Yes. Well, the first part of that is getting in front of more people and having successful first meetings. And the Uniform side of our business, one of the exciting thing is that they have BAMKO as a resource. And BAMKO really is, as you know, was this branded merchandise but is almost very, very similarly run as an advertising agency, marketing agency. And so they've become somewhat of a marketing agency. And a matter of fact, we're going to be reorganizing some jobs over the next few months to take advantage of all the marketing capabilities we have, where we have graphic artists and we have marketing and digital capabilities kind of broken up throughout all the different companies. We're going to bring them together under a shared service but more of an agency approach. But there aren't very many uniform companies that have that kind of agency capability internally. And so the idea is to get in front of a customer and they're helping us be better at that. But also, once we're in front of a customer, to be more relevant and to provide materials and differentiation that sets us apart from everybody else who's getting in front of that potential customer. And then, of course, from a design standpoint, we feel now with what we're doing with Hanoi, from a product development standpoint and using all the tools of the company from a design standpoint, we have used even CID people to help us, who are basically been designing scrubs for the last 10 years, seven years, whatever. They've been helping us on other parts of our business as well. And I think there's going to be more and more of that which is only going to add to our success. And then there are a lot of other strategies some which I can't talk about. But rest assured that we're never sitting back saying, “Let's do next year what we did last year.” We're always looking for new ways to approach things and I think we have done that. I mean certainly, we're doing what everybody else is doing on the SEO and digital side to try to drive customers to us. But we know who the customer base is particularly on the HPI side. I mean, it's not - I wish I could tell you it's 10,000 potential customers, but it's not. It's less than 1,000 that we want to do business with, that we feel would be the right customers for us. So we pretty much know what every one of those customers is doing and with whom and when their contracts are up and what we need to do to get in front of them. Did that answer your question, Kevin?