Paul Boynton
Analyst · Vertical Research Partners
Thank you, Frank. Now, let's turn our attention to the markets and our strategic outlook. We believe that the growth in the cellulose specialties end markets will be lower than previously anticipated. In acetate, we believe the demand will be soft in the near term, driven by continued inventory destocking and recent public policy changes in China. In the ethers, while there are pockets of good growth, the broader category has been pressured by both the softer European economy and depressed pricing for cotton-based alternatives. Markets for high-strength viscose, engine filtration media and casings re main relatively stable and we expect these trends to continue. On the supply side, cellulose specialties capacity has increased as a result of our 2013 expansion, the expansion of others, and improvement in product quality from certain competitors. The combination of slow demand growth and increased available supply has created a supply demand imbalance and negatively impacted our cellulose specialty prices, declining by 14% over the last two years. As you recall, the CSE project was initiated in the 2010-11 timeframe when the market had been sold out for several years and the goal was to provide security of supply and stability to an extending cellulose specialties market and support our customer stated growth expectations at that time. We did not perceive the subsequent increase in the supply, nor the slowdown in the broader cellulose specialty end markets. In light of these dynamics, we are reducing our capacity, improving our cost position, and shifting our strategy to deemphasize volume growth in cellulose specialties. We believe these actions will position us for greater future profitability. Earlier this morning, we announced the restructuring of our Jesup, Georgia facility to better align our assets to current market conditions. The central component of this initiative is the permanent modification of the company's 190,000 tons C-line to the production of commodity products, namely fluff and viscose. Slide 6 shows the current configuration of our Jessup facility. As part of the cellulose specialty expansion, Rayonier Advanced Materials installed the newest technology and most efficient process for fiber purification of cellulose specialty grade on our C-line. As seen on Slide 7, this fiber purification technology will be decoupled from our C-line and reposition to our A-line, replacing less efficient equipment. As a result of these changes, A-line's cost position will improve and its operational flexibility will increase allowing it to produce a broader range of products for customers interested in higher value and performance. As shown on Slide 8, once implemented, our strategic repositioning will allow us to save an estimate of $14 million annually driven by both improved operating efficiencies and reduction of personnel. Commodity production capacity will increase by 11% to approximately 245,000 tons annually. While improving the Jesup facilities competitive position and reinvigorating our commitment to our commodity customers, this initiative will also reduce our cellulose specialties capacity by 190,000 tons or 28%. We have already begun implementing these actions. We expect the project will require $25 million in an additional capital expenditures and be completed in early 2016. And please note, the capital expenditures for 2015 are anticipated to be approximately $80 million in line with the higher end of our guidance, with the majority of the $25 million is expected to be spent in 2016. We also have a one-time non-cash write-off of $28 million reflected in our Q2 2015 results. Looking forward, we'll be well-positioned to support our cellulose specialty customers with the highest quality products, superior technical service, and security of supply that are critical to their operation. As a result of our asset realignment, we will have 485,000 tons of total cellulose specialties production capacity, roughly matching our current sales volumes. As shown on Slide 9, these actions are in line with our previously announced strategic priorities. First, we are aggressively reducing our cost position through cost saving initiatives and implementation of continuous improvement processes. At the beginning of the year, we announced initiative to realize $40 million in annualized run rate cost savings during 2015. As reported earlier, we are well on our way to achieve this goal. Today's actions will further our ability to reduce cost in the future. Second, we are leveraging our assets to achieve their greatest value in today's market conditions. Early in the second quarter, we announced a non-binding letter of intent with Borregaard, to product natural lignin-based products used globally in construction, agriculture and other industrial applications. This project will allow us to lower our overall cost position at Fernandina mill, while providing an opportunity for growth in new and attractive markets. We will continue to explore similar opportunities to grow our business in wood-based and natural chemicals. The asset realignment announced today furthers this asset initiative with a specific focus on our Jesup facility. And finally, on our third initiative, we remain committed to our innovation effort, which focuses on improving existing products as well as developing new products. We look forward to updating you as we progress further down this path. In conclusion, we continue to take the actions necessary to compete effectively and position ourselves for improved profitability and long-term success. Now, I'd like to open up the call for questions.