James Leroy Nielsen - Sprouts Farmers Markets, Inc.
Analyst · Guggenheim Securities. Your line is open.
So, in terms of penetration, up 160 basis points in the quarter. We should finish around over 13% for the year, and what's giving us a lot of confidence is the acceleration of existing items. Early on, we were getting a lot of tailwinds from the new item launches, but now as those kind of taper a bit, we're seeing much better acceleration of existing. I'd likened that to the quality of products, the packaging, the trust that people have in our brands. So, we're seeing 70% growth in baskets, but we're also seeing an increase in traffic. So, we're having a good adoption to those items. So, we have mentioned it before. I really think that by 2020 we can probably get to closer to 16% to 18% penetration, which is a bit of a step change from what I talked about. And that's just based on the run rate that we have, some of the great products we have in the pipeline, and just the trends that we've seen in that space. As it relates to space on the shelf, look, what we do is we optimize the sales per square foot, on the shelf or any area of the store and you've got to prove that out. So, it's just a simple game of math, but I wouldn't see a big step change over the next couple of years of that private label dominance. We love our vendor partners. They've done – we have a lot of great strategic partners that have helped propel us in the industry, helped us with innovation, exclusive products. So, over the next couple of years, I'd see it to be somewhat muted in terms of how that's positioned and allocated. And as it relates to margin, as we continue to get bigger and have bigger buying power, we'd anticipate some slight relief in cost that we would be able to take here as an organization and not necessarily pass it through. We're already priced extremely well in the category not only against the CPG brands, but also against our competition.