Richard Robinson
Analyst · Barry Lucas
Well, I think right now, it's really getting teachers to use it, getting them familiar with it, getting them to download it, and getting them to use it in their classroom, getting them to show kids books on Storia, on their interactive whiteboards and on their tablets in the classrooms. So it's more of an introductory phase where people are using it and getting used to it. I think it will take, at least, this school year before we'll see any impact of Storia of going home and being -- purchase being made by parents at home through Storia of ebooks for their kid. So we're looking more at the number of downloads, the conversions to registration and ordering and use of the ebooks, and other kind of metrics like the number of schools in which Storia is used, the number of teachers using it. So we will -- I think we will not see a strong revenue until 2014, but we will see teachers using it excitedly and broadly in the classrooms, and we'll see what the strong and weak points of it are, and how we can add to it and keep evolving it to make it more effective, but we do see Storia as the way for teachers to bring ereading into their classrooms. They're very excited about it. It's something they can bring to their kids, and it makes their kids excited, and it's kind of a new way of talking about reading in the 21st century for teachers, and that's what drives their interest and enthusiasm. In terms of sales metrics, we have established, as you know, 2 years ago, the goal of 30% of our sales being digital in this area of our business by 2015. And we have a plan that will get us most of the way there, which is very much dependent on how we build the Storia in a whole variety of ways through the schools and through the parents and through the Fairs, and how many books the parents and the teachers will wind up buying through Storia over that period of time.
Barry L. Lucas - Gabelli & Company, Inc.: Helpful. Two more items, Dick. One is Common Core, which I think you've adequately described the opportunity, but how do you think about the risk of Common Core? I mean, as we get kind of -- I would say more standardized requirements across the country, doesn't it make you a little bit more vulnerable to the big guys, let's say, McGraw-Hill and Pearson, coming down from the top, and maybe the barriers to entry to the business become lower, and others who are not necessarily in Educational Publishing, but are somewhere aligned or close to that nip away at the bottom. So how do you think about the risk part versus the opportunity?