Tom Albrecht - Stephens Inc
Analyst
I just want to step back, and it’s pretty fascinating to me the different approaches to getting through a recession here. And really, what’s your core philosophy in this environment? In other words, some people are very ardent in their belief that they are not going to compromise pricing and if they lose volume, so be it. Others seem more willing to use price as a weapon. There are different things I’ve heard out there, but I mean, how do you, what is your philosophy? And if you choose to use price more, what are you able to do on the cost side? I understand what you’re doing on the productivity side, and sometimes that’s cost, but do you have some very obvious cost buckets that go hand-in-hand if you choose to use price aggressively?
Rick O’Dell: Well, I think if you look at it, obviously, we have a costing model that we’re committed to. We believe in the costing model. And certainly there’s prices at which business doesn’t make sense, and we’re walking away from business now because of price, just like I think other people are. When pricing is not going to work for you, you have to look at it. The other side of that is, when businesses put out for bid, potentially you have an opportunity to look at business that wasn’t at the marketplace before. And you got to look at your network and where you have the synergies can take place in your operation and it contributes where you have underutilized capacity, and if you can capitalize on that, you make decisions where it’s in a backhaul lane and it’s going to contribute to my profitability. And then secondarily, I would comment there’s various marketing programs, targeted marketing programs for us to help build density in and out of small terminals and some of the things where we have some excess capacity. One example is, you may have a customer that is using 10 different carriers, and if we could get them to consolidate that business and we might be getting zero to one shipment a day. If I can get five shipments a day from that person, my pickup and delivery costs as a percent of revenue go down dramatically. So that would give me an ability to target that customer and get multiple bills from them and share the synergy with them at a time when rate is important to them and density is important to me and it benefits both parties. So that’s an operational end-targeted marketing program that you can work with, and it works for both parties. So, to me, you just have to have the discipline and know what it means to you, and work through the process.