Scott Thompson
Analyst · KeyBanc Capital Markets. Your line is open.
Thanks. Great, thank you. It's one of my favorite topics. You know, first of all, the TEMPUR-Cloud has been an absolute home run, works perfectly in high density cities, and an outstanding product. The Cocoon by Sealy, we had it for a number of years, and it has just continued to accelerate in the marketplace, and now it's become a significant bed in the box product in the marketplace. I think I'm going to answer your question kind of two ways because you kind of focused on you know, the -- what you call the direct business. But another I mean, we're working very hard with our retailers and during this shutdown, we're able to help them with their e-commerce business. And the traditional retailer, okay, that everybody's been saying, is going to get disrupted and everything. I will tell you that the traditional retailers get outstanding job during the shutdown online and we saw sales increases from the traditional retailer of 4x what they were doing before the pandemic. So a lot of the learnings really happened in the traditional retailers. And I think you'll see the traditional retailers now making the proper investments in people and processes to be more competitive online. And so we're -- we're thrilled with what we see from the traditional retailers from an online standpoint, and we're glad to help them at times in that process. Of course, we continue to work on our ability. I think there the business is going to continue to grow. But I will also say, one of the most interesting things that happened since stores have opened, you would normally expect as the stores open for the online business to kind of do a little bit of give back, as customers are in store. And, you know, to-date, what we're seeing both in our direct business and maybe even more importantly, in our retailers business, our third-party retailer business is, the online business is not coming down. It's holding as they open stores. And that was a little bit surprising and but it's a -- it's an outstanding trend for the industry and proof to my earlier comment that this pandemic has forced the traditional retailers to get in the game. And they have been very surprised both on the volume, the profitability, and their ability to do business online if they were forced to.