Jerome A. Peribere - Sealed Air Corp.
Management
So let me start with the last part of your question. Our September 1 Product Care price increase went through fully. Our October non-formula pricing Food Care price increase went in fully. Why? Because we had PE margins and nylon and so on margin compression, and we also had other type of inflation, including freight. And for those of you who don't know that post-Harvey had consequences on freight cost, availability of trucks, needing to buy resins on the spot market, and all of those kind of things because our priority number one was to delight our customers who were in difficult times for supply themselves, et cetera. And we did not spare any efforts nor any money in making sure that we would have absolutely no disruption. Did that cost money? Absolutely. But what is absolutely important to understand is what I said exactly five years ago in January 2012 when I said we are the market leader. The market leader has a responsibility. And the responsibility for the market leader is to be disciplined and to lead on price. Yes, we do need to be leading on price. We have led on price, which is why we stood extraordinarily firm. Yes, we did hear that some competitors were not as disciplined. That's their problem. In order to keep investing the amount of money we're investing in innovation; in order to bring them, our customers, the revolutionary solutions that we're bringing them, and surprise them by adding value, tremendous new value to them, we need to be able to have the funds and the resources. And, therefore, keep investing at the pace we're investing and, by the way, accelerating to bring those solutions in automation, in new products, et cetera, et cetera. So that is the context. Next to that, you do have – and this is why we are already slightly improving on our margins compared to the first half of the year as a result of having this September 1 price increase in Product Care and such (32: 35). So do we have competition? Yes, we do have competition. But you have customers who are price-driven customers, which are not the ones we want; and you have customers who are value customers, which is those we want. And we are absolutely committed to continue, thanks to our solutions, to add new additional and much higher value than they could get from a slight price concession. Do we have market skirmishes here and there? Of course, but not very much more than before. Depending on the country, including in the U.S., we had some competitors who were a little bit desperate in taking business, but this is normal.