Christopher S. Ripley
President
So to address tennis, it. Look. We are very pleased with the trends that we are seeing at tennis, as was mentioned, their core advertising. In the quarter was up 21% year over year. Distribution revenue was up 2%, you know, driven by D2C subscription growth. So, you know, there is. there is a lot of good trends going on at tennis. From an industry perspective, but also from a company perspective. So, you know, industry perspective, interest and participation in tennis continue to increase post COVID. So COVID sort of you know, reignited the industry as it did or the, you know, the sport, if you will, as it did, several other sports, and that momentum continues you know, through to today. And, just to give you a flavor, you know, that the call year Tennis Channel has been setting new rating records on its cable. it is linear cable channel. So, you know, there are not too many cable channels that I am aware of that are actually growing audience across all key metrics, and Tennis Channel is a standout in that regard. Q3 ratings increased across all key demographics. The Cincinnati Open, which was this summer, became Tennis Channel's most viewed tournament ever. And August was Tennis Channel's most watched month ever. So. And not. So that is just kinda core linear channel strength. But then on top of that, you have Tennis Channel 2, which is a free ad supported channel that continues to grow in terms of audience, and distribution. it is not fully distributed yet, but it is on many fast platforms. it is on various cable platforms. it is on YouTube TV, and then, you know, we will continue to expand its distribution over time. But you know, the types of increases you are seeing on that channel you know, are double-digits in terms of audience flow. So that is. it is a whole new linear channel that is fueling growth. And then you have got social and digital outlets, which are seeing tremendous growth in the double digits in terms of traffic and interesting engagement. So with our new leader over there, Jeff Blackburn, he is re-architecting the entire digital infrastructure at Tennis Channel from the website and culminating with new apps that we are going to be delivering in December. So we will be, you know, in house on those apps free from third party vendors and controlling our destiny there with a vastly superior product quicker iterations, AB testing, the ability to you know, iterate our product in a much faster way So to really understand tennis from a you know, high level, The biggest opportunity was within tennis, beyond just the core growth that I described. Is the ramp up of streaming. And we have the new app-- with the new apps coming and having all of our now available direct to consumer, there is a tremendous opportunity to ramp up subscribers on the streaming side. So we are investing-- it is certainly the company is in investment mode. Investing in content. it is investing in technology. it is investing in marketing for subscriber acquisition. So that is why you are seeing you know, the profitability do what it is doing, but the top line is growing very nicely, and the trends are very positive there on tennis.