this play out through the first quarter so far. It's hard to precisely quantify the impact of this transition. And since the announcement of our partnership, we know we have often been subject to less prominent site placements, higher pricing and, in some cases, removal from a marketplace entirely. So, I enjoy this volatility in the near-term, our goal in delivery remains unchanged, to prioritize guest experience while capturing long-term revenue growth. Through this strategy, we'll ultimately retain the data to connect with our guests directly while benefiting from a compelling and sustainable cost structure. All of this, while we invest further in our indirect channels, including delivery as a service on our app and web platforms targeted for later this year, integrating and leveraging our own guest data, whilst building loyalty to Shake Shack over the long term. Same-Shack sales performance in the fourth quarter was not as strong as prior quarters, and we believe our results were impacted by this delivery strategy and a number of additional factors. The first was directly linked to the holiday calendar. With many of our Shacks and busy travel, shopping and community gathering locations, one less shopping week during the high-traffic holiday season compared to the prior year, clearly, had an impact. In addition, our fourth quarter 2018 holiday season compare was a challenging one, lapping warm, favorable weather conditions in New York, the Northeast and the Mid-Atlantic, where we still have the majority of our comp base sales. We believe the combination of these two factors represented a headwind of approximately a-third of our comp decline in the quarter. We also believe our decisions to reduce overall menu innovation and promotional activity versus last year may have contributed to weaker traffic as we chose to focus on Chick'n Bites, as well as our digital delivery channels. Likely adding a bit of additional pressure in the comp base was a record development year, where we opened a total of 39 new company-operated Shacks with over 80% in existing markets, a number that has been gradually increasing as we shift to further penetrating current markets. After that, the additional 10 licensed Shacks that we opened in the U.S. last year, and this contributed to negative traffic trends in the comp base. At only 167 company-operated Shacks today, having added $129 million in Shack sales in the year and with significant growth planned for many years to come, we remain confident in our strategy. While we don't believe our aggressive market expansion to be the sole reason for negative traffic in the quarter, it can at times have a short-term impact on existing Shacks. We remain focused on growing overall sales and gaining market Shack, one Shack at a time and towards a much bigger footprint in the U.S. Licensing revenue increased 59% to $5.6 million driven by a net increase of 28 Shacks and strong performance continuing through the fourth quarter, with exceptional strength in new markets and all regions showing growth and strong levels of performance. We also saw a benefit from timing of openings during the quarter and ended the year with license revenue growing 45% to $19.9 million, exceeding our previous guidance. Shack level operating profit margin in the fourth quarter was 20.4% pressured across a couple of areas, including sales performance. And yet, for the full year 2019, Shack level operating profit grew to $128 million with Shack level operating margin of 22.3%, just above the midpoint of our prior guidance. One of the most significant headwinds in the quarter was mid-single-digit beef inflation, which have been gradually increasing throughout the year, but stepped up meaningfully in November and reached the highest levels we've been since late 2015. We also experienced inflation in dairy, impacting the cost profile of our concretes and shake’s throughout the quarter. Beef has leveled off somewhat in Q1 2020, but this inflation, together with the high cost profile of Chick'n Bites in the first half of the year, represented the majority of the year-on-year deleverage in the COGS line in 2019. Consistent with the last few quarters, we continue to see paper costs increasing with digital sales mix. Labor continues to face pressure in this strong employment environment. It's competitive and expensive to recruit and retain great talent. And you heard from Randy some of the ways, we continue to invest in and differentiate ourselves as an employer of choice. We increased our average starting wage by mid-single digits in 2019, and it remains a headwind moving forward. As well as these industry-wide factors, our labor line in the fourth quarter was impacted from less sales leverage on fixed management costs than we had benefited from earlier in the year. Finally, new Shacks do continue to typically open with a higher labor cost, which then normalizes over time. Our occupancy came in at 9% in Q4 impacted by the loss of sales leverage. Also, as a reminder, the adoption of the new lease accounting standard impacted our 2019 Shack level operating margin by approximately 50 basis points as certain lease costs moved out of depreciation and interest and into occupancy. Total G&A for the fourth quarter was $19.2 million, and included $1.9 million related to non-cash equity compensation and non-cash technology amortization. The year-on-year increase in our G&A was driven by investments across the company to support our growth. For the full year, we spent $65.6 million in total G&A, below our prior guidance of $67 million to $68 million due to the timing of various initiatives. Operating expenses associated with Project Concrete were $2.1 million for the full year, with a greater proportion of spend capitalized as the project progressed. Project Concrete is now in its later stage, focusing on procure-to-pay inventory and supplier management tools and processes with rollout ongoing through the middle of this year. As a percentage of full year 2019 revenue, G&A ultimately provided leverage, mostly due to the timing of spend that I mentioned, combined with strong full year 2019 sales performance and should not be expected for 2020 as we continue to invest across a variety of long-term growth initiatives. Pre-opening expenses in the quarter were $4.2 million, bringing the full year to $14.8 million, above our prior guidance due to certain first quarter 2020 opening costs falling into the fourth quarter, as well as some delays to certain Shacks versus their originally forecasted opening date. Adjusted EBITDA for the fourth quarter was $14.8 million and grew 2.3% compared to last year and was $81.8 million for the full year, growing 10.8%. Long term, we expect to continue to deliver double-digit adjusted EBITDA growth as we continue to grow top line sales and ultimately deliver leverage across various cost line items. Our underlying effective tax rate, excluding the net impact of excess tax benefits related to stock-based compensation activity, was 16.2% for the quarter and 26.2% for the year, slightly below our guided range for the full year due to higher levels of tax credit. A reconciliation of our tax rate is included in the appendix of our supplemental material. Looking to this current year, we expect total revenue in 2020 to be between $712 million and $720 million, growth of approximately 20% to 21%, including the impact from the 53rd week of approximately $15 million. Within these numbers, licensing revenue is expected to be between $21 million and $22 million. We remain on track in 2020 to exceed our three-year sales target of $700 million that we shared in 2017 as well as to surpass $1 billion in system-wide sales. Our license business has been performing extremely well, and we've been bullish entering 2020. However, due to the recent and potentially significant headwinds caused by the coronavirus outbreak, we've updated our initial plan and believe it appropriate to be more conservative in our 2020 expectations and guidance at this time. Our Shacks in China, Hong Kong and throughout Asia are facing significant uncertainty and already experiencing acute sales impact over the last five weeks. We expect delayed openings in the region for the remainder of the year. And for context, Asia represents approximately one third of our annualized license revenue, so a very small percentage of our overall total company revenue, it does have an impact on our bottom line. Our total revenue guidance also incorporates the impact from the temporary closure of two New York City Shacks undergoing extensive renovations, the Upper West Side and Grand Central Station. These are two of our highest volume Shacks expected to be closed for a combined 14 to 18 weeks of lost sales in the first quarter. Both of these Shacks have been removed from our same-Shack sales guidance for the estimated periods of their respective closures and will be adjusted for in our reporting. Getting into our same-Shack sales guidance. Given continuing volatility as we work through our delivery transition, combined with trends-to-date, we expect same-Shack sales for the full year 2020 to be down low single=-digits. Within this, we expect more acute pressure in the comp base during the first half of the year as we lap our toughest compares with gradual improvement throughout the course of the year. We expect to open between 40 and 42 company-operated Shacks in 2020 with approximately 90% of this year's openings planned within our existing markets. Our opening schedule is currently projected to be back-end weighted with 60% to 70% of our openings happening in the back half of the year and the majority of those in the fourth quarter. As Randy mentioned, our Shack formats continue to expand. And as a result, our 2020 class will likely see a broadening range of expected sales volumes. We expect the average unit volume for all company-operated Shacks to be between $3.7 million and $3.8 million by the end of 2020. Our sales forecast include the 1.5% to 2% price increase we took mid-December. We've remained conservative with pricing over the last decade, generally taking less than 2% per year. However, we're in the midst of some extensive pricing research across the country. Learnings from this may present opportunities for us to adjust pricing in certain markets, on specific menu items or in certain channels, although we don't have any further increases planned at this time. Moving on to Shack level operating profit. We expect margins to begin to stabilize in 2020 compared to the contraction seen over the past few years as the size and profile of our unit base continue to broaden and a certain cost line items start to potentially level off. At this time, we expect Shack level operating margin to be between 22% and 22.5%, and included within this guidance is an approximate 20 to 25 basis points favorable impact from the 53rd week. As I mentioned, we've seen some of the recent beef inflation easing so far in 2020. In total, based on this and the improved cost profile of Chick'n Bites compared to last year, we do expect slight leverage in the food and paper cost line in 2020. Labor has both puts and takes. The challenging market continues, yet annual mandatory wage increases less than somewhat when compared to those in 2019. We've been very focused on how to optimize our labor model, continuing to drive more efficient operations through increased use of technology so that precious labor hours are well spent. These initiatives range from the impact of kiosks on our ability to reduce or redeploy labor, minimizing administrative tasks for our teams through Project Concrete, updating and optimizing our scheduling rules and the tools that support them, and a host of other process improvement initiatives being worked on across the company. While we anticipate continued deleveraging of labor in 2020, we do expect an easing of the pressure compared to recent years. We plan to continue to invest in building the business in 2020, and as such, do not expect to deliver G&A leverage this year. 2019 was a year focused on back of house and operational infrastructure investment. This is the year for digital and guest experience. We've recently grown our tech and marketing teams with a much deeper and broader set of skills as we continue to expand the ways a guest and engage with us, and we're excited to invest in front of that opportunity. We've also created a new op support team as we remain committed to driving excellence across the company. We're investing for growth, and we feel confident in the returns these investments will deliver over time. 2020 will see the expansion of our home office in New York where we'll take on additional space within our current building above the West Village Shack in our innovation kitchen. It's also the year of our biannual leadership retreat, currently planned for the fourth quarter, a core part of how we nurture and enrich our culture and develop our leaders. In total, for 2020, we expect G&A to be between $80 million and $82 million with approximately $9.1 million of non-cash items related to equity compensation and technology amortization as well as license fees following the implementation of Project Concrete. Included within our total G&A is an additional expense impact primarily related to salaries and benefits of $1 million to $1.2 million from a 53rd week. We expect depreciation to be between $52.5 million and $53.5 million, another sizable step-up. The majority of this driven by the increasing number of Shacks we continue to add to the portfolio. This year-on-year increase in depreciation continues to have a large impact on EPS growth, and we'll continue to do so while we remain in such a significant build phase. Our pro forma tax rate is estimated to be between 26% and 27%. And as a reminder, we guide to this number, excluding any beneficial tax impact from stock-based compensation activity. Our 2019 tax rate was significantly lower due to stock-related activity, which had a $0.15 impact on 2019 full year EPS. We're at an important stage in our journey right now, approaching a size where we can start to think about gradual economies of scale. Yet still so early in our overall growth, we remain committed to investing in what we believe is a sizable opportunity ahead. And with that, I'll pass you back to Randy to give some more color on how we're thinking about 2020.