You may now disconnect. Hello, and welcome to Comscore's fourth quarter 2024 financial results conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star one again. I would now like to hand the conference over to John Tinker, Head of Investor Relations. You may begin.

Thank you, operator. Before we begin our prepared remarks, I'd like to remind all of you that the following discussion contains forward-looking statements. These forward-looking statements include comments about our plans, expectations, and prospects and are based on our view as of today, March 4, 2025. Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. These risks and uncertainties include those outlined in our 10-K, 10-Q, and other filings with the SEC, which you can find on our website or at sec.gov. We disclaim any duty or obligation to update our forward-looking statements to reflect new information after today's call. We will be discussing non-GAAP measures during this call, for which we have provided reconciliations in today's press release and on our website. Please note that we will be referring to slides on this call, which are also available on our website, comscore.com, under Investor Relations, Events, and Presentations. I'll now turn the call over to Comscore's Chief Executive Officer, John Carpenter.

Thank you, John. Thanks, everyone, for joining us this evening. In 2024, we made meaningful progress towards our goal of establishing Comscore as the global leader in measuring audiences and their media consumption across platforms. Our cross-platform audience solution, Cluxtimic, coupled with our cross-platform ad measurement product, grew 20% for the year and was up 22% in the fourth quarter. As advertisers, including large CPG and healthcare clients, as well as major walled gardens and others, leaned into Comscore's cross-platform capabilities to reach their desired audiences, with targeted campaigns across both linear and digital channels.

We also made meaningful progress with a couple of major holding companies by signing new multiyear contracts for our suite of cross-platform and currency measurement offerings. That progress, which has been a major area of focus for us, began to pay off in the fourth quarter where we saw more advertising dollars transacting on Comscore's measurement currency across local and national TV than at any other point in the company's history. In addition to the momentum we built with our cross-platform solutions, as well as with key clients, we made some big operational changes. We shored up our cash position with a new round of financing that we closed at the end of last year. We also restructured our deal with Charter, an agreement that we estimate will save us more than $35 million over the remaining six years of this deal. We also added key talent to our leadership team with the hire of our new chief marketing officer, Jacqueline Keller, as well as bringing on industry veteran and change agent, Frank Friedman, as our chief data and analytics officer and head of measurement. These key hires help us round out a talented team that is focused on delivering both results and our cross-platform vision. Turning to the scoreboard for 2024, I'm proud of how the team rebounded in the second half of the year after a difficult start. Our revenue of $356 million represents a second-half print that's a meaningful acceleration in key cross-platform growth areas as well as currency advancements in parts of the market that have been previously difficult to make meaningful progress in. Our adjusted EBITDA print of $42.4 million reflects a continued effort to remain disciplined on costs, while also investing in key areas of the business fueling our growth moving forward. To return specifically to the fourth quarter, the progress that we're making comes into sharper focus.

In the fourth quarter of last year, we delivered revenue of $94.9 million, nearly flat with the fourth quarter a year ago. An adjusted EBITDA of $17.2 million, which is up 4.4% versus the same quarter a year ago. While I'm encouraged by the numbers themselves, what's more interesting to me is how we delivered them. In the fourth quarter, we saw strength in areas of our business that represent key growth drivers for our future. Our cross-platform offerings, specifically ProximaC and Comscore campaign ratings, continue to scale within programmatic advertising environments. On the TV currency front, we saw strength from clients who renewed big agreements with us and from our clients using Comscore TV as a currency for more of their ad campaigns. As I mentioned earlier, we saw more dollars in advertising spend trade on Comscore currency in the fourth quarter than in any other quarter in the company's history. While we still have work to do to deliver the results that we expect from ourselves, it's gratifying to see our clients confirm for us that we're moving in the right direction as they put more of their budgets against Comscore's cross-platform and currency measurement offerings.

As we highlighted before, Comscore brings a portfolio of measurement and audience solutions to the table to help media companies, platforms, and advertisers understand, reach, and drive consumer actions. We create these measurement and audience solutions by scoring and analyzing audience behaviors wherever they happen. In a privacy-forward way, Comscore measures audiences on 216 million connected TV screens, more than 200 million desktop screens, and 240 million mobile devices. We're also measuring over a half a trillion social actions, and more than 200,000 movie screens around the world. We have an unmatched view of audiences across platforms, which positions our measurement and audience products for a world where reaching consumers spread across dozens of platforms is mission-critical to our clients. It's with this unmatched set of audience data that we're building best-in-class cross-platform and currency measurement solutions. As we look towards this year and beyond, we're clearly focused on delivering long-term profitable growth anchored by our cross-platform and currency capabilities. Specifically, in 2025, we expect to continue to see high double-digit growth from our cross-platform solutions. ProximaC, our programmatic audience targeting solution, is expected to continue growing high double digits throughout the year. Comscore campaign ratings (CCR), our cross-platform ad measurement product, helps advertisers evaluate and optimize their ad campaigns across platforms. It specifically helps them understand which platforms are driving incremental reach, enabling them to optimize campaigns while they're in flight. We fully expect this product to continue to scale throughout the year, and deliver meaningful double-digit growth. Finally, as you may have seen earlier this year, we announced Comscore content measurement, or CCM. Launched in January of this year, Comscore content measurement is our cross-platform content measurement and planning solution. As brands and agencies look to understand which platforms and content most effectively attract the audience that they need to reach, CCM puts that data at their fingertips. While we're still in the early innings, we've already printed deals with key enterprise clients in both interest in this solution and our pipeline are strong. The TV currency product, Comscore TV, is another place where we expect to drive growth this year. While there's no question that the future of advertising is cross-platform, there's also no question that TV remains one of the most efficient vehicles for reach available to advertisers today. We expect to see the usage of our currency products continue to accelerate throughout the year, building on the momentum that we saw in the second half of 2024. We have an exciting year ahead of us, and I look forward to sharing our progress with you throughout the year. But for now, I'll turn it over to Mary Margaret to talk you through 2024 in more detail and provide our guidance for 2025.

Thank you, John. Total revenue for the full year was $356 million, down 4.1% from $371.3 million in 2023 and above the guidance we gave earlier in the year. Content and ad measurement revenue of $301.1 million was down 2.8% from 2023, driven by lower revenue from our syndicated audience offering, partially offset by an increase in cross-platform revenue. Revenue from our national TV and syndicated digital products was most notably impacted during the year by the pricing pressures our legacy media clients have been facing, which has impacted our ability to rebound in these areas. Our movies business continued to show consistent growth, generating $37.1 million of revenue in 2024, up 5% from the prior year. Cross-platform revenue of $40.5 million was up 20% compared to the prior year. As John mentioned, our cross-platform solutions had a strong back half of the year as demand for our offerings continued to increase. We're pleased with the progress we've made to overcome some of the setbacks we had earlier in the year and expect growth in this area to continue as we move into 2025. Research and Insight Solutions revenue of $54.9 million was down 10.6% from 2023, primarily due to lower deliveries of custom digital solutions and list products, as a result of the pullback of discretionary spend we've seen from certain clients. Adjusted EBITDA for the year was $42.4 million, down 3.8% from 2023, resulting in an adjusted EBITDA margin of 11.9%, in line with the guidance we gave earlier this year or last year. Our core operating expenses for 2024 were down nearly 2% year over year, driven by a decline in employee compensation and lower cloud computing costs, partially offset by higher data costs. While we've made good progress transforming our business in 2024, we're continuing these…

With that, I'll turn it back over to John for some closing remarks.

Thank you, Mary Margaret. This concludes our prepared remarks. I'd like to thank our employees around the world for the work that they do every day to bring our solutions to life for our clients. Operator, with that, we can open it up for questions.

Thank you. Please press star one one on your telephone, then wait for your name to be announced. To withdraw your question, please press star one again. Please standby while we compile the Q&A roster. Our first question comes from Jason Kreyer with Craig-Hallum. Your line is open.

Great. Thank you, guys. John, we've just seen a lot of volatility in results through Q4 and the early stages of Q1. I'm just wondering if you can maybe give us a lay of the land of what you're seeing if you've seen pockets of volatility or most things have been pretty stable for you.

Hi, Jason. Thanks. I would say, you know, we've seen really good momentum coming out of and throughout the fourth quarter, and we believe that momentum carries nicely into 2025. We know that the first quarters, in terms of just the sheer size of the ad spend in the marketplace, from a digital standpoint, always the lowest quarter. We've got that appropriately factored into the guidance that Mary Margaret indicated for Q1. We haven't seen a lot of specifics in terms of macroeconomic factors that are pulling on anything here coming out of 2024. We feel really good about the momentum that we've built and fully expect that to carry forward and have that reflected appropriately in how we try to guide for the year.

And appreciate that. If we're going into a world of more uncertainty, do you think that creates more opportunity for a solution like ProximaC that can basically help marketers find efficiencies in the media spend?

Yeah. I mean, we certainly think so. Part of, you know, not just the uncertainty, but, you know, you've got a loss that continues to permeate throughout the digital ecosystem. You've got, increased consumer privacy and regulations state by state. As you know, our ProximaC offering and the ID-free solution that we provide to the marketplace is something that continues to scale and against that backdrop, we anticipate it is only going to continue to benefit.

Okay. Thank you. Last one for me. So you had called out more currency utilization in Q4 than you've ever seen before. You had paired that with some new agency contracts that you won. Is that the driver, or do you think there are others, like external drivers that are creating better currency adoption?

It's probably a combination of both. There is certainly no shortage of press in the marketplace around the goal of clients to see better and improved innovation around TV currency. We've been a beneficiary of that certainly in the fourth quarter. But our focus at the agency holco level specifically over the course of the last call it, twelve months, has been an area that we've called out that we're clearly focused on. That work and that effort paid off with a couple of the big agency whole companies as their contract came up really leaning into the offerings that we have, and multiyear contracts that are also coupled with a focus on currency adoption. We saw that pay off in the fourth quarter with greater ad spend against our offerings, and we certainly anticipate seeing that continue throughout the year.

Alright. Appreciate the thought, John. Thank you.

Of course. Thank you.

I'm showing no further questions in the queue. I would now like to turn the call back to CEO, Jonathan Carpenter, for closing remarks.

Okay. Thanks, everybody. I appreciate everyone joining us this evening, and we'll be talking to folks soon. Thank you.

Ladies and gentlemen, that concludes today's conference call. Thank you for your participation. You may now disconnect.