Charlie Ergen
Analyst · Jonathan Chaplin with JP Morgan Securities
Yeah. I mean I think that's an interesting question. As a general statement you've got another competitor in most markets who are just the phone company who wasn't there two or three years ago, right. So the general thing is you've got an extra competitor, right? That obviously makes things more difficult. On the positive side, you have a couple of things, those competitors, you're not going out to certain market constituents, they don't build that fiber-to-the-home or fiber-to-the-curve for middleclass American, it's upper class America, right. And they don't go to rural America by any means. So satellite doesn't face increased competition there perhaps. The second thing is that consumers are showing they want more advanced services, let's just call it DVR and HDs. There is nobody who makes a better DVR than or sells a better DVR today in DISH network. There are countless reviews of product where the 722 is pretty universally considered the best total overall DVR business. Secondly, the HD offerings while we're behind a little bit in local markets today that's something that we're able to get back up as industry leader in 2008. So that is an opportunity and I think you saw some of that from DirecTV, where it did very well with that even with the increased competition. So the third thing is, probably there is more opportunity now, for example in MDU market than there was before. Congress has passed a law or the FCC has passed a law that the outlaws cable exclusives. So many MDUs really walked out, because there was a cable exclusive for 10 more years. We just didn't have a chance to go and compete. That environment has changed somewhat. And the fourth thing, I think as Stanton announced here, that is initiating paradigm shift and it is the digital conversion. So that means there is 13 to 15 main homes out there who don't pay for TV today, signals are going to be go black unless they put a digital converter in. Well, not all of them are able to actually install an outdoor antenna and put a digital converter in, right. And so, we now have an installation network. Our spawn company manufactures a product that could be used there. So we have an opportunity perhaps in the digital conversion to play a role. They can enhance our relationship with consumers of DISH Network and perhaps increase our subscriber role. So an awful lot of things going on out there. So yes, we have an overall economy, overall competition that's tougher. It's not tougher than in 1986 when we were competing against AT&T and Comcast and CCI, and they scrambled all the signals and the sky went dark overnight, and we were selling thin foot dishes for $5000, it's not that tough. And so, I think we have a degree of confidence that we can execute in that kind of plan. And like I said, what I like about it is you got to be good. And as we talk this time next year, we'll probably see how we stack up versus everybody else in the business. Unfortunately, I don't think we stacked up as well as we like to in the fourth quarter.