Earnings Labs

SolarEdge Technologies, Inc. (SEDG)

Q3 2023 Earnings Call· Thu, Nov 2, 2023

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Transcript

Operator

Operator

Welcome to the SolarEdge Conference Call for the Third Quarter ended September 30, 2023. This call is being webcast live on the company's Web site at www.solaredge.com in the Investors section on the Events/Calendar page. This call is the sole property and copyright of SolarEdge with all rights reserved, and any recording, reproduction or transmission of this call without the express written consent of SolarEdge is prohibited. You may listen to a webcast replay of this call by visiting the Event/Calendar page of the SolarEdge Investor Web site. I would now like to turn the call over to J.B. Lowe, Head of Investor Relations for SolarEdge.

J.B. Lowe

Head of Investor Relations

Thank you, Leo, and good afternoon, everyone. Thank you for joining us to discuss SolarEdge's operating results for the third quarter ended September 30, 2023 as well as the company's outlook for the fourth quarter of 2023. With me today are Zvi Lando, Chief Executive Officer; and Ronen Faier, Chief Financial Officer. Zvi will begin with a brief review of the results for the third quarter ended September 30, 2023. Ronen will then review the financial results for the third quarter followed by the company's outlook for the fourth quarter of 2023. We will then open the call for questions. Please note that this call will include forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from management's current expectations. We encourage you to review the Safe Harbor statements contained in our press release, the slides published today and our filings with the SEC for a more complete description of such risks and uncertainties. All material contained in the webcast is the sole property and copyright of SolarEdge Technologies with all rights reserved. Please note, this presentation describes certain non-GAAP measures, including non-GAAP net income and non-GAAP net diluted earnings per share, which are not measures prepared in accordance with U.S. GAAP. The non-GAAP measures are presented in this presentation because we believe that they provide investors with the means of evaluating and understanding how the company's management evaluates the company's operating performance. These non-GAAP measures should not be considered in isolation from, as substitutes for, or superior to financial measures prepared in accordance with U.S. GAAP. Listeners who do not have a copy of the quarter ended September 30, 2023 press release or the supplemental material may obtain a copy by visiting the Investor Relations section of the company's Web site. Now, I will turn the call over to Zvi.

Zvi Lando

Chief Executive Officer

Thank you, J.B. Good afternoon, and thank you all for joining us on our conference call today. As reflected in our preliminary announcement a few weeks ago and in the guidance we are giving today, we are going through challenging times in terms of general market dynamics and specific inventory trends related to our products. In the call today, we will share details of third quarter sales and megawatt sell-through data aggregated from distributors in some of the regions and our latest estimates of underlying business levels in the near future, and estimate how long it will take to reach the associated revenue level. Before getting into the regional picture, I want to start with high level perspective. During 2022, and in particular the second half of 2022, our industry went through an unprecedented surge in demand, which we attributed to geopolitical and other reasons discussed in our prior call. Indicators in the beginning of 2023 were that demand would continue to increase this year, in particular in Europe. This led to a buildup of significant backlog for our products, in particular because at the time, we faced operational challenges to supply all the demand. Specifically, this was related to three phase commercial inverters that were in high demand and low supply in the late part of 2022, and our supply improved dramatically in early 2023. Additionally, in early 2023, we released in Europe a differentiated three phase residential offering of a backup inverter and battery, which our customers were waiting for and excited to adopt. As a result of these factors, our shipments in the first half of 2023 were at record levels, and we were in the process of increasing capacity to meet the elevated channel demand. However, market demand began to slow in the third quarter, and…

Ronen Faier

Chief Financial Officer

Thank you, Zvi, and good afternoon, everyone. The financial review includes a GAAP and non-GAAP discussion. Full reconciliation of the pro forma to GAAP results discussed on this call is available on our Web site and in the press release issued today. Segment profit is comprised of gross profit for the segment less operating expenses that do not include amortization of purchased intangible assets, impairment of goodwill and intangible assets, stock-based compensation expenses and certain other items. Total revenues for the third quarter were $725.3 million, a 27% decrease compared to $991.3 million in the last quarter, and a 13% decrease compared to $836.7 million for the same quarter last year. Revenues from our solar segment, which include the sales of residential batteries and trackers, were $676.4 million, a 29% decrease compared to $947.4 million last quarter, and a 14% decrease compared to $788.6 million for the same quarter last year. Total revenues from the United States this quarter were $195.7 million, similar to the last quarter and 22% decrease from the same quarter last year, representing approximately 29% of our solar revenues. Total revenues from Europe were $419.2 million, a 39% decrease from the last quarter and 12% increase from the same quarter last year, representing 62% of our solar revenues. In Europe, we saw a meaningful quarter-over-quarter revenue dropped across the board with noticeable declines in Germany with 43% decline, Netherlands with 40% decline, UK with 41% decline, and Poland with 67% decline. On a positive side, revenues in Switzerland grew this quarter by 11%, reaching a record high. And in France, revenues grew by 37%. A significant portion of our revenues decline in Europe are attributed to lower sales of batteries or a combination of inventories in the beginning of the quarter and lower demand than anticipated…

Operator

Operator

[Operator Instructions]. We'll take our first question from Philip Shen of ROTH MKM.

Philip Shen

Analyst · ROTH MKM

Hi, everyone. Thanks for taking my questions. I want to explore the correction cadence some more as it relates to Q4 of this 300 million to 350 million revenue range. And you talked about how things could grow gradually in the coming two to three quarters, or the subsequent two to three quarters. So can you quantify in any way Q1, Q2 and even Q3 is kind of a revenue number with either a three or four in front of it more reasonable? And then when we get back to Q4, once your post correction, you jump right away to that 600 million to 700 million. And then as it relates to margins, could you do the same kind of sketch for that as well? You talked about things gradually improving. But the margin challenge this quarter was for the guide here in Q4 very much has to do with mix. Would you expect your mix to be very similar for Q1 through Q3 of next year as well? Thanks.

Ronen Faier

Chief Financial Officer

Okay. First of all, thanks for the question. I hope that I'll capture everything. If not, please correct me. So I will start by saying that forecasting the cadence of change is, in particular, complicated right now, because of the fact that the changes that we've seen were relatively fast. But in a way that we are analyzing the markets, and we analyze them based on U.S., Europe and rest of the world, we're basically looking at the overall shipments that we did compared to the rate of sell-through data, as Zvi mentioned in his prepared remarks. And when we look at them, we basically see that right now, the numbers that we see are representing approximately 50% of our normalized level. Now when it comes to the correction, there is a little bit of difference I would say between the U.S. and Europe. First of all, starting from Europe, we usually see that Q4 is a down quarter compared to Q3 and then Q1 is not necessarily up compared to Q4 because of seasonality. And here winter plays a very important role. The way that we see it is that we should see a higher grossing or revenues in Q1 in Europe already, because, first of all, we do understand that in the composition of the inventory within the distribution channels, we have both commercial and residential products, they're not evenly distributed. And therefore, we believe that some of the products even though maybe on let's say single phase, you see a little bit of a higher revenue, a sort of higher inventory than commercial, they will run out of commercial and we will need to grow a little bit faster. We see, for example, that in the last quarters, we shipped a little bit more inverters than optimizers.…

Philip Shen

Analyst · ROTH MKM

No problem. Thank you for all the color there, Ronen. Shifting to cash flow and balance sheet, I know you guys have a lot of cash and marketable securities. I was wondering if you could share a little bit more on how you expect cash flow to be in the coming quarters, as you kind of follow this correction? Do you expect -- how much burn do you see for Q4 and then through Q3 of next year? And then how do you expect working capital to trend? I see the inventory line has gone up healthily or substantially. And when do you expect the bulk of that to kind of normalize as well? Thanks.

Ronen Faier

Chief Financial Officer

Okay. So here the answer is that when you're growing, you actually usually need a little bit more working capital, because you're manufacturing, you increase inventories, then you give customer credits. And that means that you consume a little bit more of working capital. When we look at cash flow for the next three quarters, let's talk about cash flow from operations and let's also talk by the way about free cash flow, because this is a result also of capital investments. So from cash flow from operations, we expect to see actually an increase in the cash flow from operations generation. As I mentioned in my prepared remarks, we have generated about $41 million this quarter. We expect to see a much higher number in the fourth quarter, and numbers to continue and increase towards Q1 and Q2, simply because of the fact that we have relatively large customer balances from the quarters that we shipped and sold a little bit more. As I mentioned, we also increased a little bit payment terms for our European customers. And therefore within Q4 and Q1, we will collect relatively heavily on those. When you look at the inventory levels that we're carrying, we're carrying quite high inventory levels, because again, we were anticipating growth. And that means that we're going to start consuming this inventory over time. This will also go back to the cash. And when it comes to paying to our vendors, the fact is that this is more correlated to your manufacturing levels. So therefore, when you're manufacturing less, you're actually paying less to your payables. So that means that we expect to see an accelerating cash flow from operations within Q4 and Q1 and hopefully starting to see again growth in revenues starting to impact cash flow in Q2, but it's still supposed to be positive and of course because of the fact that we still collect and using inventory. The second part is how do we translate it to free cash flow? And here -- well, part of the activities that we're taking right now is to reduce our capital expenditures. A lot of our capital expenditures last year were aimed at increasing manufacturing capacity almost everywhere around the world. That means procurement of automatic assembly lines, that means, for example, payments for contract manufacturers to take more areas and make them suitable. This is something that, of course, right now other than the investments that we do in the U.S. manufacturing will be very much reduced. In addition to this, of course, at this time, you're investing a little bit more in areas that when you're growing, you're allowing yourself to do, like, maybe a little bit of newer labs or bigger labs. And that means that also, not only we will see higher cash flow from operations, we will see lower cash flow in investing activities. So overall, we should see an accelerating growth in cash.

Operator

Operator

We'll take our next question from Corinne Blanchard of Deutsche Bank.

Corinne Blanchard

Analyst · Deutsche Bank

Hi. Good afternoon. Thank you for taking my question. Could you maybe -- I know you provided a very good overview with the previous question. But would you be able to give a little bit more color about the U.S. and maybe broken by state, which area you're seeing strong domain and which one are weak and how we should be thinking about it going into next year?

Zvi Lando

Chief Executive Officer

Yes. So, Corinne, referring to our data set that we use for this purpose is the installation rate that the main indicator for us our monitoring connections to our monitoring portal. So I can say that overall, on residential, the connection rates recently for the last, call it, 10, 12 weeks has been relatively flat. And when we break it down by states, it's showing a small decline in California and an increase in some of the other states, for instance, Puerto Rico, and in other states around the nation. This is on the residential inverter point of view. For batteries, we're seeing a consistent increase in connection rate. And this is coming from California, because although installation rates are down, installation of batteries are up from the historical base, because whoever or many of those that are installing in California are installing with batteries. And we also see some increase in battery installations in other states. Again, Puerto Rico is an example. So this is the residential picture where California is slightly down and other states accumulated are slightly up. And overall, the rate of installation for residential in the U.S. is relatively flat. On commercial, as I mentioned also in the prepared remarks, we see on the installation the same type of pattern that we're seeing on the sell-through data where after some period of installation rates of commercial being relatively flat, we're seeing a gradual increase, not dramatic but still a positive trend on installation and connections of commercial projects. And as I mentioned, this is across the country specifically in the markets that are strong for commercial. And we believe it's projects that have been held for some time because of people waiting for clarity on the IRA or for understanding the interest rate dynamics and the fact that there are low cost modules and people understand that they won't be clarity on some of those elements for some time. So they're moving ahead with the projects that were on hold. And we expect this trend to continue.

Corinne Blanchard

Analyst · Deutsche Bank

All right. Thank you. And maybe for a follow up, switching a little bit here, but could you talk about the competition that you're seeing in the U.S.? Tesla is coming out with new products. So what do you expect there and maybe what does that mean in terms of pricing pressure over the next three or four quarters?

Zvi Lando

Chief Executive Officer

Yes, we didn't get naturally in this call to a lot of product conversation, especially not on the single phase portfolio. But we are feeling good about our current single phase portfolio. We've recently introduced some improvements, have gained a lot of positive feedback on the reliability of the recently released product and the installation times and ease of installation of both the inverters and the batteries. And we feel that we're in a good trajectory from a market share perspective in the U.S., in particular and what we call the mid tier installers. So we have always been strong with the large tier. We are a bit weaker in the long tail. And we've been -- we believe we've been gaining some ground in the mid tier. But these are incremental dynamics where we don't see a major change of pattern. And as a result or related or unrelated, we don't see major expectation for price changes in the U.S. market for the inverter offering. Batteries in general not only in the U.S., but the battery market is more in an oversupply type of dynamic. And here and there for volume purposes, we might reduce battery pricing. But on the inverters and optimizers we see price stability and expect it to continue.

Corinne Blanchard

Analyst · Deutsche Bank

Thank you.

Operator

Operator

We'll take our next question from Brian Lee of Goldman Sachs.

Brian Lee

Analyst · Goldman Sachs

Hi, guys. Thanks for taking the questions. I had a couple here. Just maybe bigger picture because there's a lot of moving parts as well as numbers that are moving quite dramatically from what we've seen just the past couple of quarters. So maybe to start, you're talking about this normalized level of $600 million to $700 million in revenue, gross margins being 30 to 32 at that level, but then that's including 500 basis points. So core business is like 25% to 27% gross margin. But if I look at 2022, you were doing that level of revenues and doing higher gross margins without the IRA benefit. And even back then you were struggling with the euro and some component issues, but higher than 25% to 27% gross margin. So I don't know. It just seems like structurally, margins here are lower even if you do get back to the $600 million to $700 million revenue level. What's kind of driving that? And maybe help us reconcile it a bit? And why can't you maybe take more cost out of the system? Because it feels like you've just -- again, margins are -- now the target is lower than what you had prior, because prior you weren't including 500 basis points from IRA?

Ronen Faier

Chief Financial Officer

Sure, Brian, and thanks for the question. So in general, I think that there are two areas here. One I will start by saying is that as we mentioned from the very beginning, the way that we are looking at this normalized level is a level that we see as a base, based on the point of sale data that we saw in Q3 across the board, which we by the way believe that, again, we took it out of being cautious here after what we saw at least in the last month and a half actually or months ago. And therefore, we are still trying to evaluate whether this normalized level is really the new level that we'll go for several years from that point, or that maybe in some cases, this should be actually a little bit of a higher rate. And that means that from adjusting our expense level is something that we are going to look very cautiously at each and every expense, making sure that we are making all the necessary adjustments and that we are taking all cost reduction activities that we're able to do, but not returning to a situation that if the market is going up. And we did see this boom bust, sometimes cycles within this market, we're finding ourselves again having to chase after capacity and having to airship product, because again this is something that we've seen in the last years as well. So I would say that from the beginning, while modeling, we took a very cautious approach into how we should build our expense base and how we are going to operate the company assuming that this is not necessarily the level that we will see two or three quarters down the road. It doesn't mean --…

Brian Lee

Analyst · Goldman Sachs

Okay. I appreciate that additional context. And then just maybe kind of a follow up to some of the earlier questions, I could see investors growing concern that this is more than just an inventory correction given the magnitude and also the duration. Like, how do you think about the share position here, whether in U.S. or Europe or both? Like can you provide some evidence or data points or anything that gives you the comfort that this is everyone going through the same correction versus maybe there is some share loss here that you guys are experiencing? And one of the things I guess we hear a lot about is there are two peers, like SMA and Sungrow, who have had recent updates that were relatively positive. I know they're not all positive in the universe space these days. But just maybe give us a sense of what you see out there data wise, feedback wise that gives you comfort it's not a share issue at all? Thank you.

Zvi Lando

Chief Executive Officer

Yes. Thanks, Brian. Obviously, it's something that we look at very closely. And I'll give you a data point that is -- it's subjective and it's worth what it is and focusing on the markets that we serve. Obviously, we don't serve the utility market and we don't -- so some of the names that you're referring to are related to dynamics in the utility market that are different. But we recently sampled with one of the largest European distributors in the world. I'll take a step back actually. Related also to what I said in my earlier comments, in the latter part of 2022, we definitely sense that we were losing share just based on availability. So the demand was very strong for our products. We couldn't supply all of it. And there were installers that in the urgency to install that were long-term SolarEdge installers tried other products. We mapped that out. And once availability became less of a concern for us, we in a systematic way in every country identified the installers that we knew based on our monitoring system have decreased their usage of SolarEdge because of lack of availability, and have been going back and recovering those one by one to be using SolarEdge once availability was no longer constrained. And recently, we sat with one of the largest distributors, a pan European distributor and went through their share picture from inverter suppliers' point of view. And this also relates to something that I mentioned in the call last quarter that during periods of shortage, people bring on and they widen their line card to include more brands. And then as the market goes back to normal, they reduce the line card. And with this distributor, going country by country, overall, we saw -- they reported an increase of our share in their sales in 2023. This was in the first eight months of 2023, relative to the same period in 2022. So we've been looking at that at a high level of detail. And although there are fluctuations, and as I said, we haven't recovered all of the share that we lost due to availability in the second half of 2022, we are optimistic about the signs that we've been seeing since the beginning of 2023 and recovering that share. So we don't see that as part of the dynamics that are related to the inventory situation that we described.

Brian Lee

Analyst · Goldman Sachs

Okay, understood. I'll pass it on. Thanks, guys.

Ronen Faier

Chief Financial Officer

Thank you.

Operator

Operator

Our next question is from Colin Rusch of Oppenheimer.

Colin Rusch

Analyst · Oppenheimer

Thanks so much. Guys, can you talk a little bit about incremental geographies that you guys might be able to move into that are growing at a healthy rate, particularly in the rest of the world or other geographies that you're ending up exiting out of here in this transition?

Zvi Lando

Chief Executive Officer

Yes, I think we spoke about Europe and it's not necessarily -- there are some markets that are beginning to evolve that you would have never mentioned their names before and I addressed some of them in the past, like Slovenia or Romania and a few places like that, and they're usually influenced from some central country nearby. For instance, in some of these, it's mostly influenced from Italy. And these are slowly evolving markets. And from our central location, again, in this case Italy, we will oversee or we will be active in these markets as well. There are other markets that are not -- they did exist before, but they're picking up recently. And then we increase our presence in those markets. And the glaring cases like that are countries like Spain and Greece. By the way, years back in 2012, we had market share in Greece. It was probably, I don't know, 60% or 70%. And then the market was quiet for many years. And now it's back. We have a huge installed base in Greece, and our growth rate in Spain is very, very high. But it's still a relatively small number. So there are a few countries where it's a completely new dynamic. And there are some countries that were small markets that are beginning to grow a bit faster. And those would be the examples within Europe. Outside of Europe, there's a lot of talk in Brazil and definitely our momentum in Brazil is positive. In Asia, Thailand is a market that is growing quickly. Taiwan is a market that is growing quickly. The Philippines is a market that is growing and evolving. And at the same time, for instance, we realized that the Korean market is not what we expected it to be. And we reduced the level of activity in the Korean market. So there are opportunities in these markets. But I think under the current circumstances and interest rate environment, Europe and the U.S. are much larger in terms of the potential to gain share and see improvements in demand compared to growth in some of these markets, although we are benefiting from it.

Colin Rusch

Analyst · Oppenheimer

That's super helpful. And then the follow up is really about the internal battery cell manufacturing and how that's ramping up and getting the sell through on the batteries and some of the inventory that you're mentioning there, how you're dealing with and expecting to manage your third party sell agreements along with that internal production?

Zvi Lando

Chief Executive Officer

Yes, I think -- I'll try to answer in two ways. As you know, our current offering is based on -- our residential batteries is based on third party sales. And we intended to ramp the factory and shift over to using the sales from the factory for offering to these markets. At the current time considering the lower installation rate, it's increasing but it's lower than what we anticipated. We don't expect that shift to happen in 2024. And in 2024, our residential battery offering will continue to be based on our third party sales. And meanwhile, we are ramping the factory and we will continue to ramp the factory and sell those sales as we ramp to customers of our storage business that some of them are historical that we've been selling to for years and now we will have more capacity and a better cost structure. And some of them are new customers of non-solar related energy storage or high fee rate cell applications. So in 2024, our solar attached single phase batteries will continue to be based on the third party cell supply that we have today.

Colin Rusch

Analyst · Oppenheimer

Okay. Thanks so much, guys.

Operator

Operator

We'll take our next question from Mark Strouse of JPMorgan.

Mark Strouse

Analyst · JPMorgan

Great. Thanks for taking our questions. Two of them please. I think the first one just following up on Brian's question, it kind of sounds like the distributor cancellations, the order cancellations and delays that you saw, it accelerated in the latter half of the quarter. Has that now stabilized? I'm just trying to get a sense of -- you mentioned some upside risks to that 600 million to 700 million. What gives you comfort that there's no further downside to that number?

Zvi Lando

Chief Executive Officer

Yes, so maybe, Mark, your first data point, actually our highest ever sell-through month globally or actually in Europe ever was June. So in June of 2023, we reached a record or our distributors reached the record of sell through of our products. And then July, the sell through was a bit lower, but July is typically a vacation month in Europe. So the shift in pattern was around the summer and the picture got clearer, as mentioned during the -- to our distributors, and then to us in the second half of the quarter. And that is where the installation rate decline took place. And as we said, from a quarter-over-quarter perspective from Q3 to Q2 across all of Europe, if I remember correctly, the number was 22% quarter-over-quarter reduction, although it was still higher than the same quarter of last year. We are looking at installation rates, because the indicator of sell through, we receive it at a later date until all of the distributors collect their information and provide it to us. The indicator that is less accurate but we have a much more live view is the indicator of installation rates and connection to the monitoring. And connection to the monitoring in recent weeks, in the last couple of months, in Europe has been up in places like Germany, Austria, Switzerland, some of the other countries and has been down in the Netherlands, as we reported. But overall, the installation rate has been relatively stable across Europe since the drop that we saw towards the end of the summer and the end of the third quarter and going into the fourth quarter. Now is that -- does that give confidence that it won't go down further or when will it begin to pick up and in that rate, that obviously we have judgment but not true visibility. But this is the data point on which we are setting the baseline scenario in the revenue -- in the stabilized revenue projection that we gave.

Mark Strouse

Analyst · JPMorgan

Okay. Thanks, Zvi. And then just a follow up, can you talk about your appetite to kind of lean into your balance sheet during this macro downturn? You've got -- because of your balance sheet you might have some wherewithal that some of your competitors may not have. Can you talk about the appetite to lean into R&D to potentially look at some M&A so that you're even better positioned coming out of this downturn competitively?

Zvi Lando

Chief Executive Officer

So I'll use the opportunity, Mark, to give a broader perspective that it’s not directly related to the balance sheet, partially related to the balance sheet and partially related to the P&L. With all this going on, it's important to put in perspective that we are firm believers not only in the long term, but also the midterm trajectory of this market. And the core markets that we serve which are rooftop solar of residential and C&I. And not only in the long-term growth of these markets for PV and inverters and optimizers but also the evolution of the broader solutions that we're seeing that includes batteries, EV chargers, smart energy management, software to manage them, grid services, applications, cyber protection. So at the highest level for us in terms of priority is to continue and develop the portfolio of products that is going to serve these markets and put us in the leadership or keep us in the leadership position that we and we see this situation and the modeling that we give also as a transient that is not sure how long it will take and when it will happen, but in a market that is attractive, that has long-term value and that we are very well positioned to lead. And that includes the answer to the question that you have. Where we see the potential to strengthen, accelerate, or improve our differentiation along those surge markets, we will use also our balance sheet to do so, definitely.

Mark Strouse

Analyst · JPMorgan

Thank you.

Operator

Operator

Our next question comes from Julien Dumoulin-Smith of Bank of America. Your line is open, sir.

Julien Dumoulin-Smith

Analyst · Bank of America. Your line is open, sir

Thank you, operator. I appreciate it. Good afternoon, team. I really appreciate the opportunity. Look, just to kind of circle back here to square one. Can we recap a little bit about how we got here, right? I know we're talking very specifically about the trajectory of the recovery. But can we step back a little bit and understand. You talked a moment ago about June 23 being a high watermark. But obviously there was some insider transactions during the summer. And then obviously things rapidly deteriorated. How do we get confidence on the outlook here? Can you walk us through a little bit more of the sort of month-by-month playbook from that June 23 watermark to where we are today, if you will, through the course of the year? Obviously, how it gives you the confidence in 4Q, but just how this happened so swiftly? It's such a pace that we didn't see this, or presumably you guys didn't identify it earlier and it's coming. Again, I just really want to step back and kind of highlight that and how swiftly the cycle moves. And what are the parameters that perhaps -- the lessons learned that you guys would identify today after what sort of transpired here, if you don't mind? And I appreciate your thoughtfulness around this.

Ronen Faier

Chief Financial Officer

Yes, Julien, thank you for the question. So I'll start maybe by going back to Q1, because we need to understand that again, this pattern that we see is coming after 2022 that was a COVID year. And when we're trying to analyze the business and see where is it going, we're looking at I would say three major sets of data. The first one is, of course, how much we're shipping and where we're shipping it? Second is, what is the point of sale data that we see coming out from our distributors? And as mentioned by Zvi, it's something that we measure on a monthly basis. And then we're looking at the inventory levels that are basically a result of these two things. Up until the very beginning of Q1, we saw that our shipping is almost one to one correlated and merged with the point of sale data that we saw from our distributors. So that means that on one hand, you saw very little inventory days into channel if you recall from our calls at that time, we said that in some cases, we saw close to zero inventory of three phase products, and we sometimes saw one or one and a half months of single phase products. And this is something that we have looked at consistently. At the beginning of Q1, we started to see a relief when it comes to our ability to manufacture single phase products. And we saw gradual relief that actually materialized in full only in Q3 this year in our ability to provide three phase products, especially the commercial products. So what we saw is that during Q1 and into Q2 and Q3, we came back to the normality of a growing market where our shipments into the channel…

Zvi Lando

Chief Executive Officer

Maybe, Julien, on the topic of course -- the dynamic is as Ronen described from it, but we need to learn from it. One of the elements that is meaningful that also we're talking with our distributors and how to handle is visibility into the inventory levels at the installers, because what's happened as part of this dynamic is we're coming off of an unprecedented event in terms of the surge in demand, the lack of availability, everybody was building on inventory, including installers that typically don't take on inventory, and especially inventory of products they prefer to install. Then when they slowed down, they slowed down their orders but they had inventory and they consumed it and that was not visible. So in terms of data points to add to the data that we typically track of installation rates fell through inventory levels at our distributors is inventory levels at our large installers, that will help have better clarity when fluctuations occur, especially such extreme fluctuations.

Operator

Operator

We'll take our next question from Jeff Osborne of TD Cowen.

Jeff Osborne

Analyst · TD Cowen

Great. Good evening. Two quick questions on my side. Ronen, what demand levels were assumed when you talked about a normalization of revenue at 600 million to 700 million? Is that sort of flat with current levels? That was part one of the question. And part two is just as the industry normalizes whenever that is next summer, why wouldn't there be a knife fight in terms of pricing? I know you said there was a sort of stable outlook in the quarter and in the near term, and payment terms were more important to distributors. But it looks like it’s a tech industry with no excess capacity. Obviously, you're rationalizing capacity. I'm not sure others will. But why wouldn't pricing go down meaningfully in the second half of the year?

Ronen Faier

Chief Financial Officer

Okay. So first of all, I'll start by saying that yes, as you mentioned, the way that we modeled the normalized level is taking the point of sale data for the last three months as it is, and therefore yes, if there's going to be recovery in this, then we can see a higher number. I would say that we do take in our numbers also an assumption about changes in pricing. As you have mentioned, right now, we did not change our prices within Q3. And I'm not sure that we will do anything on the inverter side at least in Q4, given the fact that we believe that with inventory levels that you see right now, there is almost zero impact on changing pricing. First of all, because nobody is taking orders. So if they're taking very little orders, no reason to change your pricing, because everyone is selling the inventory that they have, plus we do not see that it can actually change the behavior along the elasticity of demand curves. So I must say that moving forward, we do assume that prices will have to be adjusted in some places. It is going to be very much related to the offering that we see. For example, the more markets are moving to dynamic rates, these are going actually to products that are a little bit maybe more expensive, because of the fact that they're allowing better capabilities. We do believe that maybe in batteries, we will have to adjust down prices. Because when we look at the competition today, yes, our prices I would say are not the cheapest that you see in the market. And I can tell you that in our stabilization number, there is a baked in assumption on possible price adjustment that we will need or may need to implement. The reason that we put in there, even if we're not sure if we'll have to take them, is as I mentioned in my answer to Brian, after this unprecedented event that we're missing a quarter never happened this company history, we wanted also to be very cautious in the way that we're modeling.

Operator

Operator

We'll take our next question from Jonathan Kees of Daiwa Capital Markets. Your line is open.

Jonathan Kees

Analyst · Daiwa Capital Markets. Your line is open

Great. Thanks for taking my questions and squeezing me in here. I'll keep mine quick in the interest of time. So I wanted to ask regarding the call up in Israel. You talked about it's about 11% of your staff there and 6% worldwide. That seems kind of to me somewhat significant, maybe not material, but significant. I wanted to ask, is that the call up more cross the board or especially in Israel? Is that more like with your business folks, you professionals, your engineers, obviously under 40 and [indiscernible] or is it across the board in terms of just occupational and the professional level? I'll leave it with that. And I'll take the rest of my questions offline. Thanks.

Zvi Lando

Chief Executive Officer

So a quick correction, it's male and female. So it's not -- it's even in that regard. Our manufacturing and business activities are mostly operated outside of Israel and not dependent on anything significant in Israel, not the infrastructure and not people and that's why this does not have any impact on our execution towards our customers. From an R&D perspective, there is an impact as I mentioned. The call up is quite evenly distributed across the different departments and that gives us the ability to reallocate and move around people to make sure that the main projects are staffed with critical mass to move them forward. And it's actually aligned with the business discussion that we're having over here that this type of business environment is the right one to focus and to identify what are the real key drivers of the business and input the right quantity and quality of people on them. So that's what we're doing for both reasons. So I think it's in that regard what is important to execute in the business we are able to support without interruption.

Operator

Operator

Our final question comes from Andrew Percoco of Morgan Stanley.

Andrew Percoco

Analyst · Morgan Stanley

Great. Thanks so much for taking the question here. I just want to discuss some of these backlog cancellations, and apologies if you had answered this, but can you maybe just walk through your decision making process on why you decided to accommodate those requests? And I think it's how do we gain comfort that this is truly a one-off in nature? And I guess is there anything that you got in return maybe concessions on payment terms for future orders or just to make it maybe a little bit more mutually beneficial in the long run? Thank you.

Zvi Lando

Chief Executive Officer

Yes, I'll keep it short. But we've been operating in Europe since 2010. We grew our position and market share in multiple countries through building long-term relationships and delivering quality products and services. And we've done this with a network of partners, both distribution partners and installation partners across all of these countries. And we intend to continue and do that with them for years to come. So that is -- at the core of our decision process and consideration is that this is a long-term huge market. These are quality players that we've been working with. And we will continue to do so. And fluctuations and ups and downs and helping each other out during critical times and not sticking to the letter of the law to force them to take inventory that they don't need and put them in a financial hazard. We thought that's not the right thing to do as part of our long-term view of the future of the market and where we are within that market.

Operator

Operator

And this does conclude today's question-and-answer session as well as our call for this afternoon. You may now disconnect your lines and everyone, have a great day.

Zvi Lando

Chief Executive Officer

Thank you.