Earnings Labs

Shake Shack Inc. (SHAK)

Q2 2017 Earnings Call· Fri, Aug 4, 2017

$100.75

-0.69%

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and thank you for standing by. Welcome to the Shake Shack Second Quarter 2017 Earnings Conference Call. At this time, all participants have been placed in a listen-only mode. [Operator Instructions] Please note that this conference is being recorded today, August 3, 2017. On the call today from Shake Shack we have Randy Garutti, Chief Executive Officer; Tara Comonte, Chief Financial Officer; and Josh Omin, Vice President of Finance and Investor Relations. And now, I'll turn the conference over to Mr. Josh Omin. Please go ahead, sir.

Josh Omin

Analyst

Thank you, operator, and good evening to everyone. By now, you should all have access to our second quarter 2017 earnings release. If not, they can be found at shakeshack.com in the Investor Relations section. Before we begin our formal remarks, I need to remind everyone that our discussions today will include forward-looking statements. These forward-looking statements are not guarantees of future performance and therefore you should not put undue reliance on them. Actual results may differ materially from those indicated by these forward-looking statements due to a number of risks and uncertainties, including those in the Risk Factors section of our Annual Report on Form 10-K, which was filed on March 13, 2017. Additionally, any forward-looking statements represent our views only as of today, and we assume no obligation to update any forward-looking statements if our views change. During today's call, we will also discuss non-GAAP financial measures, which we believe can be useful in evaluating our performance. The presentation of this additional information should not be considered in isolation or as a substitute for results prepared in accordance with GAAP. Reconciliations to comparable GAAP measures are available in our earnings release. Now I'd like to turn the call over to Randy.

Randall Garutti

Analyst

Thank you, Josh, and good evening to everyone on the call today. Now more than halfway through 2017 Shake Shack continues to grow profitably and at a rapid pace. The total revenue growth of 37% to $91.3 million in the second quarter. And adjusted EBITDA growth of over 36% to $19.4 million in the same time period. We're continuing to successfully expand Shake Shack both domestically and internationally focusing more than ever on technology enablement and throughput initiatives, personalized and targeted marketing and even more dynamic menu innovation, all while staying true to our mission to stand for something good. With each new Shack we open our overarching goal remains unchanged to be a delevered community gathering place for your hometown, offering classic American favorites may with premium ingredients an unparalleled experience that connects with our guests wherever they are and whenever they want their Shack. And it's rapidly shifting retail moment we're well-positioned to continue the evolution of what it means to experience Shake Shack. This is the moment we've heard of even our guest connection to the in Shack experience while developing new digital channels both and out of Shack to further our opportunity. This quarter we opened four domestic company operate Shacks and three net license Shacks. For the full-year 2017 we remain on track with our previous guidance to open 23 to 24 company operated Shacks and now with more insight into our international pipeline we can raise our previous estimates you open at least 15 net license Shacks. This result in total company operated unit growth of approximately 37% and total license and unit growth of 30% compared to last year. We are pleased with the continued great quality of our expansion and remain excited with the opportunities that lie ahead. We've still barely scratched…

Tara Comonte

Analyst

Thank you, Randy, and hi, everyone. So before we get into the numbers. I would like to take the opportunity to share some initial observations during my first eight weeks here at Shake Shack. Firstly, the passion and believe system at build this company over the last 16 years remains a strong as ever. This version of cycle to taking carava teams or guest I'll community and our supplier s. And in turn we believe it is a best way to both long-term value for our shareholders. As a loyal guest myself I was need exactly special, but our system timing working our Shacks nice truly understand on mission it down for something good. And how that impact all aspect of our business, including the exceptional teams we higher trial and promote the premium ingredients to make up our menu and the community gathering space is equal. Secondly, they knew to this investor has been getting up to speed on restaurant economic and however business model and our Shack line up. And more I find has been in present and very encouraging in relationship wood like ahead. AUD's of over $7 million in New York and over $4 around the rest of the country. With over 28% company operated profit margin is like upside is a best in our industry. And yes, of course, as we accelerated growth se expect these averages to come down, but remain among the highest performance in our business. These kind of results are an incredibly strong validation of our ongoing opportunity and equally strong foundation on which to build. We finally, if I look at our strategies the globe both home and abroad. I am excited for the journey that lies ahead it help straight that strategy with Randy and the rest of the…

Randall Garutti

Analyst

Thanks Tara. We had a momentum in retail in restaurants where we believe the winners we goes to best combine in authentic experience. With a convenient I will expect to that. Our strategy is clear and outline for you. The ongoing investment in our team will be accelerating growth. Great sights domestically and internationally, we'll be investing more heavily than ever in technology to drive the inline and online Shake experience. We'll working towards a more personalized marketing connection with our existing guests as well as acquiring new guests and will be driving further menu innovation to drive traffic and spend. We believe we're in an incredibly strong position to continue expanding growth, the Shake Shack brand is a powerful one with planning of white space ahead and more focused than ever on continuing deliver against that opportunity. With that, we thank all of you for joining today's call and operator you go ahead and open the line for questions.

Operator

Operator

Thank you, Randy. [Operator Instructions] Our first question come from Sharon Zackfia with William Blair.

Sharon Zackfia

Analyst

Hi, William Blair, not Baird. A couple of questions I guess Randy you talked a little bit more about cannibalization then I recall you talking in the past is that something that's becoming a more meaningful aspect of your business. And then be in a productivity, the rate there and what you expect to series of that. The result of some sort of out of the ballpark opening that you had this year or is generally everything a little bit better than you expected?

RandallGarutti

Analyst

Yes, thanks Sharon. With regard to news Shack impacting current Shacks. We share a little bit of that on the last call and talking about some of that impact specifically in New York that we've talked a little bit you know handful of Shacks and I think said you know over 40% of the comp sales are in New York City. So you know whenever something happens in the New York we feel it right. And now that has happened whether that cannibalization or other factors it's really hard to say. We did want to specifically call on this call the Kingfisher Mall because that's a strategy work we never want to see any Shacks have a decline in sales but when we see that there's a clear operating profit the sales increase opportunity in a Shack may impact another one that's a great real estate opportunity we are managing this company for a lot of dollars not for percentages. We talk about that it's beginning of time. So again with our small comp base small handful of Shacks who can be impacted in a way that that can happen. And then as we noted there we've seen some of them in the couple. When it comes to new unit productivity I wouldn't say there is any Grand Slams in the current base, last year as you know we exceeded some of the guidance that we gave in terms of that AUV. Mostly because we had our first person in California other strong restaurants in California and a few in New York. This year we haven't had those I would say heavy hitter high AUVs, restaurants as we talked about and we've been really happy with the early start and some of the Shacks in Long Island really powerful start in Detroit and Lexington, but again, these are generally smaller markets. So we don't expect those to have similar AUV, but we like the opportunity where we see ahead of the Shacks that are going to come in, we've got about 11 or 12 Shacks to open in the rest of this year. That will be back weighted again. We'll probably have a similar third quarter that we did in the second quarter in terms of unit openings to four to five depending on development. But we are excited about what those look like over the long-term as they run.

Sharon Zackfia

Analyst

Okay. Just one follow-up. Is it fair to say that the comps outside of New York are outpacing New York at this point?

Randall Garutti

Analyst

We haven't broken that out Sharon, so we can get back to you on that. I think at this point we haven't decided to break that out. I think it's fair to say that, again of the 37 Shacks some are impacted more than others and it's not necessarily a regional question.

Sharon Zackfia

Analyst

Thank you.

Operator

Operator

Thank you, Sharon. Our next question will come from Nicole Miller with Piper Jaffray.

Nicole Miller

Analyst

Thanks. I appreciate the time. I want to know how the team embracing technology. They've been so great at building relationships locally in their stores that they feel like they can still do that with consumers and what feedback are they giving you in terms of some of your technology initiatives specifically maybe the mall app et cetera?

RandallGarutti

Analyst

Nicole, thanks so much for that question because we struggled a lot how to answer that when we talk about hospitality and the birth of this company and Dannie started use 1985. So we are super excited about the new level of the hospitality. We can gain a Shake Shack. I was wondering just this week, I've had the opportunity to have different meetings at Shacks right. And now where I might not have been able to go to Madison Square Park before and have a meeting because I couldn't count on how long it might take me online. Now I can show up and get much Shacks all already to go. So we love the idea that people can walk in, get up, I did had a friend get me up the other day because they went to Penn Station and be able to catch their train because they had - if they had or preordered on the app, grab their food and got their time on time, something you never could have done six months ago in this company, so we love that. With the Shack pod, we never provide instant answers and again that's super new with the mobile app and with the number of things that we also have in store. We're really excited about technology being a leader for us in increasing the hospitality opportunity to Shake Shack.

Nicole Miller

Analyst

And just a last one, Tara if you could talk about your first few months now and I know you gave us a little insight on that, but what's more surprising and are maybe more importantly what are the couple biggest opportunities that you're seeing and how are you prioritizing those?

Tara Comonte

Analyst

So few months - couple of months, I think probably almost a day actually, so I mean my first couple of months have really - I think [indiscernible] have been sent really trying to get below the business in the Shacks with the operators, with the rest of the leadership team getting to know my team. I'm not sure that anything has massively surprised me and certainly nothing to the negative if anything, my optimism and my excitement what I thought existed here and was just absolutely we confirmed in terms of the growth opportunity, the quality of the product, the culture, the caliber that relates to the leadership around the globe. And so all of those as system validated me as I spent more and more time with more and more people in the company. And in terms of the opportunities, I mean Randy touched on most of them. I mean I think our opportunity to continue to leverage technology across the business is significant. We talk about using technology as it relates to engaging with our consumers and customers and gusts and getting to know them better, but also I'll be looking along with Shack and another operator will be looking at how we continue to use technology and systems to help efficiently scale the back office and the support function to allow the operators to really focus on driving topline growth. So that's why I'll go next. Trying to get more into the back office and making sure that company was growing 35% a year is spending the time and money quite frankly to make sure that we're investing in the infrastructure that will support our future growth, so that was kind of our mix.

Nicole Miller

Analyst

Thank you.

Tara Comonte

Analyst

You are welcome.

Operator

Operator

Thank you. And our next question will come from Jake Bartlett with SunTrust.

Jake Bartlett

Analyst

Great. Thanks for taking the question. I want to begin on the comp guidance for the back half the year will look like the first half of the year, and just kind of delving into that a little bit, weather - you've mentioned that weather has impact, how much of an impact should we expect something like that to be happening in the back half - how conservative guidance is in the back half?

RandallGarutti

Analyst

Thanks Jake. I'll take it and say, look when we last talked here at the call in May, we talk about the improvement from comp in Q1 which we saw in April. We had a stronger April that then in May and June declined a little bit. We've seen that kind of trend continue through July, so that's what led us to be a little more conservative about the guidance just based on what we're seeing. Now look, we know we see some better compares as we get into Q3 and Q4, specifically Q4 as the best compare will have. But look knowing what we're doing, knowing the strategy that we're on. We're going to go ahead and give you that that new guidance to be conservative on where we see things going. As we said, we are - certainly the weather was an impact of sometime in Q2, are to say with that a look like moving forward. But again I think the focus of it is, when you look at - we had in $24.5 million on non-comp sales [indiscernible] that's we're going to guide to for the rest of the year for now.

Jake Bartlett

Analyst

Got it and just to clarify, did you see I mean weather is much going to impact in July, but you're seeing just the same trend that you had in May and June. In July despite whether or not being much any worse in July?

RandallGarutti

Analyst

Yes, similar trend today to Q3 that led us to that guidance for the year.

Jake Bartlett

Analyst

Okay and then is there any impact and what are things about your small comp basis that it's actually now starting to grow pretty quickly, any impact you expect from that? Could you gauge the new stores entering the comp base? How they are impacting the comp? Is that part of what maybe some of the headwind we're seeing here?

RandallGarutti

Analyst

Well as we would say that's pretty balanced reporting when you look at our new Shacks coming in and the rest of the year, we have about six Shacks coming in the comp base. Next year, it will add 18. So when you look at how it's still a very small comp base. Look it gets more regionally diverse and Shack diverse as we go through this next few years. But with only six coming in, I wouldn't tell you that there's anything that's really telling about the reason or coming class or the 18 is necessarily that will be coming into next year.

Jake Bartlett

Analyst

Okay and then lastly on digital, I think you mentioned in the last quarter, what percentage of sales it had been and maybe if you can just give us what it is now and maybe what impact some of the changes you've made like increasing the order size limits, launching Android, any kind of just idea of the trajectory of the digital sales would be helpful?

RandallGarutti

Analyst

Yes, So Jake I said a little bit in my comments. We're not going to give a number this quarter. I think what we really want to do is learn. We just launched Android. There is so much to go yet. Last quarter with brand new, we want to give you the earliest data we had. So we'll keep updating you. What we know is downloads are increasing. We've had some fun in app exclusive type of thing that driven some interesting results. We do know our average Shacks are little bit higher in the app, continue to see that and we continue to see the churn rate that impressive. So we like what we're seeing and we'll keep you updated as we have. I think telling more time metrics down the road.

Jake Bartlett

Analyst

Got it. Thank you very much.

Operator

Operator

Thank you. Our next question will come from John Ivankoe with JPMorgan.

John Ivankoe

Analyst

[Question Inaudible]

RandallGarutti

Analyst

Yes, thanks John, it's hard to say where the competition is pointing out. Look we live in our long many decades of a lot of great food being available to people at all the time. Right I don't think that's changing I think there is more, more great food I think important note that we're making is the yield by which you can obtain that through. Now you look at the shifting retail landscape is more, more food being brought to you or being ready when you're ready. So when we look at our initiatives through capture the greatest amount of our share of your dining time we're looking at tech to be a big part of that answer. Also you know we've always said and we continue to believe our guest is not your typical fast food customer. Everything we've seen the Shack we build you want to be premier experience in your neighborhood and I believe we're continuing to do that better than ever. So that when you see a great burger or Shack or fries or all the other things we serve you come to Shake Shack. When it come to the quality of our labor you know I think it's really been consistent. I am not incredibly proud of our team when people are asked me what keeps you up and night and what stops this amazing party from continuing at Shake Shack I always say. The answer we give today will be the same answer I give you 10 years from now. Team, team, team, team, that is why our labor that we're investing more of that not just what we pay but how we find people, the number of great leaders we need to find in develop our training team led by Peggy Rubenzer and her incredible team. There just to a board leadership development than ever. Scaling hospitality in a way that has been our sweet spot for a very long time in this company. So we're bullish on that I don't think there's been any difference in the quality as we go. We just need to continue to invest in retaining the excellent hospitality our team goings every day.

John Ivankoe

Analyst

Sounds great. Thank you. And then secondly, as you settled on the design in place that presumably increases your peak hour production capacity. Is there a retrofit opportunity for your existing stores and gets a relatively easy retrofit for existing stores to reconfigure the equipment or add something or move something around without complete kitchen redesign. So just give us some insight [indiscernible] what you wanted to be an application to be existing at yourself.

RandallGarutti

Analyst

Hi, loved to tell you it's easy. Nothing's easy especially when it comes to show many of our Shacks being in urban locations. So yes on asset place you got some really core initiatives that you'll see there and we'll share that when that opens later this year. We are already doing some remodels going to be towards the end of this year add some existing Shack not the full program but there are various people of that will be renovating a little bit of operating side Shack down in battery Park as well here in New York. To get some learning's on what that exact question can look like in terms of increased people. So we're constantly learning, constantly innovative at least version of Shacks out there, but we want to learn a lot of asset place. So whatever we learn is not to be easy just turn down we think take time and they will - they will take time over time but we do feel really good about their program.

John Ivankoe

Analyst

All right. Thank you.

Operator

Operator

Thank you, John. Our next question will come from Alton Stump with Longbow Research.

Alton Stump

Analyst

Hi, thank you and good afternoon.

RandallGarutti

Analyst

Hi, Alton.

Tara Comonte

Analyst

Hi, Alton.

Alton Stump

Analyst

[Question Inaudible]

RandallGarutti

Analyst

Sure, it say almost still developing our plan. If you look at our history last year we did about 20 Shacks right this year will be 23, 24 you know before last in 2015 with 13 Shacks. So you are seeing demonstration of when we feel great about our opportunity we will continue to grow that. So real estate is there for us, premier sites, great cities are therefore. You will see as branch out to a lot of new cities next year and beyond some of which I mentioned we are continue to be a coverage tenant for land lords around the country. So we are get back to tighter number, we are going to be smart, we are going measured, but we intend accelerate.

Alton Stump

Analyst

That's helpful. Thanks. And then I guess just a second follow-up just on the DeCosta front, any concern there to keep kind of backup, but I don't know what you guys - necessarily tied exactly into and regular prices sort of speaks. Any thoughts on how that could impact margins in the back half or even in 2018?

RandallGarutti

Analyst

Yes. We were essentially expecting flat for the last year, not a whole lot of leverage versus last year or sequentially. Beef has been up a little bit in Q2, we have to balance that out with some other wins. Those things went down through the end of the year. So we've been slightly down from last year, but basically flat, so our hope is that beef continues to kind of stay where it is or go down. But that overall we're expecting near flat cost line for now.

Alton Stump

Analyst

Got it. Thanks Randy.

Operator

Operator

Thank you. Our next question will come from Nick Setyan with Wedbush Securities.

Nick Setyan

Analyst

Thanks guys. I mean you guys have kind of comment on the cannibalization potentially from the upcoming two stores. First, what exactly the dates, when are they going to open? And second, does the guidance in the second half in terms of the comp incorporate the potential cannibalization there or that just you are taking the July trend and you are moving that forward?

RandallGarutti

Analyst

We never know exactly. I wouldn't say there is any necessary plan to where the other things, you never know exactly. I wouldn't say there's any necessary plan to cannibalization any time. Nick, we continue to see a balance there, so we're just kind of moving forward with our expectation what we've seen first half - first seven period. We are going to look at it, our guidance is actually up. When you look at the 2017 AUV by balancing out some of the comments, so we've got a great class in 2017. And at the same time even with that comp question, we've been holding our revenue guidance solid. So we wouldn't get there. And again, we never really plan cannibalization, so it's hard to give you a date on anything other than saying that - look over time we may make real big decisions that may in fact. We've got a lot of evidence for many years now that second and third and fourth Shacks and regions give the opposite cannibalization to continue to grow the market. So we expect that to be over time. And we're much more focused on adding as we did this quarter $24 million sales in non-comp opportunity. That is the extraordinary growth percentage that we want everybody focused on what we're achieving here at Shake Shack.

Nick Setyan

Analyst

Okay. And then in terms of the unit level margin guidance for the year, maintaining. Flat year-over-year margins in the second half more or less get to the midpoints of your annual unit level margins guidance. So I guess as we are to expect continued deleverage in the second half on labor particularly, what are kind of the variables there on some of those line items that gets us to the midpoint of that guidance at the level?

RandallGarutti

Analyst

Well, the flattish comp are labor, we don't really expect to return additional deleverage in labor this year, I will comment specifically on that a little as we look ahead at years to come - we will have a lot of minimal wage increases in next year and coming. So most of that we think will hold for this year generally, but what we've been incredibly proud off even with some of those Shacks having comp decline and team has done a such good work of extraordinary profit for this company for the first half of the year, and again, last quarter over 28% operating profit amidst that shifting environment. So we are really proud of that. That's where it gets us to hold our expectation for the year.

Nick Setyan

Analyst

Got it. And just to be clear, you are not expecting as much deleveraging in the second half?

RandallGarutti

Analyst

That's right. That comment is more towards the longer term as we look into the years to come and changes that are coming.

Nick Setyan

Analyst

Got it. Thank you.

Operator

Operator

Thank you, Nick. Our next question will come from Jeff Bernstein with Barclays.

Jeffrey Bernstein

Analyst

Great. Thank you very much. Two questions, one just on the traffic component of the comp, you said it was down to 4% range, which I guess slipping a little bit from the past two quarters. I'm just wondering when you think about that decline and coming to that would you say maybe capacity constrained which is a great problem to have and maybe your technology helps versus how much of that would you say is the broader challenges in the retail or consumer landscape, maybe the consumers pulling back on the brand. How do you split those two up just to give you comfort that it's not a further problem?

RandallGarutti

Analyst

Well, not exactly sure on that Jeff. I mean it's hard to quantify where that traffic shifts, right. We've shifted somewhere traffic in mobile that's a small percentage here. We know we continue to find ways with much we can to drive new traffic. But I mean it's mostly a factor of the same things I talked about in the overall comp discussions here. So it's hard to say I mean we're constantly doing more brand research and customers study. The brand when we study, it remains a beloved brand our social, our impressions that we get on social or higher than they've ever been continue to be really beloved brand. So we don't think it's anything about that other than really just the shifting that we've seen based on the recent upset. And again we're only talking about a small base of restaurants here. So let's not overtake that comment and what it means for the broader company.

Jeffrey Bernstein

Analyst

Understood and then just on the labor side, just wondering I mean with the pressure you're seeing, just wondering how you think about mitigating it? Whether maybe you have some course in opportunity is or whether some of this technology helped ease that or maybe there's more potential pricing was still keeping good value, I mean obviously the way everyone's pushing everybody. But I'm just wondering whether we just kind of assume this is kind of a normal where you have some things that could potentially offset?

RandallGarutti

Analyst

Yes, that's the right question. We are constantly evaluating and then testing new things and just a way we schedule the way that we open and close our restaurants and the way that we most effectively lead our teams, getting our teams, the hours that they need that work for the business. So constantly looking at the evaluation of that, price will be some of it. As we said, we expect to take some price next year. At the end of this year as we usually time it and that will be based mostly on the questions of labor and that will be a market-by-market and tier decision. So I think we will continue to find ways to offset as much as possible. But we do expect to deleverage in that line.

Jeffrey Bernstein

Analyst

Got it and just do you see any difference in your stores performance to indicate that maybe it is more the retail landscape or the mall based or you see anything when you read the results of your stores to demonstrate what stores maybe that doing better than others? Is there any common thread there?

RandallGarutti

Analyst

Not really, we've got a very small percentage of our restaurants today that are what you would classify as a mall and even last moving forward of that. We've got and look at the years to come kind of we always focus on a lot of different types, mostly that's urban that's the lead of our company today. There is a lot of more and more freestanding pads, some of those really premier shopping lifestyle centers and traditional mall. And we'll be doing a large amount of three to four of those different categories as well as some others. We've seen some great growth in outlet mall and - as we talked about. So there is no real common thread that we would say that would carry that trend today in our Shacks.

Jeffrey Bernstein

Analyst

Understood, thank you.

Operator

Operator

Thank you. And our next question will come from Andrew Charles with Cowen and Company

Andrew Charles

Analyst

Great, thank you and congrats on your role. Randy, you made several references to more personalized marketing, so philosophically do you think a loyalty program could fit within the Shack brand and if so what could it look like?

RandallGarutti

Analyst

Yes, that's a great question. We debate that a lot. We've talked a lot here. We do believe that reaching guests where they are? How they use Shake Shack and finding ways to have them do it more often. It's our ultimate goal. We're doing more targeted posting than ever more targeted marketing opportunities than ever such as launching the Hot Chick'n in the app only. We've earning so much day-by-day about our guests with more and more use of technology. So we never say never in this Company. We continue to think about what traffic driving initiatives we have in store and we'll keep you posted if we choose to go with a traditional loyalty or any type of program. But we see a lot of opportunity to get to know our guests and target them more directly in the future.

Andrew Charles

Analyst

That's great. And in the spirit of technology, I know you're not giving numbers, but it's safe to say you're seeing the increase in mobile app mix from the iPhone, once you roll of the initial burger giveaway?

RandallGarutti

Analyst

We're not giving that number just yet, but again we continue to be encouraged with the retention and return rate that we've seen here. So it's just so early with so many initiatives happening that we want to balance that number out over time and give you some better data.

Andrew Charles

Analyst

Thanks guys.

Operator

Operator

Thank you. And our next question will come from John Glass with Morgan Stanley.

John Glass

Analyst

Thanks very much. First, I wanted ask about the average weekly sales you report. That's probably the best metric to use. I know your comp base is small, so that's probably the most all-encompassing and so that decline this year, year-over-year by about 9% or 10% versus last year. But you raised your new store productivity goal. So it was lower last year with absolute numbers are lower this year and average with the sales basis. How do those fit together? We just need to be conservative a year-ago or can you talk about maybe the types of opening your experiencing this year versus last year that's explain that difference?

RandallGarutti

Analyst

Yes, John thanks. When you look at it, in the primary driver of that average weekly sales number right now is the addition of Shacks that all volumes, right. Again we increased as we said our 2017 guidance, but that's at a $3.4 million number, right on a previous AUV around $5 million. That's the full expectation and actually as we've said we've exceeded that expectation most years here. But we continue to look at the long-term seeing slowly declining AUV. That's our target. That's what we're after. And we are targeting Shacks at all levels of sales. So when you look at last year, in terms of guidance we gave and then the clear out performance on AUV basis that was a heavy hitting class in 2016 that we had. In 2015 class didn't have a West Hollywood and then if you Shacks in New York City, like 2016 did and similarly the 2017. So we add that number, again we expect it to slowly decline over time as we've guided you.

John Glass

Analyst

Okay, and then just you mentioned the cannibalization into the pressure, did you quantify that? Just help us understand when you do put store that close together with the impact is?

RandallGarutti

Analyst

No, we haven't quantified it. The way we quantify it is, so really good business decision and we're not going to allow the - we're going to add dollars to the business in the top and bottom line part of them and if that sets a percentage, we're going to be okay with that. And that's the case in this particular restaurant, and we're making some of those from time-to-time throughout Shake Shack. But when you can get more than $6.5 million of Shack burgers within a square-mile replace that opportunity.

John Glass

Analyst

Okay, well said. And one more on the line items in the P&L, you actually got better productivity out of the non-food items on a per store basis, so down more year-over-year than the first quarter and in some cases down versus up so labor, but also the other operating - the occupancy. Is that part of I know there is movement around stores - is that the part of either better efficiency in store openings or concerned effort like you mentioned labor scheduling or the things you're doing that are actually improving those metrics specifically what are they if you were doing them?

RandallGarutti

Analyst

There's things up and down to P&L. There is also things outside of the Shack level of profit such as startup cost in the way we continue to open restaurants more effectively. I am not sure you are referring to that as much as you are above the Shack of our profit line, but the team is constantly - we consider and even with labor increasing how we do those things. So we've got a lot of opportunity across the P&L over time as we go. It also helps when we get a little more deep in this market. We have talked about this a little bit in the past, as we get number Shacks in each market, we can leverage some of those things. It helps the overall P&L when we get a little bit of those population continuing to grow. I'm not sure that answer your question, but I just want to make sure that the…

John Glass

Analyst

Yes, I think that helps. Thank you.

Operator

Operator

Thank you. And from Jefferies, we will hear from Andy Barish.

Andrew Barish

Analyst

Yes. Just a question on the G&A side, the 2Q had a significant amount of leverage and t the full-year guide doesn't imply certainly that amount, was there something timing wise in the 2Q G&A numbers maybe was a little bit better, just some color there?

RandallGarutti

Analyst

Andy, there was a little bit of that timing, we do that full-year guidance and that's what we intend to spend through the full-year. In order to hit the accelerated growth we've talked about in terms of Shack number units for next year and the technology, the marketing, the menu innovation all the real pillars of our strategy that we've discussed. We're going to need to spend some more money in G&A, so we are happy with the team and how we've leveraged a little bit this year in that number. We know that when you look at your Shake Shack over the long-term, G&A leverage is a great opportunity for us. However, we are not focused on that number today. We are focused on driving top and bottom line opportunity within our restaurants. So we will continue to invest. We will continue to guide you on that to help you understand, but expect us to make continued big investments in our team and our technology that will help drive the bigger picture over the long-term.

Andrew Barish

Analyst

Thank you.

Operator

Operator

Thank you, Andy. Our next question will come from Karen Holthouse with Goldman Sachs.

Karen Holthouse

Analyst

Hi, question on the labor line. We've seen a couple of your impression I guess number one is there level that you could get to that maybe make you think about a different sort of pricing trajectory particularly in markets that you're seeing outsized wage increases. And then if you're looking at that the labor refresh right presume you're seeing a similar sort of delta or similar pressure on new units and just could maybe help us think through how that impacts the high level unit economic model which you know at this point really hasn't been updated since - really since the IPO. Thanks.

RandallGarutti

Analyst

Thanks Karen. As we look at labor right now we do you price generally these days on the labor model. So when you see an increase for Washington DC minimal wage right now we take at price there. So we've got the regional pricing tiers are generally set to offset as much as possible from the labor. But we never take enough price to fully offset in this last couple of years. That's is not our intention even moving forward we want to make sure we continue to incredible value our guest free actually check to that. So in terms of meaning it's we always have the expectations at very new units have a high labor in their first year. We have guided as you know towards that long-term 20% economic model at Shake Shack little obviously without perform that this quarter at 28% when never we have higher sales restaurants some generally have a higher profit percentage. But we do expect a lot of $3 plus million Shacks over the long-term as you head to a huge opportunity in front of us will barely 20% there on our stated number 450 Shacks just in this country over the long-term. So we still going to lot of continued going labor pressure of changing and we got and we look we got an issue of non-stop Shack offset some of that over time. But as you find the new balance if we think that's going to be a long-term different new economic model, we will update on that.

Karen Holthouse

Analyst

Great. Thank you.

Operator

Operator

Ladies and gentlemen, that concludes today's question-and-answer session. Mr. Garutti, at this time I will turn the conference back over to you for any additional or closing remarks.

Randall Garutti

Analyst

Well, thanks everybody on the call again today. We really excited about where were at you got a lot of work to do and we will just always want to take thanks to our great team is out there taking care of guests and our communities and our suppliers and our shareholders. So thanks again and we will soon the Shack.

Tara Comonte

Analyst

Thank you.

Operator

Operator

Thank you. And again, ladies and gentlemen, that does conclude our conference for today. We thank you for your participation.