Executives
Management
Ed Christian - Chief Executive Officer Sam Bush - Chief Financial Officer
Saga Communications, Inc. (SGA)
Q2 2014 Earnings Call· Wed, Aug 13, 2014
$11.03
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1 Week
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1 Month
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vs S&P
+0.75%
Executives
Management
Ed Christian - Chief Executive Officer Sam Bush - Chief Financial Officer
Operator
Operator
Ladies and gentlemen, thank you for standing by. Welcome to the second quarter 2014 results conference call. At this time, all participants are in a listen-only mode. (Operator Instructions) As a reminder this conference is being recorded. I would now like to turn the conference over to your host, President and CEO, Mr. Ed Christian. Please go ahead.
Ed Christian
Management
Hello, I'm your host. Does that always sound pretty good, doesn't it Samuel?
Sam Bush
Management
You are the host.
Ed Christian
Management
Am I the host? Well, see you about there after we do our results. Anyway, thank you all for joining us. And as usual with the intro and the information, here is Sam Bush.
Sam Bush
Management
Good afternoon. This call will contain forward-looking statements about our future performance and results of operations that involve risks and uncertainties that are described in the Risk Factors section of our most recent Form 10-K. This call will also contain a discussion of certain non-GAAP financial measures. Reconciliation for all the non-GAAP financial measures to the most directly comparable GAAP measure are attached in the selected financial data table. During the quarter, net revenues were flat remaining at 33.8 million. Station operating expenses were also flat remaining at 23.5 million. Free cash flow for the quarter was 5.9 million, compared to 6.2 million for the same period last year. The biggest part of the difference is that we spent a 167,000 more on CapEx during the second quarter this year. We still anticipate free cash flow for the year to be between 20 million and 22 million. National accounted for approximately 11.8% of gross revenue for the quarter, compared to 13.1% for the same period last year. Gross political revenue for the quarter was 257,000 compared to a 172,000 for the same period last year. Of that, radio was 227,000 this quarter versus 88,000 last year, television was 30,000 compared to 84,000. Currently, we expect our station operating expenses to increase 2% to 3% over the remainder of the year. Keep in mind this could fluctuate a bit as you’ve seen so far this year. Healthcare costs primarily caused the 3.9% increase in station operating expenses in the first quarter as well as the small increase in healthcare costs allowed the second quarter expenses to be flat. Subsequent to the end of the quarter, we paid our first quarterly cash dividend of $0.20 per share. The dividend was paid on July 25th and was in the amount of 1.1 million.…
Ed Christian
Management
For thousands of years, the word flat was just fine, okay, because the world was flat.
Sam Bush
Management
It was flat.
Ed Christian
Management
That all changed. So we announced that we are flat. That's not really acceptable, but understandable. And I noticed on listening to a lot of your calls and reading all of the write-ups and reviews of the other calls in our sector that a lot of words came out. We've heard some new ones. Sam just told me about one the other day, lumpy, that we learned, which is a good word to describe what's going on. Choppy is another one. Uneven is another one. Soft or easy word, erratic. And I decided we had to come up with something different, because we can't be like the other ones. Lumpy was really good but so I came up with corrugated. Okay?
Sam Bush
Management
Okay, I have to ask about corrugated.
Ed Christian
Management
Well, you know, you have seen those corrugated roofs or kind of like that.
Sam Bush
Management
Yes.
Ed Christian
Management
When that kind of describes, they were...
Sam Bush
Management
Up and down, up and down.
Ed Christian
Management
Up and down, I agree.
Sam Bush
Management
I agree.
Ed Christian
Management
So if we're quoted it all, it should be, Ed Christian says that everything was corrugated for the first six months. Now, I have my word for the day. People usually ask about product categories first and I think it's kind of interesting to look at that. So let's take a moment and go through some highlights on worldwide, Samuel. Automotive was up very nicely actually. For the company it was up $0.25 million, up 6%. Home improvement was up 4.5%. Professional services up 5%. But the downs, interestingly for -- like entertainment down 2.5%. And the ones that really hurt were restaurants, that was a small number, but it's still a meaningful number. Restaurant business was off 10%, roughly 10%, about 9.6%. Retail, another tough one for us, was down 17% and that's the one that really kind of hurt us on that some of the others that are up financial, insurance services up 5%, automotive and other, which is aftermarket, other things, was up 12%. Again, the one that troubled me was the retail, because that's our bread and butter around that. But that's where we stood in terms of the ups and downs. One of the other questions that usually comes up in the call is, so tell me how are your markets doing? And I think I can mention to you that, that was up, there is some flat, use that word again. But our markets are doing corrugated, how's that, see how I’m going to put that word in.
Sam Bush
Management
Very good. I would agree.
Ed Christian
Management
Mostly up, some flat, some down. The up markets, our leading markets would be like Asheville, Columbus, Milwaukee. Problems, we have a couple. Norfolk which was up 4% per year, but has had some trouble months. I'm not worried about that. It's, I think, an aberrant situation. We have a gifted management with Wayne Leland and Carol Commander down there that I know will fix that, and they're working pretty hard and have just came up with some really good sales plans and other activities, which is to add substantial revenue to the station, using the power of the stations but not in a traditional way. So I'm really pleased with that. Another market Yankton, one of our farmer markets flat. The reason for that is that corn farmers face a cash crunch. The price swap means many growers won't cover costs, for the first time since 2006. And when you're in those top ag areas like we are with the Minnesota Farm Radio Network, Michigan Farm Radio Network and three agro business radio stations that are dependent upon corn and soys and the wet weather this winter and everything else like that has made it just a bumper crop and the supply and demand. So agriculture is something that touches on us and that's something that -- we can't fix the weather. If we could, we would be in good shape on that, now just a measured rainfall for everything, but that's something we look at. Another one that has been a trouble for us, some time for us is Portland. We have a great new management team in place there with Bob Adams, who is doing a great job with that and we really feel that what he is doing up there with the people he is bringing…
Sam Bush
Management
Yes, we had a few, what I'd call, very macro questions but then one more specific relative to our expectations for political this year given it has started off slow. And the question is really where do we expect political to end up the year. And I guess I will start up by pointing out, Ed, in 2010, which is closer to the nature of the elections that are being held this year, we did slightly over $4 million of political revenue as compared to 2012 when we did $6.7 million. I would say political has started off slow. I would think that we have a good shot at getting to the numbers that we posted in 2010 or roughly the $4 million range. You never know though because things heat up and all it takes is once in a month.
Ed Christian
Management
We’ve got some hot ratios
Sam Bush
Management
We got some hot ratios.
Ed Christian
Management
With Arkansas and Virginia and...
Sam Bush
Management
Governor's race in Texas.
Ed Christian
Management
Yes. In Missouri. I mean they were things that bode well for us. I think when the question is asked how is political doing? It really is location dependent.
Sam Bush
Management
Yes.
Ed Christian
Management
And there can be, as we found out the last time in Texas, where there was little political dollars for TV, as there wasn't anything remarkably significant down there. We happen to be in a good situation this time.
Sam Bush
Management
The next question, wondering if you had any thoughts on the talk of programmatic buying? And what it could mean for radio in the future?
Ed Christian
Management
Remember the Star Trek with the Borg Collective, okay, where it was one thought and one mind control coming in and everybody much relaxed after that. I remember years ago a friend of mine, a broadcaster saying -- he said, he called his rep fax because that's how he ever heard from him was through the fax machine. And then there were people who passed it and really discussed the fact that programming buying, and by that what we're talking about I believe, I mean the question is, if we just taken feed, the raw data into the computers and we have it online with the radio stations could then the transaction be matched through that way. And I believe, yes, I think there has been a lot of movement in that direction to trying to find a way to do it. In the past several companies who have brought that up have been more involved in buying remnant inventory, and saying come online, we'll offer you on a daily basis what we would pay today for remnant inventories. That's gone nowhere. I would hate to see that because that would take out the last part of the expression remnant of stability in the transactional process, because at least now you have the chance to negotiate to a point and discuss back and forward. But if it's strictly numbers in and numbers out, and here is where you stand and here is where it is, it removes the emotion, the passion, and it makes the provider of the information, the arbiter as to your success or failure. I hope it doesn't come to that, but with technology one never know, which is always a hot new technology where a country that believes that there is always a next new best thing coming up, and this is the new hot company, this is the new hot area. We certainly saw this with the internet and though that hasn't, in my opinion, lived up to the game changer that everybody thought about. And so I was saying about this earlier today, the only thing that I could really come up, I would say that has really made a market difference in new technology, has been iTunes, because it absolutely changed recording industry. When the iTunes came in, the entire idea of distribution of CDs, it just dissipated. And that's -- we haven't seen that, that's the only the [indiscernible] can think up where there has been such a huge change in it. But could it happen? Sure. Will it happen? I hope not in my time in this industry or on my watch.
Sam Bush
Management
Another question for you. On his call, Radio One's Alfred Liggins said he's pretty convinced share shift out of radio is one of the reasons business is a bit tough, bit tougher than expected this year. Do you agree and is it all going to digital?
Ed Christian
Management
No, I don't agree. I really don't. I think it -- I got to appreciate Alfred's position in looking at that, and it's a nice way to say that it's somebody else who’s caused the problem. It's the old thing that he made me hit her type of thing that you might have. No, I think that, and there was a -- I just saw in one of the cable channels they were interviewing somebody else from broadcasting on their earnings. And the reporter showed a chart showing that radio share of audience would be going down 2 percentage points over the next number of years and the digital would go skyrocket. There's a whole -- and I guess I'm going to get kind of wound up on a question here. There's a whole different world out there on what advertising and marketing is on the Internet. And we recently saw a video and if anybody would like to see the link on it, with Bob Hoffman and to the point that I just thought his video was so spot on, it was a YouTube video of him speaking at a conference in the UK and Bob Hoffman is -- I think he still is in the advertising as a CEO or he has been and media creative person. And I've never seen anything so spot on and it's like, even the questions afterwards, where he said that, rental agencies wake up and realize a 25-54 is no longer the fashionable demographic, that when we're dealing with a country that's in media and age has passed a cutoff point in some respects, and the buying power is in the 35 to 64. But he made some very significant points about let's not confuse social media with social media marketing. And…
Sam Bush
Management
Okay. One final question for you, Ed. It seems like M&A was your biggest free cash flow priority from the last call, do you have anything in the pipeline?
Ed Christian
Management
Well, we did. Again, two things, when [Sandos Marcus] who got the email from the seller saying, I changed my mind and I'm not ready to sell yet and I am still too [indiscernible] efficient. We do certainly don't force people into sales. And, the other one, the response we got after going down the road for someone who's -- somebody who I dearly owe, love and show respect. He said here is my price, it's my bottom number. And I don't know if you'll take it or not, if you don't I understand because I'm not a very good seller. And so, the two deals that we had probably had teed-up kind of vaporized. That doesn't mean that we're not watching on a daily basis for activity for Saga.
Sam Bush
Management
Very good. I think we're good great. I think that wraps up the call.
Operator
Operator
Okay. Ladies and gentlemen, that does conclude your conference for today. Thank you for your participation and for using AT&T Executive TeleConference. You may now disconnect.