Executives
Management
Ana Botín-Sanz de Sautuola y O’Shea - Chairman and Executive director Jose Antonio Alvarez - Chief Executive Officer, Executive Vice President of Financial Management and Investor Relations Jose Manuel Campa - Head, Investor Relations Ana Botín-Sanz de Sautuola y O’Shea: Good morning. Welcome [Technical Difficulty] Group 2014 Results Presentation. And thank you for joining us. Since I assumed my new role as head of the Santander Group, four months ago, I had cleared the four priorities going forward. And so our focus has been, first, governance and board composition. We now have a board with 60% independent members of which 33% women and four nationalities with a good mix of skills and experience. The executive team, we have new team that brings international experience from inside and outside the group, and in addition we have simplified the corporate structure. Three, capital, after a €7.5 billion capital increase we are now amongst the best in overall capital ratios versus our key competitors and we have a sustainable dividend policy. And fourth, and that is what I want to talk to you about, the fourth area of focus, which has been the strategic review of all our business and setting up priorities. There are six major trends that are shaping the way, in which we think about banking and we could group them around three. First the macro trends, which we see as overall positive for us; U.S. and UK, very positive view with expected growth of 3.6% for the U.S., 2.7% for the UK. Europe, less growth, but we expect QE and lower oil prices will deliver new investments and higher than expected growth, with countries like Spain with a projected 2.5% increase in GDP in 2015; emerging markets with a diverse performance but still growth. The second trend, of course is regulation. The regulatory house we live in is being rebuilt as we speak. We need more clarity on important things like capital, banking reform, or resolution frameworks. And the third, digital and consumer revolution, this is perhaps the most profound and its impact is here to stay. Digital technology is changing banking as it changes our customers’ behavior. In many of our markets 85% to 90% of transactions are done digitally. Smartphone users check them 150 times a day. That’s being close to your customer. With so much choice available to customers, earning their loyalty is more important than ever and also more difficult. And this revolution means we must offer a different kind of bank. Santander’s response is summarized in three words: simple, personal, and fair, a point to which I will return later. So this is our starting point, our model. It is unique. No other bank has this combination of, first, a diversified presence with a well-balanced emerging mature markets mix delivering growth above peers, expected average GDP growth in our markets close to 3% by 2016; second, with the strong retail and commercial operation in all of those markets, we are or could be or have potential to be top three in our ten core markets, where we have access to one billion potential customers; third, our model autonomous subsidiaries, in liquidity and capital, but with integrated IT and support and control frameworks, to deliver group value added; fourth, with strong balance sheet with a predictable risk profile we have delivered a dividend every year, for more than 50 years including during the crisis; and last, but not least, a tough global brand, according to Brand Finance, we’re number ten in the world, and it is one of the many ways in which we add value everyday from our corporate centre. In summary, Santander is today a well-diversified retail and commercial bank with recurrent earnings generation, low rates and attractive growth profile. Our purpose is to help people and businesses prosper. It has always been part of the Santander culture, since its beginnings as a small regional bank that look to support international trade and commerce with Latin America. Our aim is to be the best retail and commercial bank that earns the lasting loyalty of our people, customers, shareholders, and communities. So what does that mean? The best bank is not necessarily the largest. It is a combination of many factors: retail and commercial bank, this is our essence; traditional banking, delivering sustainable results; loyalty is the core of our opportunity, building lasting relationships with all our stakeholders; people, customers, shareholders and communities, to create a virtuous circle, loyal employees will achieve loyal customers that will deliver better returns that will revert to society. Just as important as our aim is how we achieve it, how we act and behave each day. And we ask our teams and our customers about the type of bank they want and the three words that summarized it were simple, personal, fair. This is the Santander way. And we will put in place initiatives to ensure our culture which is consistent with the Santander way to be the best bank for our people, for our customers will work to add value for them through our products and our services in an efficient way to earn the loyalty. For our shareholders, we will use our reinforced capital position and predictable risk profile to grow our profits in a sustainable way. And when we achieve this, we will be able to further support the communities in which we operate, among other programs with our flagship Santander Universities. We want to be the best bank for our people and our way to achieve this will be by being simple, personal and fair. And we have done more than 6,000 interviews, talked to our people across the countries in which we operate to ensure we land these principles according to the local culture. We are working a specific initiative to promote this cultural change, a global talent management program and internal communications program led by the local CEOs, reviewing our training and development for all our teams and also review our objectives and incentives. The UK example, we aligned objectives and incentives to our simple, personal and fair objective, and the best example was to introduce a gateway to customer satisfaction for all employees from the CEO to the branch managers, nobody would get a bonus if customers were not satisfied according to our metrics. And the goal is to become top three bank to work for in most of our geographies in 2017 and ultimately in all of them. Earning the loyalty of our customers will be our top priority and the base of our strategy. We have 92 million retail customers and only 12.2 million are loyal customers and that is a customer who does most of his or her banking with us. Growing this number is the most significant opportunity we have and they will deliver benefit and measurable results. It should grow our current account balances as a result of having more transactional customers. This is already happening in certain countries. It will allow us to better understand, have better information on our customers, our customer behaviors and deliver more profitable lending growth. I will say we have a goal to grow more than our peers and have and deliver this growth with the right returns. They will ultimately allow us to grow our profit as loyal customers are four times more profitable. Our goal for 2017 is to have 17 million loyal retail customers, that is 40% more than today. And again, we have specific initiatives underway to achieve this. Products that foster loyalty like the 123 account, our services in select private banking and others. More importantly we know this can be done. I have seen it in the UK. With 123 account in three years, we’ve multiplied times three our current account balances, double the loyal customers, and moved from last to first in customer satisfaction with the resulting increase in £1 billion in revenues. In corporate and SMEs we have a very similar opportunity. We have three million customers of which only 26% are loyal. We have a unique value proposition for corporate, offering all companies specialized products and services that normally are only available for larger corporate; our SMEs, our retail network and digital channel, our strong presence in 10 countries and working together with our private banking offering. But in addition, we offer innovative and differentiated program unique to Santander. Our breakthrough in the - program in the UK or at banks in Spain and other countries where we offer financial and non financial support for SMEs, Santander Trade, a portal to support SMEs who are looking to import or export we have already 14,000 customers on boarded, and finally the Santander Passport, where if you are a Santander customer you will be treated in the same in every single one of our banks. So where are we in terms of results, we have grown this year our lending balances by 7.7%. We expect to grow above our peers in the future. And the goal is to exceed 1 million loyal customers by 2017. The second strategic initiative for our customers is operational excellence. We have been cost leaders for many years. Going forward, we understand operational excellence as delivering the best service in an efficient way, adding value to our customers. And we have not always been leaders in customer service as you can see in this graph and that is why we have a dual goal to become top three in customer satisfaction across geographies, while maintaining the cost leadership. We are working on two fronts to achieve this. First, simplifying our customer processes across the bank, leveraging on digital technologies. And second, adding value from a simplified group structure. We have already taken steps towards this by reducing from 15 to 11 the number of divisions in the group, but we will add value as I say by providing corporate frame works and control and sharing of best practices to the countries who are the ones responsible for leading the businesses. Our digital offering is core to our business model. Our digital customers are more loyal and three times more profitable. However, today, only 28% of our customers use our digital channels. The objective is to increase this to 45%. That’s almost double by 2017. This will drive more loyalty, more last customer relationships, and as a result more revenues. It will also reduce the cost to serve. Here we’re working on several fronts. We’re upgrading with specific programs our online and mobile channels. We have created new innovation area which reports directly to me and we have initiatives already going like our $100 million Fin-Tech Fund. So what does this mean for our shareholders? After our €7.5 billion capital increase, we are amongst the best in overall capital adequacy. As you can see in the slide, if we consider our business model and risk profile, which have been validated by the recent AQR and stress test, our reinforced capital base will now allow us to pursue organic growth opportunities to support our customers and to pursue a sustainable dividend policy increasing the cash dividend payout from €1 billion to €2.5 billion. Very importantly going forward, we will assign this capital in a more efficient way as we focus on organic growth, mainly in Europe and the Americas. We will be stricter in the internal capital allocation, allocating capital to those businesses where we see higher potential return. We will be stricter in our acquisitions criteria so let me be clear we are not currently considering this a priority and we’re not considering any acquisitions. In summary, this will allow us to deliver return on tangible equity between 12% to 14% by 2017. And to achieve this profitability excellence in risk management will continue to be essential. We are working on several initiatives which we group around what we call the group-wise risk management program where we are enhancing the holistic and timely control of all types of risks in the group. And this is an example in what we call the risk data aggregation project we’re investing €500 million. The goal is to achieve a predictable risk profile with NPL below 5% and with high coverage levels. Going forward now, most of our geographies we see at entering growth cycles. We expect an average GDP growth as I said, close to 3% by 2016. So a positive macro together with the growth in revenues, driven by developing better customer relationships and loyalty, improved performance in cost and customer satisfaction and strong balance sheet and prudent risk management will allow us to deliver higher growth than our peers and improve profitability to our shareholders. We are building from a solid base of results. We increased our profit by 39% in 2014, showing improvement in net interest income plus 4%, expenses down by minute 0.6% and provisions minus 14%. And going forward again, our aim is to deliver higher earnings per share growth than our peers. This is driven by a solid increase in customer business. Our loans are growing by 5% with deposits and mutual funds growing by 6%. And as you can see almost every single one of our countries is growing across all markets with one exception, which is Portugal on the credit side. Finally, I want to mention our commitment with our communities. Santander Universities is a focus of this commitment where global leaders in education with innovative program of support to entrepreneurs and SMEs as I explained, but we also have many local programs where we’re supporting charitable initiatives through our branch teams. We have committed €700 million over the next few years, as we announced in our meeting in Rio last summer, to support higher education. So with this contribution to our communities we closed the virtuous cycle of people, customers, shareholders and communities. So what does this mean for our main geographies? If I have to sum it up, and I said this earlier, earning the loyalty of our customers is the unique opportunity we have going forward. And just as an example, if we’re able to grow in just these four countries to 40% loyal customers out of total active customers which are already with us in the bank, in the UK and Spain and 25% of the total in Mexico and Brazil, we would generate between €2 billion to €3 billion of additional income. But most importantly there will be satisfied customers, which means better and more sustainable revenue generation going forward. So earning our customer’s trust, growing the number of loyal customers is the most important common denominator of all our local strategies. And briefly just what are our main goals country-by-country? In Spain and Brazil, this strategy entails a legal transformation with major emphasis in digital which will result in top-line growth higher market share in SMEs and commercial with the UK continuing along the current path. These three countries should contribute to circa 4 million increase in loyal customer by 2017. In Spain, our specific game is to lead the retail and SME markets by investing in our digital offering and become the bank of chosen in the Spanish market for all customers. In Brazil, we have completed now the integration and we have a solid platform. We are now aiming to build the retail franchise which again will deliver top-line growth based on loyal customers and a more balanced business mix. In the UK, the priority remains to continue building on the 123 strategy which has been very successful, continue growing the SME franchise. We have grown from less than 3% market share in SMEs to more than 6%. In the U.S., which is a developed market with emerging market GDP growth, we expect 3.6% growth for 2015. Our priority is compliant with the new regulatory requirement. We are confident we will deliver on our commercial transformation plan to improve our return on equity. Mexico, we see huge potential for us. We have ambitious loyal customer growth targets both for retail and corporate, again by investing in digital and leveraging on the relationship with the U.S. and opportunities like the new infrastructure, energy, and telecom projects. And finally, Santander Consumer Finance, which will continue delivering profitable growth. So to become the best retail and commercial bank, we will work on the execution of the strategy I have outlined. We have set for ourselves specific and measurable targets for each of our stakeholders in the four quadrants; for our people to be the top three bank to work for in the majority across geographies; for our customers achieving 70 million loyal retail customers, one million SMEs and corporate; with growth in our customer loans above our peers and to be among the top three in all our geographies in customer service and reach 25 million digital customers. For our shareholders this means to up to 14% return on tangible equity, a fully loaded core capital of between 10% and 11%, NCR ratio of below 5% with the gross income below 45% and higher earnings per share growth than our peers. And finally for our communities, I mentioned the €700 million commitment we have made, giving out 90,000 scholarships in this period, and being top 10 in the Dow Jones Sustainability Index. And we will track the progress against these metrics twice a year. To give you visibility on our plans by country, we’re proposing to review this progress in more detail in an investors’ day to be held next September and we’ll be very happy if you could join us. So in summary, Santander offers today a combination of both financial strength and growth above market through organic growth. We believe the current environment offers a huge opportunity for us and that we are well placed to take advantage of this. We will do it by strengthening our culture, by strengthening and giving more value-added products and services to our customers and communities. We will do this by growing organically increasing our customers loyalty will be the key building block and do it profitability through offering them the best customer experience on leveraging on our operating excellence. We will be going forward even more rigorous in our capital allocation and certainly to those businesses that have higher potential. I joined Santander in 1988, so I know my team and our business quite well. Over the last month, as I explained, made the necessary changes both at the Executive and Board level, so that going forward as of today, we can focus on building the best retail and commercial bank that earns this lasting loyalty of our people, customer, shareholders, and communities. Ultimately, as I see it, the measure of our success will be that in every market we’re operating, our customers are the ones bringing in new customers. And I’m confident, we will achieve this, because we are a team willing to go that extra mile to serve our customers. Most important is our aim to be simple, personal, and fair. A simple bank offers its customers a service that is convenience, products that are easy to understand, however, and whenever they choose to bank. It makes its processes better every day, so they are easy and clear for customers and its teams. A personal bank treats its customers as valued individuals providing a professional personal service they can trust, it supports colleagues to develop their skills and achieve their own ambitions. And a fair bank treats people as they likely to be treated and earns investors an adequate and sustainable return, I mentioned 12% to 14% return on equity while contributing its share to help communities. So thank you very much for listening. And I turn over now to Jose Antonio for the results presentation.