Thanks, Benson. With nearly 0.5 million tons of current production, we are proud to be the global leader in cellulose specialties. We maintain our position because of the quality and consistency of our products, surety of supply, superior technical support, low manufacturing costs and financial strength. However, being the leader does not insulate us from the realities of the current challenges in the market, and most significantly, over supply.
As we have previously discussed and highlighted on Page 7, this situation is being driven by several factors. First is the expansion of capacity by current participants, including our own expansion. Second, weak pricing in the commodity viscose market. As viscose prices drop, the existing cellulose specialties players who also produce commodity viscose are enticed to shift some of their commodity production into more specialties. And third, the slower demand growth in certain end markets, including cigarettes.
Now in response to these market dynamics, we're focusing on the following action items, as referred to on Page 8. First is preserving and enhancing our profitability. We will do this with a relentless focus on running our facilities efficiently and reliably. Reliable operations are low-cost operations. We will also implement broad cost-reduction initiatives. We are evaluating our corporate structure and expenses, operational and staffing costs, reliability enhancements to mitigate waste and capital investment for return projects.
As a small example of the latter, you may have recently read that we entered into a cogeneration power and steam agreement with Chesapeake Utilities Corporation. They will build a confined heat and power plant on our site in Fernandina Beach, Florida. Upon estimated completion of this project in 2016, we expect to realize up to $2 million in annual energy cost savings. Additionally, in the near term, we will redirect a significant portion of our cellulose specialties expansion capacity to the commodity markets by entering into multiyear contracts for these commodities. This will limit our cellulose specialties capacity for a period of time and provide us with a price premium on our commodity sales.
Second, we will focus on protecting and growing our existing cellulose specialties business by partnering with our customers on innovations to improve the efficiency of their operations and the quality of their products, thereby further enhancing our value proposition to them. As one example, we're working with a key customer on a project aimed at significantly increasing their manufacturing productivity with an ultrahigh purity product we're developing for them. We are also working to actively extend contracts with existing customers as those opportunities present themselves. For example, as we recently reported in an 8-K filing, we have extended a contract with a significant long-term customer. We are pleased to add another year to -- onto an already multiyear contract. We are also identifying opportunities to place additional cellulose specialty volumes into market segments we believe were underrepresented. Currently, we have more than a dozen ongoing qualification trials in either ethers or cellulose specialty applications.
Third and finally, we plan to grow the company by identifying specific opportunities that align with our core competencies. These opportunities include partnerships that leverage our manufacturing operations, coproduct streams and R&D capabilities. Further, we're working with our board and outside resources to evaluate specific areas for acquisition growth in attractive markets that provide a pathway to leadership. We expect this analysis to be completed in the first quarter of 2015.
To sum it up, we understand the realities of the current market, and we have dealt with similar dynamics before. We have always responded to such challenges and emerged as a stronger, more profitable entity, and we're actively putting ourselves on that path now. Let me turn it back to Beth to conclude the call.