Hamid Akhavan
Analyst · Walter Piecyk with LightShed. Please proceed with your question
Well, there are a number of things that have to be developed for us to go from what the company has been, which has been an MVNO and to a company that is MNO, has his own network, has probably the best network, if you look at it even on earlier stages of his life that has not even been fully optimized on the load is already performing better than competition in many areas. So there are many, but I can highlight just a couple of them. And none of them are fundamentally unsolvable or in any way, issues that we cannot address in due time. But let me say that, first of all, our distribution is less than the competition. They have, I don't know, five times more stores that we have. We will focus heavily on digital experience, the digital experience. We just launched our combined prepaid and postpaid app and website. And I'll ask you to – so anyone who's interested, I'll challenge you, ask you, please go ahead and download our app, use our app and see if you have seen any better – whether you have seen anything better in the marketplace, and please send me feedback, and I'll take it. The other issues we have is that the phones that are locked today to the other carriers and unlocking is a very big issue for us. And I think the FCC is heading in the right direction by giving customers and consumers in a market a competitive choice. But asking that the carriers unlock the phones after 60 days, and we'd be very supportive to that competition. We think we're willing to go head on and hand to hand competing in a fair and open market as opposed to a market that is locked to three oligarchs, oligopoly, the three carriers are keeping the customers in a locked position for a market this size, that's just – in the number one market in the world, I think that's just it's not appropriate, not appropriate level of competition. So that's – to me, that is an unfair placement for both the consumers and us. I think to develop our brand is yet another one. Our brand has not been a postpaid brand, but it's been a prepaid brand and a community of other prepaid brands. We need to elevate ourselves, and you will see some of that to the second half of the year where we show up and how do we position our brand. We're going to have to fix that. So the multitude of areas to develop, every one of those, by the way, have been experienced by other companies. If you go back to the incumbents, if you go back 20 years, even I would say one of the incumbents was in exactly the same position and now they're in a much better position. So there's a recipes for doing that. We're looking forward to doing all of that. And by the way, I want to say that we have a network that is excellent and is empty, and I continue to say there is nothing more dangerous than an empty network, and we certainly intend to take advantage of the available capacity we have just – with quality and the offers we have in the market, I think we have a path that we have charted for capturing proper market share.