Jill Blanchard
Analyst · Robotti. Please go ahead
Thanks, Jim. For those of who that maybe a little less familiar with our company, I’ll just spend a few minutes going over our strategic plans. There are three key elements to our plans. The first element of our strategic plan is to realign the value that we deliver to our customers. The world of merchandizing involving evolution requires us to be more of a strategic partner with our customers and not just a traditional lender. In the end, this is going to provide us with stronger relationships and a more measurable and predictable revenue stream. The second element calls for us to leverage our existing competencies and footprint to do more business with our current customers and new customers in existing markets. And our third elements calls for us to extend our service offering to capitalize on industry growth areas and enter into new markets. Now, I’d like to get into more detail on each element. The first element, which is the most critical for our success and where we have been spending the majority of our time, is working to change the value that we delivered to our customers and prospective customers. As our industry evolves, it is imperative that we deliver value beyond our base service and be recognized as a strategic partner with our customers better than just a service commodity. By putting the focus on delivering greater value for our customers, not only do we garner more customers and do more business with existing customers but be more profitable and more sustainable. To accomplish this goal, we need to constantly improve our value proposition and make adjustments with how we are going to market. The first step in improving our value proposition is to change our position with our customers and prospects. We need to protect against being a commoditized service chosen mostly based on price and deliver strategic value leveraging our global retail experience, and we need to deliver that value to more senior level contacts with more influence over larger portions of their sales and marketing plans and budgets. We have had many recent examples of this that lead directly to more new business and more profitable business. In one country, one of the concept of retailers taking over merchandizing as new, we have recently met with three of the four largest retailers in this country to provide counsel at the more senior levels of this organization. Instead of waiting for RFPs to come our way, we are proactively consulting at a top of these organizations about the benefits of merchandizing and what we have deemed worth and not worth. And as a result, we have significantly broaden our pipeline of new business in this country. One of the retailers even told us that they were going to completely change their plans based on this session and we are actively in discussions with all of them on our go-forward plans. This is a good example of how we are changing our go-to-market effort and creating new business opportunities for SPAR. In a different part of the world, we are providing counsel to our franchised retailer by connecting them with two other franchised retailers with whom we do work in different countries today on the ins and outs of implementing merchandizing in a franchise world. Hereto, we are consulting at the highest levels of these organizations and this proactive go-to-market initiative helps us to create value-added strategic relationships with our customers, which ultimately translates into stronger customer relationships and more revenue opportunities. One last example is a work session that we’ve recently conducted with one of our top customers between the senior levels from both our organizations. Together we brainstormed ideas about how we could improve merchandizing across more stores. In this meeting, we identified a plan and recently began executing with great success. Not only did we experience a double-digit business gain from this effort but we have also strengthened our long-term relationship with this new client. These are just a few examples of the value that we’re delivering to our customers and the benefits of that value. And these examples give us confidence in our plan. We have recently made investments in the talent necessary to takes these anecdotal examples and apply them across all our top customers. Putting those success stories aside, there are always going to be customers in every industry that will buy solely on price, and for some customers the lowest priced they were. But on the other hand, as is the case in most businesses, one often gets what they paid for. We have recently had a handful of customers come back to us after having chosen the lowest price and been dissatisfied with the service. Our strategy is to deliver a valuable partnership to our clients that tangibly benefits their business with greater efficiencies, productivity and profits. Another key to improving our value proposition is to continue to invest in technology that increases efficiency and productivity. Our SPARtrac retail operations system today provides differentiation for us and increased value to our customers. A recent study by EKN Research shows that even though one of the main issues for shoppers is that retail staff isn’t helpful enough and the main goal for retailers is sales, retailers still spend 70% of their time on non-sales and customer service tasks. Of this, merchandizing is a primary element. SPAR supported by the most advanced retail operations system in the world provides greater efficiencies and increased productivity in conducting front and backend services so that the retailers can concentrate their staff on their number one goal, increased customer service and sales. SPARtrac makes it exponentially more efficient to manage the merchandizing process, because unlike most other systems that manage only a handful of tasks, SPARtrac manages hundreds from [indiscernible] merchandisers to tracking and reporting [indiscernible]. SPARtrac has many other advantages over competitive systems and we continue to develop more such as the image recognition software that we’re currently testing in a real world merchandizing project that we’ll greatly speed up and improve the accuracy of in-store audits. We’re also currently offering a service that combines cloud for store audits with targeted merchandizing based on those audits to increase our value proposition. It’s imperative than we continue to support and develop this part of our business with our industry evolvement of new technologies and as manufacturers and retailers continue to look for more ways to optimize merchandizing efforts in their stores. The second in-store major elements of our strategy are our key growth initiative. As we continue to demonstrate success in becoming strategic partners with our customers, we do plan to invest the internal profits from our success in these new both initiatives. First, we are planning greater investments in client services, marketing and sales talent to expand the amount of business that we’re doing with existing customers and in industry markets. And second, our growth plans called for investment in new services that target key industry growth areas and new market growth areas, which are conjunctional to our existing offerings and footprint. Last, I’d like to look at our outlook for the next several quarters. As I said earlier, our strategic initiative will demonstrate success and I’m confident that they will provide for better consistently in financial performance and long-term profitable growth. Near term, our results are likely to be inconsistent until we can adopt these initiatives across our entire footprint, which is going to take time and investment. We will focus our efforts near term across our top domestic customers and selected international markets that are underperforming as these provide the biggest opportunities for near-term improvement. We are making progress with our strategic plan although it appears that this year will likely be a transitional year for SPAR Group, I’m confident that we have the right plan in place and that we’ll exit this transitional period poised for profitable growth and greater returns for our shareholders. On behalf of the entire team here at SPAR Group, we would like to thank you for being on today’s call. This ends our prepared comments, and we are now available to answer any questions. Thank you. Operator, can you please open up the call for questions.