Michael Benstock
Management
Besides being a really great group of people and great management, great middle management, great staff at all levels, what we're finding is with our -- with -- I'll take it in pieces. Our laundry customers, Fashion Seal Healthcare laundry customers, are very excited about the possibility of being able to put CID products through their laundries once we have laundry-friendly products available. CID did not have laundry-friendly products. Really, neither has their competition had laundry-friendly products that are fashionable as CID's products are. So that's one certain opportunity that we're feeling great about. The laundries also, besides acting as launderers and renters of uniforms, also, many of them have direct sales forces. They go out into the marketplace and call on doctor's clinics and so on. And they're looking forward to the offerings that CID has in order to offer even the non-laundry-friendly products to their customer base. That's one side of it. The other side of it is that even Fashion Seal Healthcare customers, some of them are already tapping into CID's design capabilities, which are very fashion-forward in presenting products to Fashion Seal Healthcare customers outside the laundries. And that's an exciting opportunity. I believe that over time, more integration and more collaboration between their design teams and our design teams will make us a much fresher organization from a design standpoint. Now look to the other side, on CID. CID was a very successful company when we bought them. I mean, they built in seven years a brand from $0 to $65 million, fastest-growing brands, brand builder in your business, highly recognizable, well thought out, low price points, not only their own brands but the ones they licensed, Vera Bradley and Carhartt. And what we're finding is that you couple their skill on the design product development sales of marketing acumen, account management, customer service, all the customer-facing things that they've done so well with our capabilities on the operational side, where they need help. And one thing people say about us is we know how to create operational efficiencies. And so we're supporting them with IT going forward. We will support them with distribution going forward. And it all isn't going to happen in a day, but it will happen over the next year to 18 months as we speed up integration efforts. They will be integrated onto our SAP and our Uniform platform over the next, let's call it, 18 months. We're hoping that's the schedule. It's not finalized yet, but that will bring them many advantages that they don't currently have. So you look at what we can do for them in distribution, in IT, from an accounting standpoint, from a collections standpoint, from all the things that we do, from a backlog standpoint, a shared services standpoint so well, should help them become a more operationally efficient organization and ultimately, give even better service to their customers than they are currently giving.