Steve Goldman
Analyst · Locust Wood Capital
Let me, I'll address the first 2 and Rich can talk about structure. I'll talk about margin, the easiest. We don't really deviate from our strategy on trying to get the best margin for the conditions in the marketplace. Certainly, a volatile oil price, as we've seen in the last several months, gives us some window to do that. I think the cold in March helped us also in that. It kept customers buying, even though they didn't buy as much in January, February as we would've liked. There was enough cold in our footprint to push customers to still value what we were doing, and extend their winter sort of this year, differently than they may have, if there was a warm March. And that certainly helped us with margins. We were aggressive with a focus knowing that other revenue aspects of the business were under duress. And it's a challenging year, but I think our team of management is pretty seasoned. And we have a good platform to manage our pricing correctly. And I'm happy with the execution in that area. Technology, it's interesting. We've been, some of these projects we've been working on for a bunch of months. They start the discussions, have started in some cases a year ago, in some cases six months ago, and it's just this large convergence of a lot of things that are now really coming together for us. And I'll talk about couple of them, because there are just so many small enhancements that our key group has been able to work on and see some benefit for us as a business. One is, the technology that's new to us, which is a handheld alternative for our service technicians, and that device, it's by a company called Click. And what's nice about that for us is, this software package allows us to do some things for our customers that our previous platform, which we're still on, to a greater degree, doesn't do like track the technician's location and give the information to the customer. So they have real-time feel of what our technician is doing, when they're going to show up, a picture of the tact, basically an introduction before he even get into the home. We have ability to post the transaction, communicate with the customer in a positive follow-up. We think that is really different than what we've been doing in the past. We've begun transitioning of home system to a Voice over Internet technology, which we kind of lagged a little bit on doing that, because of the expense of doing that. But we believe at this point in time, the expense can be offset in -- at least in part by the benefit of being able to reflow calls when needed during high-volume periods, control our phone system better, avoid downtime that we've been having with legacy phone systems. And we're doing the conversion with a company called West. And the technology platform they have allows us to do some other interesting things for users on the phone, some information about customers in the form of -- introductory information letting our customer agent know who's on the call. We can get some screen prompts before the agent's ever on the phone with the customer, so a little more intelligent transaction upfront. We've also begun re-facing our customer tools with a layer of salesforce product, which allows our customer service representatives to consolidate all the information we believe they need to have a more familiar conversation with our customers quicker, more intelligently and more productively with those customers and in a more knowing manner about their accounts, instead of kind of fishing through all the detail when a customer needs something done. So I think our customers will find our adjustments to be more effective, more efficient and more friendly. Those are, to me, three of the favorite things we're doing in the highlights. We have a bunch of things in the way of new reporting mechanisms for us to better understand our operating performance, which will help us peel out expense over time. We also have some new internal measurements and ability to communicate with our customers and we've begun actually creating interactive surveys with our customers for the first time ever. We've gone through, probably about 10,000 of them in the last few months. That's given us greater visibility to what customers are thinking about us, allows us to introduce other products we're selling to them, allows us to follow up in real-time with anything they have a concern about. And the response has been extraordinarily good. And, Rich?