Earnings Labs

Shake Shack Inc. (SHAK)

Q1 2016 Earnings Call· Fri, May 13, 2016

$100.75

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and thank you for standing by. Welcome to the Shake Shack First Quarter 2016 Earnings Call. [Operator Instructions] Please note, that this conference is being recorded today, May 12, 2016. On the call today, we have Randy Garutti, Chief Executive Officer of Shake Shack, and Jeff Uttz, Chief Financial Officer. At this time, I would like to turn the conference over to Mr. Jeff Uttz. Please go ahead, Sir.

Jeff Uttz

Analyst

Thank you, Operator. Good evening, everyone. By now, everyone should have access to our first quarter 2016 earnings release. If not, it can be found at ShakeShack.com in the Investor Relations section. Before we begin our formal remarks, I need to remind everyone that our discussions today will include forward-looking statements. These forward-looking statements are not guarantees of future performance and therefore, you should not put undue reliance on them. Actual results may differ materially from those indicated by these forward-looking statements due to a number of risks and uncertainties including those discussed in the risk factors section of our annual report on Form 10-K which was filed on March 30, 2016. Additionally, any forward-looking statements represent our views only as of today and we assume no obligation to update any forward-looking statements if our views change. During today's call, we will discuss non-GAAP financial measures which we believe can be useful in evaluating our performance. The presentation of this additional information should not be considered in isolation or as a substitute for results prepared in accordance with GAAP. Reconciliations to comparable GAAP measures are available in our earnings release. With that, I would at now like to turn the call over to Randy.

Randy Garutti

Analyst

Thank you, Jeff. Good evening, everyone on the call today. I am pleased to share the extraordinary results for Q1, kicking off a very strong start to 2016. I want to begin today by thanking our team for their incredible work, passion and dedication. We're working harder than ever to stand for something good while delivering strong results. As we get into the numbers, I want to remind everyone that well into our sixth quarter as a public company, we continue to execute on our strategy and our message remains unchanged. We're more dedicated than ever to building community gathering places, elevating and innovating our menu, driving engagement with our guests and investing in our team. We believe the Shake Shack brand and culture have never been stronger and both continue to gain momentum. We've got an exciting runway for growth ahead and we wake up every day excited to take this company further. Now, a few notable highlights from the quarter. Total revenue grew 43% to $54.2 million. Same-Shack sales increased 9.9%, lapping an 11.7% increase in the prior-year first quarter. Shack-level operating profit, a non-GAAP measure, increased 59% to $14.7 million, representing a 28.2% Shack-level operating profit margin. Adjusted EBITDA, a non-GAAP measure, increased 54% to $10.8 million. On an adjusted pro forma basis, net income increased 114% to $2.8 million or $0.08 per fully exchanged diluted share for the quarter. We believe the biggest contributor to traffic growth this quarter was the addition of the Chicken Shack to our menu, which launched January 14, at all domestic company-operated locations. In addition, we benefited from the unseasonably warm temperatures in our largest markets, providing an extra tailwind to traffic. While we're still in the early stages of the Chicken Shack launch, we believe this item could be a…

Jeff Uttz

Analyst

Thank you, Randy. Now, I would like to share with all of you the results of our 13-week first quarter, ended March 30, 2016. Total revenue, which includes both sales from company-operated Shacks and licensing revenue, increased 43.3% to $54.2 million during the first quarter, from $37.8 million in the first quarter of last year. Sales from our company-operated Shacks increased 44.7% to $52.2 million during the quarter, versus $36 million last year. The increase was largely due to the addition of new domestic company-operated Shacks over the past year, as well as our strong same-Shack sales growth. Same-Shack sales increased 9.9% during the first quarter, on top of an 11.7% increase from the prior-year, or a stacked two-year increase of 21.6%. The growth in same-Shack sales for the quarter consisted of a 7.3% increase in traffic, combined with a 2.6% increase in price and mix. Our strong performance in the first quarter was positively impacted by the factors Randy noted earlier, including an approximately 1.5% menu price increase taken in January 2016, and an increase in traffic due to warm weather and menu innovation, which in the first quarter was primarily the launch of the Chicken Shack. The comparable Shack base in the first quarter included only 20 Shacks, compared to 13 Shacks in the first quarter of last year. Of the 20 Shacks in the base, only five of them are in Manhattan and we continue to see relatively consistent performance across all markets. Additionally, our Madison Square Park Shack was not included the comp base for the quarter as it was closed during this time last year, but it will reenter the base for good in the middle of the second quarter. Average weekly sales for domestic company-operated Shacks increased 1.1% to $90,000 for the first quarter…

Randy Garutti

Analyst

Thanks, Jeff. We believe Shake Shack is well-positioned to deliver thoughtful and crafted growth in the future. Our recent new market successes in LA, Arizona and Japan far away from our home market in New York City, remind us the lengths to which our fans will go to be part of what we do. We continue to see record engagement with our fans both in line and online and we believe our message is resonating more deeply than ever. Before we end, I do want to highlight what's happening at all Shacks across the country right now during the month of May. Our fifth annual Great American Shake Sale is in full swing. Over the last four years, our guests have helped raise over $1 million for Share Our Strength’s No Kid Hungry Campaign to help battle childhood hunger. Now during the entire month of May, guests who donate just $2 at Shake Shack, receive a coupon for a free shake, valued at over $5 for a return visit. Through this great program, we've helped raise crucial funds for No Kid Hungry, as well as create another reason for our guests to visit us again soon. It's our most important charitable effort of the year and we hope you will come out and support our teams during this busy month. Jeff and I want to sincerely thank our team for making Shake Shack the brand it is today and bringing to life the boundless hospitality that differentiates the Shake Shack experience. Our team is executing the plan, our future is bright, our opportunities are vast and we will continue to make the strategic investments and decisions for the long-term that are building our company for decades to come. With that, I want to thank all of you for taking the time to follow our story by joining today's call. Operator, you can go ahead and open the line for questions.

Operator

Operator

Thank you, sir. [Operator Instructions] We will take our first question from Sharon Zackfia with William Blair.

Sharon Zackfia

Analyst

Hi, good afternoon. So a couple of questions, I know you didn't want to talk too much about the long-term impacts of chicken but then you did call it a game changer. So I guess how are you measuring whether it's increasing frequency or bringing in new customers and can you talk about whether it's kind of above we saw in Brooklyn or similar in terms of mix?

Randy Garutti

Analyst

Thanks Sharon. We did say it could be a game changer. And we certainly hope it will be. I think what we've witnessed so far and the data we have in Q1 is that it really did drive traffic, hard to measure exactly who is doing what. We had a little bit of everything as we mentioned. So we've got a lot of first timers and we've got a lot of people who are just really excited about it, little different from the initial hit in Brooklyn, which was a lot of euphoria. But then it has settled into a very similar pattern across more shacks. The behavior has been consistent with some of that we’ve said in the past to the top-five seller, but really the traffic generator. Again the biggest point we're making on this call is we're still not sure. I just think it's premature to say just with one quarters data how it really will affect mix long-term because we are seeing a little bit of everything. People are trading up people are trading down people are trading sideways improve our adding on. A little bit everything. And it’s such a new thing for us that it's hard to know exactly where it goes. So the best and a most exciting news is when you look at our comp and you look at the overall traffic in Q1 we believe chicken was likely the largest contributor to that. And our price was relatively consistent with the roughly 1.5 that we took so it was just above that at about 2.6. So that tells you it's hard to measure early on with the mix shift has been.

Sharon Zackfia

Analyst

Okay. I guess, this is my second question will be as you think about menu evolution overtime. I mean is there a thought process that chicken could be a platform similar to the burger platform and the hot dog platform that you have?

Randy Garutti

Analyst

There is. It's pretty exciting. It's a category. We've not chosen to use it that way just yet. It's really early. But our culinary team is really excited about what other kinds of things we can do with chicken. Our test kitchen is constantly kicking out fun ideas for us like the one we did with that chef collaboration we've never done a collaboration with chicken. And we chose to do that. In the first day of Washington DC we sold almost a 1000 of that Peking Chicken just in a small market of four shacks at the time doing that. We think it as best opportunities for Shake Shack. But you know it’s not enough to know, we are going to take our time and make sure we fully understand its impact before we see a whole lot of addition or change to that category.

Sharon Zackfia

Analyst

Great. Thank you.

Operator

Operator

And we’ll take our next question from Alton Stump with Longbow Research.

Brittany Whitman

Analyst · Longbow Research.

Hi, guys. This is actually Brittany Whitman on for Alton this afternoon. Congrats on the quarter. Just one quick thing, first of all, can you just repeat the pricing component that was in the ticket number for the quarter?

Jeff Uttz

Analyst · Longbow Research.

Yeah. So, we had 7.3% increase in traffic and 2.6% increase in price and mix, of which about 1.5% of that is price.

Brittany Whitman

Analyst · Longbow Research.

Okay. And then just on the chicken pipeline. Do you have any -- maybe color that you could add as far as timing on some of these new chicken items, or if we're going to see anything go into testing soon or anything like that, just to follow-up?

Randy Garutti

Analyst · Longbow Research.

Yeah. Thank you. No plans at all that we would announce today. It's really only just few months old. It's wildly, widely launched now across all Shacks in the U.S. So, no new plans just yet. We think we've got a good runway of the current, but we are focused on our new announcement that we did talk about with the next burger LTO, which we'll add since we have not had a burger LTO this quarter. The Bacon Cheddar Shack at $6.89, which we're pretty excited about. That should be a fun item to run for the second half of the year.

Brittany Whitman

Analyst · Longbow Research.

Absolutely. Okay. Thanks so much.

Jeff Uttz

Analyst · Longbow Research.

Thank you.

Operator

Operator

We'll take our next question from Andy Barish with Jefferies.

Andy Barish

Analyst · Jefferies.

Hey, guys. Wondering if the entry into four new markets is shown up at all in your thoughts on margins this year? And if so, where? Or does the big volumes you're kind of expecting out of this class kind of offset some of those new market inefficiencies?

Randy Garutti

Analyst · Jefferies.

Well, they're really four great markets when you look at it. So, LA obviously, we're performing well above our expectations early on. We're just beyond excited about the acceptance of Shake Shack out on the West Coast. So, that's super exciting. It does appear obviously in the G&A line when we have any new market. You've got one restaurant out there; we've got a great operator and our Area Director out there. Some of the G&A, some of the start-up costs are affected. Generally one of the reasons, even though we benefited in the COGS line quite a bit this quarter, one of the reasons we're continuing to see just a little -- we continue to predict just a little bit of leverage this year is those new markets at times have a higher cost for us. There are little bit more -- inefficient, we only have one or two restaurants and they take some time to grow in as we cluster restaurants, which is exactly to the point of our long-term strategy of continuing to do new markets and clustering there. So, I think the big answer is a little bit of COGS, a little bit of G&A and we're happy that even with that, we were able to leverage G&A a little bit this quarter.

Andy Barish

Analyst · Jefferies.

And I think Jeff you mentioned some supply chain wins in your discussion on food costs. Can you give us a little more color on what happened there?

Jeff Uttz

Analyst · Jefferies.

Yeah, so beef came down 11% this year compared to last year. Dairy also came down. Those are wins, which is why I updated our guidance that we expect a little bit of leverage on the COGS line as we move forward. The reason I was saying a little bit of leverage is because we have those wins in the commodity market, but we have like we just talked -- Randy just talked about, the new markets that we're going into. Some of the inefficiencies that we have there will also offset some of that as well. So, I think -- in last call, we talked about flat year-over-year. Now, I'm expecting to see a little bit of leverage there on the COGS line because beef is reacting more favorably really than we thought it would as we get into this year.

Andy Barish

Analyst · Jefferies.

Okay. Thanks.

Operator

Operator

We'll take our next question from John Ivankoe with JPMorgan.

John Ivankoe

Analyst · JPMorgan.

Hi, thank you. First, a little bit of housekeeping question. Obviously, of the 20 units in the comp base, it's still a very small comp base, the majority of those in the Acela corridor for the lack of a better word. How much did weather benefit that traffic number in the first quarter of 2016 if you're able to parse that out? And as we think about setting traffic expectations for the remainder of 2016, do think that two-year traffic relationship between the first quarter of 2016 and first quarter 2015 will hold as traffic was obviously pretty volatile in 2015?

Randy Garutti

Analyst · JPMorgan.

Yeah, on the weather, John, you know we don't talk a whole lot about weather. It's pretty balanced. It was certainly warmer on the Amtrak corridor, as you would say, in the Northeast. We did have that blizzard, which we had some closures during that time. That balanced it a little bit. But generally, it was a warm weather winter, record warm weather winter, in the Northeast. So, hard to say, we don't really know and we also had the chicken as a big driver there. So, hard to separate how that worked. But we do believe the warmth certain helped us out in that first quarter. And your second question --?

Jeff Uttz

Analyst · JPMorgan.

In terms of our guidance, we upped our guidance to the 4% to 5% for the year John. We're coming up on some tough comparisons, as you know, the 12.9% in Q2 and 17% in Q3. And we're hopeful and we hope the traffic will continue to be positive for us and we believe that it will. But with those comparisons coming up and with a 9.9% that we posted in Q1, again, just with a little bit of conservative eyes, we're looking at it that way, and -- which is why we came out with the 4% to 5% and not something higher than that at this point. And as you know, as we get further through the year, we'll have much more visibility to that, but there are tough comps coming up, really tough comps in Q2 and Q3.

John Ivankoe

Analyst · JPMorgan.

But it's interesting -- it's actually -- it's the check that's really tough. And certainly the traffic does toughen as we go from the first quarter to the third, which is why I asked whether that two-year relationship would hold through 2016. But certainly, I hear the overall consolidated guidance. And then secondly, if I may regarding the uptick in development in 2016, you've already given a preliminary 2017. I think for basically every year you've increased the number of units that you open versus the previous year and 2016 is another example of that. As you give the initial 2017 guidance and as half of those units they are already in contract or have been identified, why wouldn't there be an increase in 2017 over 2016 in terms of the absolute number of units?

Randy Garutti

Analyst · JPMorgan.

Yeah there certainly could be, John, as long as we find the great sites. Today, we feel really good about half of that class with leases signed. And so those are going to be some great Shacks in 2017. But there's still a lot of work to be done. It's May and we don't have the whole class down for 2017. So, as soon as we have any more than that, we feel real good about the sites we have set for 2016 -- excuse me, 16 sites for 2017. I mean if we can ramp that up, we'll let you know, but we feel good about that. That's an increase from our last call as it is. So, we'll keep you posted if that goes up.

John Ivankoe

Analyst · JPMorgan.

And is that the -- the constraint is solely real estate at this point? I mean it's not a -- its human resource or a G&A or management structure issue even is it just solely a site issue?

Randy Garutti

Analyst · JPMorgan.

It will always be a human resource question, John. It will always be a supply chain question. And really human resources will lead our decisions on real estate. That said, every time we've bumped this up, we've got more and more comfortable with our ability to develop the leaders for the next generation of Shacks. We feel great about doing that for a much increased number from last year. And if we can do it again in 2017, we will do it. But we're still a new company. These are big percentage increases over the current total units in this country both from last year and even into 2017. Those are some high percentage increases. So, at least want to make sure we're ready for it.

John Ivankoe

Analyst · JPMorgan.

Thank you.

Jeff Uttz

Analyst · JPMorgan.

Thank you.

Operator

Operator

And we'll take our next question from Andrew Charles with Cowen & Co.

Andrew Charles

Analyst · Cowen & Co.

Great. Thank you. It's obviously encouraging that you're raising your first year sales volumes for 2016. But I want to check in how the Phoenix and Scottsdale are behaving that opened two weeks apart from each other? The last time you did two openings on top of each other was in Boston last year. So, presumably, this is a strategy that works well for you.

Randy Garutti

Analyst · Cowen & Co.

Yeah, it's hard to say. That's really based on developer timing, right. That's not a strategy where we go ahead and say we want to open two at once. Generally, we would prefer to spread them out actually. But we hit it at a great time towards the end of the busy season and the tourist season in Scottsdale. That season comes to a quieter time now. But we had a great start with both of those. But without getting into unit specific data, we're really happy with it. We have a great third Shack planned that should open at the end of this year out in Kierland. That's going to be a freestanding model in a fantastic development of Kierland as I'm sure you know. And that will add -- really hit the market with a great real estate strategy for those three very significantly different but strong areas. So, we're helpful for a lot of opportunity in the future in the Arizona market.

Jeff Uttz

Analyst · Cowen & Co.

And Andrew, to reiterate what Randy said, I don't believe it will not necessarily be our strategy to open back-to-back like that in future cities. It was a timing issue with the developer that we had to follow through with.

Andrew Charles

Analyst · Cowen & Co.

Got you. Okay. And then did you see the mix of Chicken Shacks increase in the three Brooklyn Shacks where it was tested once the rest of the store base voted out?

Randy Garutti

Analyst · Cowen & Co.

No, actually, it's been pretty straightforward across Shacks. It hasn't really changed much in Brooklyn. Again, when we first launched in Brooklyn, as you might imagine, when we make news, people come from far and wide at times for something like this. So, at the very beginning of that launch last year in July, August was a huge tick up in percentage for those restaurants. That leveled off towards the end of the year and that leveling off has remained pretty consistent. I think as we got into the end of last year, it became more of a normal item in Brooklyn and not something people were traveling for as they did in the very beginning of that launch.

Andrew Charles

Analyst · Cowen & Co.

Great. Thank you.

Operator

Operator

And we'll take our next question from Jeffrey Bernstein with Barclays.

Jeffrey Bernstein

Analyst · Barclays.

Great. Thank you very much. A couple of questions. Just one on the comp. With the traffic as strong as it was, north of 7%, I'm just wondering how you think you're actually achieving that? Usually with the volumes that you're running at, the traffic you're already running, unless you have some sort of fee-for-service initiatives or new technology initiatives, it's just hard to figure out exactly where the traffic is going. I'm just wondering if you think you're seeing it maybe in broadening out your key periods or from extended hours. Or how exactly do think you're getting that traffic through when you're already at those volumes?

Randy Garutti

Analyst · Barclays.

Yeah, that's a great question. No real expansion of hours or anything of that sort. I think we just made an investment in our team this year. If you recall, at the same time we did this, we've also given people raises across the company, significant raises that we talked quite a bit about. And we believe our team is more excited and more motivated than ever. They're getting paid well, they're being taken care of and they're just doing a better job. Again, every year, we get a little bit -- a little tick here and there better at operating, at throughput, some small changes that we make in how we move food through, but it was really about chicken. As chicken extended the shoulder periods, people were coming for it, they were adding things to their order. So, it really was the driver for the first quarter with a lot of initial excitement.

Jeffrey Bernstein

Analyst · Barclays.

Got it. And then in terms of other potential drivers, I know in the past you've dabbled with or talked about delivering for a while, it seemed like a lot of people try and fight the trend. But it seems like more recently, maybe you're welcoming it. So, I'm just wondering what the thought process is in terms of potential signings with partners in terms of delivery, which could be a new driver for you?

Randy Garutti

Analyst · Barclays.

Yeah, we've had our up and down emotions about it. Mostly just about the guest experience and making sure that the guest is paying the right price that we set, not someone else, and that they get a great Shake Shack experience if they choose to work that way. There's no question we're seeing a lot of delivery through the major new players throughout the country, especially in urban markets. And it's certainly been an impact for us in 2015 and ramping up. We have a lot of good relationships with those companies. We have no firm partnership. No intentions at this time to do so other than continuing to improve that experience. Every time if you choose to experience Shake Shack in your own home through a third-party delivery, we're going to make that as good as we possibly can, that experience. And that's where we sit today. Certainly, got our eyes on that opportunity and what it could mean for how people use the Shack in the future.

Jeffrey Bernstein

Analyst · Barclays.

Okay. And then lastly, Jeff, on the baskets of commodities. In the past, I had down that you had said the basket was expected to be flat year-over-year. And now, I think you were saying leverage the line a little bit. So, I just want to make sure from an apples-to-apples perspective, are you now saying the baskets are going to be down a little bit or you're going to see a little bit of leverage as a percentage of sales?

Jeff Uttz

Analyst · Barclays.

As a percentage of sales, I expect that to be down just slightly year-over-year.

Jeffrey Bernstein

Analyst · Barclays.

But as a basket, how's that looking in terms of relative to the percentages you talked for the first quarter?

Jeff Uttz

Analyst · Barclays.

Beef and dairy, which are the two biggest things that we buy, are down. I mentioned beef was down 11%, didn't quote a number on dairy but it's down as well. So, commodity basket is down favorably for us. And then as I mentioned earlier, it's going to be offset by new market inefficiencies and a couple other things that we just expected to be down a little bit. So, we're not going to be able to completely get the benefit of the commodity basket being down year-over-year, because of some of the inefficiencies. But, overall, I do think we'll see a little bit of leverage on that line.

Jeffrey Bernstein

Analyst · Barclays.

Understood. Thank you.

Jeff Uttz

Analyst · Barclays.

Thank you.

Operator

Operator

And we'll take our next question from Paul Westra with Stifel.

Paul Westra

Analyst · Stifel.

Great. Thanks, good afternoon. Just a follow-up on your comp outlook, your forward comp guidance looks to be relatively unchanged in that 2% to 3% range than you had before -- your increases the first quarter beat. Just want to make sure -- maybe framework around it, are you seeing a comp slowdown into the quarter or maybe the start here? Or obviously you mentioned the tougher lapse, so just maybe give us an idea how we should think about -- whether you're seeing a slowdown or not?

Jeff Uttz

Analyst · Stifel.

Yeah. Paul, what you mentioned about the tough comparisons coming up is really why we kept our guidance for the remainder of the year at the 2.5%, 3%. And we don't give inter-quarter numbers or information on how the last month went subsequent to the quarter and we're going to continue to do that. But, yeah, it's the comparison is coming up in how we look at it and when we're up against a 17% number. If we can continue -- if we can put in 3% and have a 20% stacked, it's pretty good number and we're going to be pretty happy with that and that's what our outlook is for the remainder of the year.

Paul Westra

Analyst · Stifel.

Okay, great. And then maybe a follow-up to Jeff's question. On the costs to goods sold guidance, it's almost the same thing. Your forward cost to goods sold outlook looks to be flat on a year-over-year basis despite what you mentioned on the more favorable beef and dairy outlook. Should you expect more incrementally inefficiencies as new store week's growth inter-quarter or is there some other offsets that you hadn't mentioned yet?

Jeff Uttz

Analyst · Stifel.

It's in the things that I mentioned. The commodity wins that we're having combined with the inefficiencies. And also the fact, Paul, I'm just not convinced that beef is down to stay quite yet and it's volatile still. And it's great that it came down and it surprised me and I told you on the last call we thought it would be flat. Now, I'm saying I expect it to be down on the cost of goods sold line. So, that's really what it is. It's all those factors and combined with the uncertainty of the commodity market at this point. And it's just one of those things, as we get further into the year and if it stays at a reasonable level where it is, then perhaps that guidance will change. But right now, I think it's prudent to leave that as a slight leverage on the cost of goods sold line.

Paul Westra

Analyst · Stifel.

Great. And then maybe another quarter into your higher wage rollout, any positives, negatives or anything unexpected as far as turnovers, productivity, any qualitative changes there?

Randy Garutti

Analyst · Stifel.

Little bit early to say. We only have a few months of data here. I mean generally obviously our workforce is certainly happier. We're able to continue to get the kind of great hospitality that we strive for in our restaurants. But it's too early to comment on any kind of real turnover trends just yet. The team did a great job in the first quarter. Obviously, the high comp and the uptick in sales helped offset the higher costs to keep our percentages relatively flat, which was pretty amazing work on the part of our operators. So, they did a hell of a job and we're continuing to get more effective in the way that we schedule and the way that we think about how to operate a Shake Shack day-to-day. But that said, we do continue to expect 75 bps to 100 bps of pressure on that line versus last year through the rest of the year. That is a significant increase we gave our team and we still think it's going to be an impact on the line.

Paul Westra

Analyst · Stifel.

Great. Last question, going overseas, mentioned the Middle East, obviously understandable. Is there going to potentially be an impact to development? How fast could development change if obviously the economics weren't a little slow down of dynamics there?

Randy Garutti

Analyst · Stifel.

Not really. I mean if you look at our guidance of seven more Shacks -- seven Shacks all year here for that. We've -- the Middle East has got quite a few restaurants there. Our region there is maturing for Shake Shack quite a bit. We have some great opportunity. We just opened in Riyadh and doing really well there as I said in Bahrain and Oman. So, we fully expected that region to mature a little bit. And we're -- the majority of our growth that we're focused on through the rest of this year and the next couple years, is the Japan and South Korea markets that are just getting going for us. So, we're incredibly encouraged. If you had been there the day that we opened our second Shack in Tokyo and seen the excitement and the lines at both the second Shack and the first Shack, it's just continuing to get more exciting for us over there. And we've got our sights set now on where we'll open at the end of the year in South Korea. So, we're excited about the international opportunity. But it's important to note, that the Middle East has slowed a bit. Obviously, it's a dynamic market day-by-day right now, with what's happening with the price of oil.

Paul Westra

Analyst · Stifel.

Great. Thank you.

Operator

Operator

And we'll take our next question from John Glass with Morgan Stanley.

John Glass

Analyst · Morgan Stanley.

Thanks very much. I wanted to ask about the average weekly sales versus the comp. So, average weekly sales growth is 1% and it's been lower than the comp for a number of quarters for the reasons new store developments. But since so many stores aren't in the comp base, maybe you could give a -- and you're bullish on the stores that you're opening this year, average unit volumes, maybe a little color on those sophomore stores and how they have performed and if there's been a change in the performance in those second year stores versus prior years maybe?

Jeff Uttz

Analyst · Morgan Stanley.

Yeah, I think in the last call, the call before this, John, we had mentioned that the 2015 opens exceeded the $2.8 million to $3.2 million range that we had always talked about. I haven't thrown a number out there as to what the AUVs were of those Shacks, but it was above the range of the $2.8 million to $3.2 million because we had some heavy hitters that opened up in 2015. And when you look at those sophomore Shacks combined with the comp base. And then pretty -- nice increase in the 2016 opens from $3.3 million to $3.6 million is really where you're going to be able to close the gap between the average weekly sales and all those three years.

Randy Garutti

Analyst · Morgan Stanley.

And John, we've said for a long time, we all fully expect that that number slowly comes down over time. We've been able to perform in a great way this last 1.5 years on that particular metric of average weekly sales. But as we add even this year that we predicted $3.6 million and in the coming years in the $3 million average, that models down slightly overtime. And we fully expect that and those are great restaurants that can make a lot of money for us. So, it's an important metric for us, but we're well aware of where it's headed.

Jeff Uttz

Analyst · Morgan Stanley.

You've got to remember to, John that if Shacks come in at the $3.5 million or $3.6 million range that is below our AUV at this point, too. It's our AUV for 2015, its $5 million. So, it's a decrease from our AUV is. The story you've been telling for the 1.5 years we expect that to come down and we expect average weekly sales to decline over the [Indiscernible].

John Glass

Analyst · Morgan Stanley.

The question just had to do with the rate of change, right. It grew 1% this quarter and it had been growing 7% or 8% in prior quarters. I understand the comp is a component of that in AWS, but I just wanted to solve for the other piece that's was all. That was helpful. The preopening was higher this quarter; at least in I had modeled. Has preopening changed or are you pulling forward to that preopening number this quarter? Future openings, how do we think a preopening per store, has that changed at all?

Randy Garutti

Analyst · Morgan Stanley.

Yeah. Not really. The dynamics of this quarter that made it high, we had a little bleed over from Q4. If you remember, we opened in Queens on the very last day of the year. So, it will bleed from that. But the most significant one was we had quite a bit of charge preopening to LA. We had -- we did some amazing press events that obviously kicked off the year. We spent a lot of money preopening marketing. We even had some preopening rent, which we almost never do. So, -- and that we really wanted to launch that important market the right way. So, the majority of that uptick really is that. And you should see as we do more Shacks and more clustered -- as we've got it, that will be slightly decreasing per Shack over time.

John Glass

Analyst · Morgan Stanley.

Okay, great. Thank you.

Jeff Uttz

Analyst · Morgan Stanley.

Thank you.

Operator

Operator

[Operator Instructions] We'll go next to Karen Holthouse with Goldman Sachs.

Karen Holthouse

Analyst

Hi. I actually want to follow-up a little bit on a question from earlier about the change in the unit growth guidance. So, looking at the original guidance was to open 24 units between 2015 and -- between 2016 and 2017. And now, that has gone up to at least 32 on a base of 40, so adding eight on a base of 40. And I guess I just would like a little bit more color on how you're ramping the human capital pipeline behind that and what gives you confidence that you're not putting too much stress on the pipeline for general managers, the opening teams, the training teams, just given the percentage increase we're talking about? Thanks.

Randy Garutti

Analyst

Yeah. That is absolutely so much of our focus. And that will be one of the hardest things we ever do at these levels or whatever levels we get to in the future. It's also our sweet spot. It's also the thing we've been doing in our parent company for 30 years and at Shake Shack for the dozen years that we're here. We're really good at creating leaders that train future leaders. And we have more than ever scaled our training systems. We've more than ever -- we've in this recent pay increase; we continue to pay our top trainers even more than they have ever made. And there our entry-level team members are more inspired than ever to grow, make a little more money and be a part of this. We're developing more people from within than we ever had. I think we had something over 400 internal promotions last year in this company. That's an extraordinary number for company our size. So, we are so focused on just growing and growing and growing our people to meet that need. And we've got great people running these Shacks. Come on into any Shack and say hey to our team and I think you will be proud to see what you are doing, which gives us all the confidence to ramp that up to those 32 Shacks in those two years. And if we can do more and we feel like all those things are in place, as we said in the last question, we'll certainly get there. But today, 16 feels like a great number to us.

Karen Holthouse

Analyst

And then one quick follow-up to that. At this point, the field leadership organization, so whoever is sitting right above the General Manager, what percentage of that are internal promotions versus external hires, just roughly?

Randy Garutti

Analyst

The Area Director group, which we have about 10 people now who oversee between four to eight Shacks, they are almost entirely from within. We've got a few examples of people who have come from the outside, but generally, they start as General Managers and grow from within. They are some of the strongest operators you're ever going to meet in this industry. We just had an Area Director meeting here in office last week and that group of people is just doing extraordinary work. They are led by two Regional Directors as well as our Senior VP, Zach Koff, who is doing a hell of a job running operations. Clearly, the results over this last six quarters have shown that kind of incredible operating excellence that these guys are working on. So, we're so proud of that team. And we feel like we've got a great pipeline of people here who will be ready to meet that growth as we view the 16 plus 16. So, we feel really good about that leadership group being in place and developing the people they will need.

Karen Holthouse

Analyst

Great. Thank you.

Jeff Uttz

Analyst

Thank you.

Operator

Operator

And ladies and gentlemen, that is our last question today, and it does conclude our conference call. We appreciate your participation.