J. Sanders
Analyst · Guggenheim
Thank you, Susannah, and good afternoon, everyone. We enjoyed speaking with many of you while out on the road earlier this month and look forward to transparent communications as we move forward as a public company. We're very pleased to have started off our initial earnings as a public company with such strong results.
To quickly hit the EPS for the quarter, we reported adjusted diluted earnings per share of $0.14, a significant improvement of 56% from pro forma adjusted diluted earnings from the same period in 2012. The drivers of our strong performance include new store openings, continued momentum in comparable same-store sales and the resulting operating leverage. Amin Maredia, our CFO, will discuss these in more detail shortly.
For those of you who are new to our story, I'd like to take a few minutes to explain Sprouts Farmers Market. Sprouts is a fresh, natural and organic retailer with a model that's built to make healthy eating easy, understandable and most importantly, affordable. Two of the biggest trends in the U.S. today are health and wellness and value. So put simply, consumers want to feel better about the foods they're eating, but they don't want to feel like they paid too much.
At Sprouts, we offer the right combination of health, selection, value and service that successfully meets the needs of today's consumer. First, we sell healthy products because we're a natural food store. We don't sell Coke, Tide or Lucky Charms, so we're not a traditional grocery store that just happens to sell natural foods.
Second, we're a full line healthy grocery store with a great selection of everything you need for a healthy diet, all in one place, including a wide selection of natural and organic packaged groceries, a scoop-your-own bulk foods department, a vast assortment of vitamins and natural body care items, a fresh meat and seafood, deli and bakery department and an expansive fresh produce department.
Third, we make healthy eating affordable because that's our mission at Sprouts. And that's what separates us from our competitors and gives us that broad appeal that no other natural foods retailer can match.
And lastly, we provide knowledgeable and engaging customer service. There is a lot to know about natural foods. Spending time educating our customers is how we eliminate many of the challenges they face when trying to improve their diet.
Overwhelmingly, the main questions we received on our IPO road show were, "How are you different from other natural foods retailers?" and "How do you sell your produce at produce prices and still make money?" The answer lies on our go-to-market business strategy. Most natural foods retailers go to market with natural and organic packaged foods or vitamins, basically limiting their appeal to the lifestyle customer.
At conventional supermarkets, go to market with their center store CPG offering, focusing solely on price as their primary differentiator, then depend on higher margins and their perimeter departments like produce to offset their price investment at center store. At Sprouts, we go to market in a completely different way. We attract both the lifestyle customer and everyday supermarket customer by featuring fresh produce at prices that are significantly lower than the conventional supermarkets.
We use produce for several reasons. Produce is good for you so it fits our healthy mission. Produce drives repeat traffic because you can't pantry fill with produce. Produce is easy to understand because everybody understands apples and bananas. But most of all, it's because produce is relevant. It's something the everyday consumer is buying every single week, so they know the prices and can see that Sprouts offers far more value for their money than any other store in the market. This gives us something that no other natural food retailer has, the ability to take market share from the $600 billion supermarket industry by targeting the everyday grocery customer with the product they understand and buy every week.
Now we still make good margins on produce, so it's not a loss leader, and we accomplish this by flipping the conventional supermarket model. We use our massive fresh produce department in the center of our store to drive traffic and then offset our price investment in produce by surrounding it with differentiated departments such as bulk foods, packaged grocery and vitamins to blend to the solid margin that still allows us to offer the best prices in the markets we serve.
The broad appeal of produce also attracts a wide range of customers from a variety of demographics. We then utilize our weekly promotions across the entire store to promote trial of our fresh, natural and organic products and to prove that healthy eating doesn't have to be expensive.
Through the education delivered by our knowledgeable team members, our customers gradually begin shopping more departments throughout the store, transitioning a greater portion of their food spend away from the traditional supermarket. Over time, many of our customers will actually begin using Sprouts as their primary grocery store.
Now this transition doesn't happen overnight, but it can be seen in our store financials. As a new store matures, sales will increase 20% to 30%, and gross margins will increase 150 to 200 basis points over the first 3 to 4 years as the store's sales mix shifts towards higher margin departments.
Another competitive advantage is our relatively simple store design. On average, we only spend approximately $2.8 million per store. This low-cost investment allows us to be the value leader in our segment while achieving industry-leading cash-on-cash returns of 35% to 40% within 3 to 4 years after opening. We've been able to successfully generate these strong returns across varying demographics and geographies across the country, which excites us about our future growth.
Being one of the leaders in an involving industry like natural and organic food requires tremendous industry and product knowledge. Our recent acquisitions have allowed us to assemble the finest talent from all 3 companies to create one of the strongest and most experienced teams in the business. In addition, our executive management team brings a wealth of experience in both high growth and large publicly traded companies.
As we told everyone on the road, growth is in our DNA at Sprouts. During the recession, when most retailers were cutting growth, we actually accelerated our growth plans. From June of 2009 to September of 2010, we opened 23 stores in just 16 months on a base of only 32 stores, all while maintaining positive comp sales growth throughout the recession.
Since 2011, we've completed 2 major acquisitions, integrating and rebranding more than 70 stores, adding 4 new states to our portfolio and adding another 20 new stores during the same time period while again, posting industry-leading comp sales growth. Our proven ability to grow, coupled with the tremendous whitespace opportunities in compelling new store economics make Sprouts one of the most dynamic growth companies in retail today, with more than 15 years of growth runway ahead of us.
Speaking of growth, during the second quarter, we opened 6 new stores, 4 in California and 1 each in Oklahoma and Texas. In addition, by the end of August, we will have opened an additional 6 stores since the end of the second quarter, bringing our new store count to 18 with 1 remaining to be opened in September as we to continue to invest in our future growth. The 19 stores represent a split of 68% of stores in existing markets and 32% in new markets. This will position our unit growth at 13% for 2013, slightly ahead of our 12% long-term target.
The positive response we received from our customers during brand openings has been amazing. Our compelling prices, knowledgeable customer service and differentiated retail format presents an exciting new shopping experience that resonates well with today's consumers. Not to mention, we've continued to raise the bar on grand opening day sales throughout this year. In fact, our new stores opened this year have sustained weekly sales above our expectations and historical measurements as our improved merchandise offering and more recognizable brand has bolstered our sales even in new markets like Houston and Oklahoma. We have also experienced enhanced profitability from our new stores in existing regions as they leverage our current infrastructure.
As for the future, our new store pipeline remains robust with well over 40 sites approved for the coming years and plans to open 20 stores for 2014. Of course, none of these accomplishments will be possible without the tremendous efforts of our more than 14,000 team members. We continue to build a successful organization with a deeper bench and additional skills needed to run a public company, putting Sprouts in an even stronger position to continue improving the health of the communities we serve.
With that, I'll turn the call over to Amin to speak about our second quarter financials. Amin?