Earnings Labs

Sprouts Farmers Market, Inc. (SFM)

Q4 2023 Earnings Call· Thu, Feb 22, 2024

$70.56

-1.48%

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Transcript

Operator

Operator

Good day, and thank you for standing-by and welcome to the Sprouts Farmers Market Fourth Quarter 2023 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today Susannah Livingston, Vice-President, Investor Relations and Treasurer. You may begin.

Susannah Livingston

Analyst

Thank you and good afternoon, everyone. We are pleased you are joining Sprouts on our fourth-quarter and full-year 2023 Earnings Call. Jack Sinclair, Chief Executive Officer; and Curtis Valentine, Chief Financial Officer are with me today. The earnings release announcing our fourth-quarter and full-year 2023 results, the webcast of this call and financial slides can be accessed through the Investor Relations section of our website at investors@sprouts.com. During this call, management may make certain forward-looking statements, including statements regarding our expectations for 2024 and beyond. These statements involve several risks and uncertainties that could cause results to differ materially from those described in the forward-looking statements. For more information, please refer to the risk factors discussed in our SEC filings and the commentary on forward-looking statements at the end of our earnings release. Our remarks today include references to non-GAAP measures. Please see the tables in our earnings release to reconcile our non-GAAP measures to the comparable GAAP figures. With that, let me hand it over to Jack.

Jack Sinclair

Analyst

Thanks, Susannah, and good afternoon. As we review our year-end accomplishments, I'm once again pleased with our performance and encouraged about our future. We grew sales 7% for the year while maintaining our stable margin with a slight expansion in 2023. Moreover, our adjusted diluted earnings per share rose 19%, demonstrating attractive profit growth. Our strategic approach and specialty positioning allow us to focus on a highly profitable slice of the $1.6 trillion food-at-home space instead of competing with everyone for every customer. And we believe these results clearly indicate that this strategic shift is resonating with our target customers. We are becoming a leading specialty food retailer. We continue to focus on our target customers striving to deliver more of what they want, a broader assortment of differentiated, healthy, fresh, high-quality products that are hard to find anywhere else. Approximately 15% of our assortment was new, including 400 new Sprouts brand products. We ended the year with the company's best customer service scores by focusing on the customer experience through better service and improving our in-stocks. As part of expanding access to our differentiated assortment, we opened 13 new stores in our new smaller prototype, and we experienced good momentum, especially so in Florida. We created capacity in the supply chain to support our long-term growth by establishing a new distribution center in Southern California, expanding our Texas DC and adding ripening rooms to improve product quality. None of this will be possible without our amazing team. In 2023, we continued fostering a workplace culture that we believe will maintain a sustainable and profitable business for years to come. We enhanced our development programs for team members so that everyone can grow a great career at Sprouts. We created approximately 3,000 new jobs and promoted 20% of our 32,000 team members in 2023. I'm also pleased to announce another internal promotion to our executive leadership team. Duston Hamilton has replaced Dan Sanders as our Chief Stores Officer. Dustin had been serving as our Regional VP of California, delivering great results and building a teams steeped in our values. Dan has decided to retire in March after eight years at Sprouts and many more years in the industry. I want to thank Dan for his lasting impact on Sprouts. In summary, our achievements in 2023 have positioned us well for the future, and we will continue working to unlock Sprouts' full potential. I'll talk more about our journey in 2024 in a few moments. For now I'll hand it over to Curtis to review our 2023 financial performance in the fourth quarter, the full year and our 2024 outlook. Curtis?

Curtis Valentine

Analyst

Thanks, Jack, and good afternoon, everyone. For the fourth quarter, total sales were $1.7 billion, up $122 million or 8% from the same period last year. This increase was driven by comparable store sales growth of 3.3% and the addition of new stores. Traffic was positive both in store and online throughout the quarter. As expected, average unit retails and units per basket continued to stabilize sequentially. Our e-commerce sales grew approximately 17%, representing 12.4% of our total sales for the quarter. During the quarter, we also launched our partnership with Uber Eats to acquire new customers and expand their access to Sprouts. Along with Instacart and DoorDash, we now have three e-commerce partnerships performing well highlighting the appeal of our differentiated assortment. We continue to see strong performance in categories with the most differentiation, including grocery, dairy, frozen and meat. Sprouts has experienced exceptional growth in attribute-driven categories within these departments such as grass-fed beef and no antibiotic-ever proteins. These categories have gained popularity due to their superior quality and health benefits, making them a top choice for our customers who prioritize healthy eating. This was true during the holidays with strong growth from the return of Sprouts brand seasonal favorites and our convenient attribute-based holiday meal bundles. Sprouts brand made up 21% of our total sales in the fourth quarter as our unique products continue to appeal to our target customers. Our fourth quarter gross margin was 36.5%, an increase of nearly 20 basis points from the same period last year. Favorable merchandise margins were partially offset by the expected pressure from our new and recently expanded distribution centers. SG&A for the quarter totaled $513 million, an increase of $41 million or approximately 25 basis points of deleverage from the same period of the prior year. We continue…

Jack Sinclair

Analyst

Thanks, Curtis. Our initiatives for 2024 will continue to strengthen our foundation while setting the table for sustainable long-term growth. This year, we plan to drive even more innovation in Sprouts brand and across the store, win more loyalty from our target customers, strengthen and improve our advantaged supply chain, develop a best-in-class team across the business and build exceptional stores. Our intent is to become a leading provider in attribute, health-driven categories, such as organic, vegan, grass-fed and Keto, prioritizing winning and gaining market share in these differentiated categories. To achieve this, our foraging team is searching far and wide for new health trends and working with niche vendors to find differentiated products such as low caffeine annuity, Popadelics, a snackable mushroom chip and matcha bubble tea drops. Looking ahead, we will continue launching new Sprouts brand products, expand our seasonal in and out programs, leverage our innovation centers in store and engaging more sampling to drive trial and basket. This focuses on our Sprouts brand, continuing to deliver growth ahead of company performance and provide customers with products they value and trust. In 2024, we have an opportunity to gain new health enthusiasts and increase our share of wallet among existing customers. We'll continue to prioritize store execution to provide great in-store experience and exceptional customer service while maintaining an omnichannel approach to meet customers wherever they are. I'm particularly excited about our plans to introduce the first iteration of our new loyalty program this summer. We see a big opportunity to grow share of wallet with our target customers by getting them to visit more often and add additional items to their basket. The program is designed to grow our identifiable customer base and gather valuable data on their preferences, enabling us to personalize the experience to…

Operator

Operator

[Operator Instructions] One moment for our first question. And our first question comes from John Heinbockel from Guggenheim Partners. Your line is now open.

John Heinbockel

Analyst

So Jack, I wanted to start with, you're adding assortment at the same time, right, you're cutting square footage. So maybe talk about the foraging process and the planogramming process and sort of managing that in terms of taking out items that are not moving? And is there any -- I don't think you're going to more vertical with your space. So is it kind of one in, one out or how are you dealing with that?

Jack Sinclair

Analyst

Yeah. It's a great question. It's right to the heart of how we think about our business. When we reduce the square footage from 32,000 down to 23,000, we were very focused on losing not selling space, but actually cutting back on noncustomer-facing space, which allowed us to retain the SKU count that we had, apart from our vitamins and harbor department, which we took a few out in that department. Going forward with the foraging team, we introduced an innovation center in our stores, which is allowing us to move really fast with items that the foraging team are finding. And we put it into the stores into the innovation center. So that's extra skews to what we would have had without the innovation center. What that then does gives us a couple of months to see whether the products sell, how the customers react to that section. I've been delighted the way the customers have interfaced with that. It's creating this treasure hunt of new items coming into the store, customers looking at the items checking and really being curating their own assortment from that and the discernment of our customers in that space is something that I think we're -- what we're doing there is appealing to us. So in terms of the planograms, as those sales happen or don't happen on the innovation center, the ones that are selling really well automatically flow into the original planograms, other products fall by the wayside. But effectively, we're kind of -- we've got a little bit of an increased SKU count because of the innovation center. As they get put in and come out the overall number, there are products coming out so that we can fit them into the planogram within the base fixture. But that's so that's kind of part of how we've been operating this. And our business is all about broad assortment. It's really important that we don't compromise that assortment going forward. And so we're always kind of trying to get more into the stores, to be honest with you rather than less.

John Heinbockel

Analyst

All right. Maybe...

Jack Sinclair

Analyst

Hope that answers your question, John.

John Heinbockel

Analyst

Yeah. No, that was great. And one quick one on the loyalty program. So the $15 million, I assume that's an operating -- an OpEx item as opposed to capital. Is there a cost beyond '24 that kind of correlates to the $15 million? And then I assume for the business case, you thought about what the top line uplift would be? You're probably not going to tell us, but I don't know if you can size it to get you comfortable with the ROI?

Jack Sinclair

Analyst

So the way we -- the $15 million isn't all about loyalty. There's some other things within that. But all of that is about investing in the business for the future, some infrastructure issues, some fundamental issues in investment in IT and the loyalty program that we're working on. We're very excited about it. The benefits for that will flow through in 2025. We clearly do have the numbers around the benefits of that. And as you see, we're probably not going to share that with you today.

Curtis Valentine

Analyst

And John, it is all -- the $15 million is OpEx. And as a rule for the go-forward, yeah, we'll manage it and plan into it as we go forward.

John Heinbockel

Analyst

Okay. Thank you.

Jack Sinclair

Analyst

Thanks, John.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Mark Carden from UBS. Your line is now open.

Mark Carden

Analyst

Good afternoon, and thanks so much for taking my questions. So to start, you guys have now outgrown the broader census category for several consecutive quarters. At this stage, are you still seeing much pressure from mainstream players adding to the natural organic offerings? Has that largely played out at this point? And then what else jumps out of you with respect to your ability to really buck the trend and grow sales faster than the overall channel?

Jack Sinclair

Analyst

Well, I think we've talked a lot about this over the last few quarters, Mark, is that we don't -- we try to have such a differentiated assortment that what the other guys are doing -- kind of we watch with interest. But what we found is that our niche, if you like, is something that we can really manage and be comfortable that we're leading the way in that niche, as I said in our remarks earlier. What's happening with the other guys is, yes, they are bringing the odd keto thing and they are bringing the odd item in. But they can't for the target customers that we have, they simply can't have the breadth of assortment to allow them to kind of be relevant to that customer. And it's such a small proportion of the overall total. It doesn't give the -- there's no real benefit for the conventional guys to chase after this too hard because it would mean compromising some of their planograms and compromising what they're able to do. And that's how we've observed this over the course of the last few quarters, that it's not something that we're seeing. It's certainly been a dialogue and we watch it, but it's not something that we're seeing as compromising our ability to be very relevant with our assortment to our target customers.

Mark Carden

Analyst

Got it. That makes sense. And then as a quick follow-up, how did your comp trend from month to month? And what have you seen in 1Q to date?

Curtis Valentine

Analyst

Yeah. Comp trends through the fourth quarter is pretty stable, Mark. It's been a good solid performance, no major ups and downs, and we're pleased with the business and where it's running. We're not going to talk about the intra-quarter here, but it's certainly baked into our guidance.

Mark Carden

Analyst

Great. Thanks so much. Good luck, guys.

Jack Sinclair

Analyst

Thanks, Mark.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Edward Kelly from Wells Fargo. Your line is now open.

Unidentified Participant

Analyst

Hey, guys. It's Anthony on for Ed. Thanks for taking our questions. So just taking a step back on the comp guidance, you guided to 2.5% growth at the midpoint this year, which looks like -- it's actually about in line with where you started guidance last year despite a less constructive inflation outlook. I know there's an idiosyncratic angle here and you likely see some elasticity benefit. But can you just talk a little bit more about what's giving you confidence there as we think about the underlying drivers?

Curtis Valentine

Analyst

Yeah. We were just watching. The business has been pretty solid for us, pretty steady. And so we're doing a nice job driving traffic, and you can expect that to continue. We're seeing the units in the AUR stabilize sequentially as we expected. And certainly, as you pointed out, the elasticity. We're seeing the units come back and stabilize as the AUR comes down -- well, the rate comes down from disinflation. So we're pretty pleased with where the business is running and expect that we can continue that forward. From a two year stack perspective, it's pretty steady to where we've been running the last couple of quarters.

Unidentified Participant

Analyst

Okay. That's helpful. And then just on the private brand growth. I know that's been a strength for you guys these last few quarters and beyond really. But can you just give us your updated thoughts on where that can ultimately go? And as you think about new product launches or additional SKUs in the pipeline, just how to think about growth in that category in '24?

Jack Sinclair

Analyst

Yeah. Well, we're really pleased the way the Sprouts brand has been evolving and developing over the last few quarters. The focus is very much about playing to the attribute, the attributes that focus on our target customers. I've been pleased with how the seasonal programs come together, which has been a significant evolution and development for our Sprouts brand business. I've been pleased with the redesign that the team have put in place, which I think is working well for us, and we see pretty significant growth when we redesign items and make them look the way our modern Sprouts brand looks like. So I'm comfortable with that. So -- and then the focus in terms of what will happen with our Sprouts brand going forward, we see -- we'll see it grow. We'll continue to launch products. The focus of our business isn't about the percentage of sales that is Sprouts brand. The focus of our business is, whether it be branded items or Sprouts branded items, how do we ensure that we're differentiated? So the products we're bringing to the marketplace, what I've been really pleased about on the Sprouts brand is, I think it's becoming -- if the right word is decommoditized. We're becoming less commodity-focused on the items we sell. So the everything that we're selling is differentiated. And that's the focus of the team and they're doing a terrific job.

Unidentified Participant

Analyst

Thanks guys.

Jack Sinclair

Analyst

Thanks.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Leah Jordan from Goldman Sachs. Your line is now open.

Leah Jordan

Analyst

Thank you. Good afternoon. I first wanted to ask about gross margin. See, if you could provide more detail on the drivers to the merch margin expansion that you saw in the fourth quarter. And then you also mentioned that gross margin should be up in '24. Just any color on the magnitude we should expect there or any detail on puts and takes that you're thinking about. Thank you.

Curtis Valentine

Analyst

Hi, Leah. It's Curtis. For Q4, yes, the difference there, we had a shrink, it was a little bit challenged in Q3. And again, ours is a little different. It's more about the fresh than it is the broader retail trends you're seeing around fresh, but had some challenges in the third quarter as we spoke about last time, and the team has done a nice job bringing that back in line. And so that was really the difference from Q3 to Q4. Outside of that, we're still experiencing the pressure from the expanded DCs and the merch teams are doing a nice job managing the product margins. As we look ahead to 2024, expecting those things to continue as well, I think from how much will it expand in '24, I think we're probably looking at about 20, 25 basis points of the gross margin expansion for 2024.

Leah Jordan

Analyst

Okay. Great. Thank you. And then for my follow-up, I just wanted to ask about labor. You had mentioned you're still seeing pressure there. Just any update on what you're seeing in the labor market overall? Maybe some color on California specifically would be helpful. And what are ways you're thinking through mitigating that cost pressure as you move throughout the year?

Jack Sinclair

Analyst

I'll let Curtis go through some numbers in a second, Leah. But in terms of how we think it's such an important group of people is obvious in terms of our team members, and we've been working hard as we identified in our remarks. That, when we changed the bonus program, which has given people significant opportunities to earn more than they would have done otherwise, and we're encouraged by the reaction to that. As I said, when you get less -- when you don't have as much rotation than the team member workforce. It actually saves us a lot of money and builds up customer service as well. So part of it is how do we retain people more effectively. Part of it is how we do the bonus program. And with specifics to California, with which clearly something we're watching. Most -- all of our people, we're north of the $20 thing that is so prevalent in the conversations around California. So we're in good shape there. We're getting strong applications, more the applications for jobs in our company is a kind of all-time high and the quality of the applications we're getting is we're very encouraged by as well. So we think we're in good shape with that. Having said that, there's some numbers associated with what's happened, which I'll get at Curtis to.

Curtis Valentine

Analyst

Yes. So we're certainly carrying some additional cost into the year as it relates to the year-over-year, and we'll expect that to continue. So we're planning into just slightly less mid-single digits on the lower end of mid-single digits for our year-over-year growth in wages. As it relates to kind of how do we mitigate? Well, we're constantly looking really under every rock as it relates to SG&A and looking for ways to be more efficient. The team works really hard at it, and we'll continue to work hard at it and look for offsets in our business.

Leah Jordan

Analyst

Great. Thank you.

Jack Sinclair

Analyst

Thank you.

Operator

Operator

And one moment for our next question. And our next question comes from Rupesh Parikh from Oppenheimer and Company.

Rupesh Parikh

Analyst

Good afternoon, and thanks for taking my questions. Also, congrats on a nice quarter. So just going back to your new store commentary, it sounds like BARDA stores are doing really well. But as you look at your collective class of new store openings, just curious how they're performing? Any surprises thus far? And then are they meeting your expectations from a ramp perspective?

Curtis Valentine

Analyst

Yes. Rakesh, thanks. Yes, they're right in line with how we're expecting to perform. So the new stores, we're pleased with them. We've talked about it a little over the last few quarters, no major deviations from the trends we're seeing there. We're starting a little lower, particularly in the places we have lower awareness and we're ramping faster. That's really been the story in Florida. We're seeing really strong comps in Florida. Overall, they're performing as expected, and we're seeing good results across the country.

Rupesh Parikh

Analyst

Great. And then my follow-up question. And again, I'm not looking for explicit guidance for 2025. But as you look at the business, I know your longer-term algorithm is for low double-digit earnings growth. Clearly, you have a headwind related to the loyalty program this year. But is this business now in the position to get closer to lower double-digit earnings growth in the coming years?

Curtis Valentine

Analyst

Well, certainly, we talked a lot in the script about sustainable long-term growth. And so that's our goal is through 2024. We need to make some investments to keep the forward progress we've got moving and to set us up for that in the long term. Certainly not guiding into 2024 here yet, as you mentioned, but we're moving in that direction, and those investments are an important piece of that.

Jack Sinclair

Analyst

Yeah. It's early to give guidance for 2025, Rupesh. But having said that, we're very confident about our future and the investments we're making this year will certainly help us in 2025.

Rupesh Parikh

Analyst

Great. Thank you.

Curtis Valentine

Analyst

Thanks.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Ken Goldman from JPMorgan. Your line is now open.

Ken Goldman

Analyst

Hi. Thank you. I didn't quite understand your response to the question about the $15 million in OpEx that you're spending this year? And how you think about that from an ongoing perspective. Could you just kind of repeat your answer or clarify it? I just didn't know if that was something that continues after 2024. And maybe I just misunderstood.

Curtis Valentine

Analyst

No, I'll clarify, Ken. I think yes, $15 million in OpEx here in 2024, and that's really to get the loyalty program going along with some technology foundational investments. So not expecting that level of investment to continue going forward.

Ken Goldman

Analyst

So just to build on -- again, this is going to be a question you can't necessarily answer, but I'm just curious if we're wrong here. Just to build on the prior question there. You have less than $15 million in terms of the investment for the loyalty card in '25. Wage inflation, you've talked about getting less -- becoming less of a headwind, who knows where it is next year, but it's trending in that way. You'll have the benefits from the loyalty card. It just feels like you're setting up for an acceleration. And maybe you have better comps as well because you have these new stores that are accelerating this year, maybe at a lower base, that will help you with your comps next year. What are we missing in terms of -- there's a lot of tailwinds maybe as we think about '25. Is we wrong to think about that as kind of an accelerant year for you, even though it's way too early to really be specific.

Jack Sinclair

Analyst

I think you said it with your last remarks there. I think it is a little bit early for us to get very buoyant about it. But we certainly believe that understanding our customers more and navigating our way through trying to drive a larger share of wallet of our target customers will provide growth for us in the future. And that's certainly why we're investing this money this year with the premise that it's going to come in terms of top line in 2025 and beyond. And it's part of an ongoing process of how do we understand our customers better. If we're going to be a really great specialty grocer, we've got to understand that customer even better than we do at the moment. And that's the key work behind it. And we'll learn a lot this year from the work that we're putting in, in terms of what it will be able to do. And as we get towards the end of 2024, I think we'll be more able to have a conversation about what it's actually going to mean for us in '25 and '26.

Ken Goldman

Analyst

Thank you.

Jack Sinclair

Analyst

Thanks.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Scott Mushkin from R5 Capital. Your line is now open.

Scott Mushkin

Analyst

Hey, guys. Thanks for taking my question. And it's kind of along the same lines of what Ken and Rupesh were talking about. Kind of looking out at the kind of medium- and longer-term algorithm on growth here, especially with the new store builds, it's hard for me to kind of understand how you wouldn't normalize the comp at least 4%. And if the base stores are growing decently and with all the new stores coming in and just trying to like talk me out of that, like why wouldn't that be the case?

Curtis Valentine

Analyst

Well, I don't -- Scott, I don't think we'll talk you out of that. I mean, certainly, we aspire to drive that type of comp as we look ahead. Again, a long ways off from 2025 and '26 some pressure on the consumer at the moment, and we've got to execute. We've got to deliver on the things that we're putting in and what we're investing in and do a good job here in 2024. But we're certainly angling to drive a sustainable comp for 2025 and beyond.

Scott Mushkin

Analyst

And you guys said you're happy with your new stores. I assume there's a maturation process going there and you're seeing that come through. But if you take a step back and now that you're getting a lot of the smaller box formats in the ground, like what's working better than maybe you thought? And maybe what's a little worse? And what are you going to tweak?

Jack Sinclair

Analyst

Yeah. I've been really pleased with frozen foods, which is something we talked about a lot when we introduced a new format, that's performing really well, and I'm very pleased with the space that we invested in that. I'm very pleased with meals, how we're doing with prepared meals, and we put a lot of emphasis on that, in turn, new format stores, and that's flowing through well. We're encouraged by, as I said earlier, with our innovation center in terms of what that's doing for our stores. So there's kind of 2 or 3 high points in it. One of the areas that we invested in that hasn't been as strong maybe is the plant-based meat investment. Plant-based dairy is doing very well, and our dairy business is doing well. But plant-based meat was a big trend, and that's probably not come through as well as we would have liked it to do. But overall, in total, it's coming through the way we'd like it. I like the fact that we've got meat at front of the store in terms of what that's doing to drive center of plate. So I think, by and large, the things that we put in place have worked pretty well.

Scott Mushkin

Analyst

Guys, thanks. I appreciate you taking my questions.

Jack Sinclair

Analyst

Thanks, Scott. Thank you.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Mike Montani from Evercore ISI. Your line is now open.

Mike Montani

Analyst

Good afternoon, and thanks for taking the question. I was just hoping to unpack a little bit for the quarter and then in the guidance for the full year. If you could just unpack a little bit what you saw in terms of traffic and how you're thinking about the traffic. Would that be up next year? And then also in terms of inflation, is that kind of 2% to 3% in the fourth quarter? And how much of that do you have baked into the guide for the comp?

Curtis Valentine

Analyst

Yeah. So I'll take it from the fourth quarter. Yes, I saw positive traffic again in the fourth quarter. Really, the shape of it didn't change materially from the third quarter other than AUR and units stabilizing a bit. AUR is a little slightly higher than what you were describing there, Mike, in the fourth quarter. As we look ahead to '24, it will be a slight positive traffic again. We are expecting inflation and AUR to be slightly up. And then we'll have slightly lower units as the offset there. We're expecting units to flatten out as everything kind of normalizes and stabilizes finally, hopefully, in 2024. We've said that a couple of years running now. And not all the way there yet, but pretty close, and that's what we're expecting for 2024.

Mike Montani

Analyst

Thank you and good luck.

Curtis Valentine

Analyst

Thanks, Mike.

Operator

Operator

And thank you. One moment for our next question. And our next question comes from Bill Kirk from Roth MKM. Your line is now open.

Bill Kirk

Analyst

Hey, good afternoon. So I think you've lapped adding DoorDash as an incremental e-commerce partner. So if 4Q e-commerce was up 17% year-over-year, I guess, what happens to that growth rate now that the partners are mostly the same year-over-year?

Jack Sinclair

Analyst

Well, we brought in another partner. So there's -- we've got the -- Uber Eats is coming. Sorry, I didn't remember that for a minute. We brought Uber Eats very recently into the business. So that will add to it. What I'm very encouraged about is how the omnichannel process that we're going through. It's really encouraging that when we get the kind of growth that we're getting in an e-comm environment because customers wouldn't be navigating to our assortment if there wasn't something differentiated in it. And the fact that we're doing so well in e-com gives me a lot of encouragement about the work that the merchants and the foraging team are doing in terms of bringing products to the marketplace. In terms of going forward, it will be, what it will be. The customer is going to take us where they want to take us. We're giving them now the option. They can do Doordash, they can do Uber Eats and Instacart have been great partners for us as well. So we're very, very pleased with the partnerships we've got with all three of the e-com providers. So going forward, it will be what it's going to be, but it's within the guidance that Curtis talked. I was wondering if you want to build on that?

Curtis Valentine

Analyst

Yes. I just think, Bill, the timing of it is pretty close, right? I think we launched Uber about one year after DoorDash, and DoorDash ramped up throughout the year. And so they'll continue to contribute to the comp, not to the same degree, clearly, as last year. But Uber has basically launched, right, one year later. So those two things should kind of neutralize themselves.

Bill Kirk

Analyst

Okay. Awesome. And then as a follow-up, it seems to me like produce input prices are a bit more deflationary than maybe your produce prices on the shelf. First, I guess, is that fair? And then if it is, is that dynamic in place as a way to refine a customer base towards more profitable households? Or would it be more of a like a temporary industry-wide dynamic and the two would eventually match?

Jack Sinclair

Analyst

Well, as we've talked a lot about in projects, there's a lot of volatility in pricing, and it's difficult to kind of be very definitive about exactly what's happened from one week to the next, never mind one year to the next on that. Our produce business has been very -- we've been really pleased with organic produce, and that's something that we can -- we kind of own the mix that we have in organic of our total produce business is very different to how you would see in a conventional grocer or even in Walmart or club channel. We're seeing a really strong organic business. And that's where pricing -- we think we've got really good long-term relationships with the vendor base and inorganic produce, and I think we're in a strong place to kind of manage the ups and downs effectively in terms of what happens to the volatility of prices. I'm not sure if I'm answering your question, but certainly, organic produce and the differentiation of price that we have in organic produce, we think stands us in good stead going forward. And we're doing a lot of work to improve the quality and freshness of our produce, both in terms of investment in physical distribution and investment in our systems and our replenishment systems and our forecasting systems to make sure that we get even better in terms of freshness for our customers. So again, it's probably too volatile for us to give a definitive kind of answer to your question there.

Curtis Valentine

Analyst

And I'll just add, Bill, we're going to look just a bit different because of that organic mix than everybody else. And so that will play a part in that, too.

Bill Kirk

Analyst

Okay, very helpful. Thank you guys.

Jack Sinclair

Analyst

Thanks.

Curtis Valentine

Analyst

Thanks.

Operator

Operator

Thank you. One moment for our next question. And our next question comes from Kendall Toscano from Bank of America. Your line is now open.

Kendall Toscano

Analyst

Hi. Thanks for taking my question. Congrats on a great quarter. My question was just basically about inflation and what you're seeing on center store. And I guess what you would expect heading into 2024, is there anything from suppliers that they're pushing back on price at all? Any color there?

Curtis Valentine

Analyst

I think, I assume when you say center store, you mean in the nonperishables, which is different for us.

Kendall Toscano

Analyst

Yeah.

Curtis Valentine

Analyst

But I think certainly, fresh is the more volatile piece, as Jack just alluded to. And so as we think about the nonperishables, I think that's a little bit more in line with what the macro newsprint is on that, and our fresh business tends to be the more volatile piece. As I mentioned earlier, we're on the higher end of low single digits is what we're experiencing currently in Q4, and we'll watch that stabilize here in 2024.

Jack Sinclair

Analyst

And there remains a volatility in commodity pricing. I think if you look at things like cocoa and sugar. And people that are saying that those prices are going up pretty dramatically. And I think that will flow -- maybe flow through. Other commodities are going in the opposite direction. But certainly, the one difference with our business in center store, which is again, it's not really a Sprouts expression center store, but for our nonperishable business, we have got a lot of differentiation in what we sell, and it's very unlikely that a lot of the drivers for commodities that are hitting the big CPG items being sold in conventional will affect us one way or the other. We've kind of managed to navigate our way through that without being dramatically affected by some of those swings and roundabouts.

Kendall Toscano

Analyst

Got it. That's really helpful. And then as a follow-up, just could you remind me of the 35 stores you're opening next year, what the focus is between new and existing markets?

Curtis Valentine

Analyst

Kendall, it's about fifty-fifty, about half in kind of existing established markets and then half on really the East Coast and Florida and the Mid-Atlantic as the drivers there.

Jack Sinclair

Analyst

We've opened four this year. One is that we -- when I think about it, we just opened a really nice store, which we're very pleased within Cuddy in Los Angeles. We've got a really nice store in Miami. So we're kind of opening stores all over the country at the moment, in Maryland. And so it's actually quite exciting to see us building the Sprouts brand from sea to shining sea.

Curtis Valentine

Analyst

I think the only other note Kendall, on the new stores for this year is they're going to be back half loaded about two thirds are going to open in the second half of the year.

Kendall Toscano

Analyst

Got it. Thanks for the help.

Jack Sinclair

Analyst

Thank you.

Operator

Operator

And thank you. One moment for our next question. And our next question comes from Krisztina Katai from Deutsche Bank. Your line is now open.

Krisztina Katai

Analyst

Hi, good afternoon. I wanted to ask about the customer strategy. So you have a lot more insights into overall purchasing patterns then you even did a year ago. So I wondering if you could quantify maybe how data is helping you in driving increased traffic or customer frequency? And just how do you think about the uplift opportunity, especially as you're gearing up for a loyalty program launch?

Curtis Valentine

Analyst

Well, we're still fairly immature in that space, right? We talk about kind of low double digits of identifiable customers and high double digits, call it, 19% of our transactions that we can identify. So we've got a long ways to go there. We're really excited for the opportunity with loyalty and getting the test out there in the middle of the year. But we've got a long ways to go on our ability to do that. I think the team has done some early work, some good work around some personalization testing. We've done some vitamins retargeting and things like that. We've gone after organic and attributes within segments of our customers. And so this year and part of the investment in loyalty about getting the foundation and the data foundation right to be able to really do that at scale. And so we'll be working hard on that this year, and we're excited for what that could do for us down the line.

Krisztina Katai

Analyst

Thank you for that. And I was just wondering if you could give a bit more color in terms of what your actual mature stores are doing from a comp perspective. You obviously have a waterfall benefit. But just wondering how mature stores are comping versus the newer ones? And if there's any update on the waterfall benefit that we should keep in mind for the next couple of years? Thank you.

Curtis Valentine

Analyst

Yeah. No problem. So again, we've talked a lot good momentum in the newer markets and strong comps, especially in those places where we're not as established. They start a little lower and they're seeing a really strong comps. So it's contributing to our comp for sure, and the mature stores are comping well. I won't get into specifics per se. I think the only other thing to think about is just the newer stores, again, at a little bit lower volume as they start not as impactful on the comp base as the mature stores. So that will impact that kind of spread between the new and the comp stores or the mature stores.

Operator

Operator

And thank you. And one moment for our next question. And our next question comes from Kelly Banial from BMO Capital Markets. Your line is now open.

Kelly Banial

Analyst

Hi. Thanks for taking our questions. Wanted to go back to the discussion of gross margin, I believe your long-term plan there was kind of for a flattish gross margin. You clearly see some opportunity to take that up this year. But I was just curious if you could talk about if anything has changed long term? Do you see more opportunity to continue to take that up? And maybe can you just help us understand the opportunity? I think you called out shrink and promotional optimization. Maybe you could just elaborate on the factors driving that this year and maybe long term?

Curtis Valentine

Analyst

Sure. Well, long term, I think we're still thinking about it stable from holding our margins steady. I think what we've got going on a little bit right now is really just a little bit of a shrink story. So we had a rough second half from a shrink perspective. Ops team has done a really nice job late in Q4, kind of getting that back in line. And so we feel like there'll be some opportunity, particularly in the second half as we lap those numbers next year on the shrink line. So that will be a driver of it. And then we do -- we have merchants who have done a nice job. So we continue to optimize promotions and manage the mix of the business, and that will have just a little bit of carryover from what's been working for us in 2023 in the first half of the year. I think the last piece is that the supply chain pressure we've experienced in the second half from the expanded square footage, we'll lap that through the first half of the year, and then that pressure will ease as we get into the second half.

Kelly Banial

Analyst

And can I just also follow-up on the guidance range? It's a pretty narrow kind of range for the full year. I was just curious if you can kind of talk about the puts and the take. I mean at the low end of the comp range, is that really -- can you still get to flat earnings on that kind of comp? Maybe just help us think about how your -- how you plan to manage that.

Curtis Valentine

Analyst

Yeah. I think, again, we'll have to -- we had a little bit of gross margin expansion. We'll have to work hard on the cost side, as we've mentioned, and look for opportunities to offset some of the pressures we're experiencing. It does get harder, obviously, as it goes towards the low end of the range as you're starting to deleverage against some of the fixed costs, but we feel comfortable with the guidance and the ranges we have out there and being able to deliver.

Kelly Banial

Analyst

Thank you.

Operator

Operator

And thank you. And I'm showing no further questions. I would now like to turn the call back over to Jack Sinclair for closing remarks.

Jack Sinclair

Analyst

Yeah. Thanks everyone for spending some time with us this afternoon. We appreciate your interest in our company, and we look forward to bringing you up to date through the year as our business evolves. Thanks ever so much.

Operator

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.