Charles Ergen
Analyst · Pivotal Research Group
Well, I don't think -- I think -- look at ARPU and expense line and SAC, the return on a new customer is not what it was five or six years ago. And that's something we always have to watch, particularly with all the discounting that's going on there, you really got to take a look at all those factors and say, what -- I think you have to start looking at what customer do actually -- which customers do you make a profit on and which customers you do not make a profit on. That hasn't been too much of a task in the past because you make profit on everybody, but I think -- then they get to be a little bit more selective today. In general, the trend in SAC has been because we've gone more to MPEG-4 equipment, a little bit heavier advertising in the first quarter. As we get to the vast majority of our customers in MPEG-4 equipment, hopefully that of course, then we look for cost savings in manufacturing lower-cost MPEG-4 equipment. So that's a factor. But we certainly have seen -- certainly the industry has gotten more competitive. And we've seen in general, trends to increasing SAC, although I think there's a limit to where that would go, at least for us. And we've seen more competitive -- more discounting of the programming side of it. So when you put those things together, I think we just have to be smart about how we go about the marketplace out there. And one of the big items -- the two big things we fight are programming costs, where we're not able to pass all those cost increases on to our customers due to the competitive environment. And the heavy degree of discounting takes away from ARPU because you're continuing to give a discount on a new customer for a period of time. So that has some risks. So we take a look at all those things. And on the other hand, from a big picture perspective, we can -- broadcasting's a super efficient means of delivery of TV, and particularly we get the high-definition television, now 3D coming, takes a lot of bandwidth, that as things become competitive, the people who are going to win are going to be the most efficient at what they do. And certainly, satellite broadcasting has some advantages when it comes to efficiencies there. So those particular trends are good for us. And so we've got the headwinds of competition and programming costs. We got the tailwind, so to speak, of heavy bandwidth uses for consumers that they want in terms of high-definition television and now 3D coming.