So John, Cam here and then, Jason, will jump in as well, and talk a little bit about guidance. Firstly, as it relates to Q3, I'd remind you this is for us seasonally one of our softer quarters of the year, that is typically Q2 and Q4 the stronger quarters, Q1 and Q3 relatively speaking, because as the summer quarter tends to be when we work hard as we go through the summer to build demand. So that that's has been for a number of quarters. As it relates to the comments you indicated in terms of my prepared remarks. As we diagnostically came through Q2, we began to look at a deeper level what we've seen in terms of the drivers of the shift in demand outlook. I think as you would indicate, what we found was there are some actions that we could take almost immediately, and we've done that. And I'll walk you through those pretty quickly again. The market segment targeting has really been one we focused a lot of attention on. We believe fundamentally looking at how it, from a geographic perspective, from a size of entity perspective, from vertical, as well as app use, that that market segment targeting is, on a refined basis with the tools we put in place is getting us better purchase intent data, as well as actionability from an account based marketing perspective. So all those things have been stepped up to a new level, the amount of information we're driving into our process at the top of the final. And then as well, importantly, and I references this in the last quarter's commentary. One of the things we wanted to do is to improve the instrumentation of the teams we're using and looking at top of the funnel activity and then migration it through the funnel throughout time. All of that work has been advanced pretty significantly in last 90 days. We're not completely finished in all of this. This quarter, really in my mind, reflects a first half. But what we have done with the instrument is put in place some greater visibility across the organization, both sales and marketing all the ways down to the first line sales teams. So they can track and look at a much more visible and indicated way, where the pipeline is growing, how it's moving. And importantly, we said this last quarter, I'm going to repeat it again. The pipeline has been growing. The challenge we ran into in the last quarter as we look at it wasn't growing at the rate we wanted to, and that's been where do we can put our attention in the last 90 days. So we've put a lot into it. We're making progress. This will be a multi-quarter activity to get us to where we want it to be. But the first step along the path has been a good one.