Jesse Timmermans
Analyst · Barclays
Thanks Michael. Given all the moving parts in the current environment I’m going to do a less detailed review of our first quarter results today. As they’re not representative of our current business trends. As a result and in the spirit of transparency I’ll spend some additional time providing color on business trends since the end of the first quarter and some updated assumptions for the balance of 2020. I’ll also discuss our cost structure, capital spending plans and our balance sheet. Starting with the first quarter results. For Q1, we reported 6% year-over-year growth in net sales continued GAAP and adjusted EBITDA profitability and we generated strong free cash flow of $8 million. Given the unprecedented change in the consumer demand environment late in the quarter due to the COVID-19 pandemic it’s important to look beyond the headline numbers. As Mike mentioned, we came out of the gate strong for the first nine weeks of the quarter. Net sales growth exceeded 20% for January and February on a combined basis. The first week of March remained strong and year-over-year growth and traffic to our sites and mobile apps was outstanding during this nine-week period. A higher growth rate than any quarter in 2019. During the second week of March, we experienced a significant negative change in trend on both net sales and traffic to our sites co-incident with the escalation of the COVID-19 pandemic in the US. As a result, by the time we exited the first quarter weekly net sales were nearly 50% less in the corresponding week in the prior year. This unprecedented change in our trajectory shows how much the stay at home mandates have impacted consumer spending. Turning into the top line, REVOLVE segment net sales in Q1 increased to 1% year-over-year for the full quarter but again it’s important to look beyond the headline numbers. Before the negative impacts in March REVOLVE segment, net sales increased 17% year-over-year in January and February combined an improvement from the 13% year-over-year growth in Q4, 2019. Meanwhile the FORWARD segment performance was exceptional in the first quarter. FORWARD net sales increased 47% year-on-year. Its highest growth rate in several quarters despite the COVID-19 headwind late in the quarter. Active customers continued to increase surpassing the 1.5 million mark for the first time. Orders placed increased 3% year-over-year despite a negative impact in March. Average order value was flat year-over-year at $259 despite headwinds in late March resulting from a material shift in net sales mix to at-home product categories such as beauty and loungewear with lower average price points. International was bright stop for the quarter. With international net sales increasing 17% year-over-year despite being impacted in March. Looking at the months of January and February on a combined basis. International net sales were higher by more than 30% year-over-year just like in the US. The international net sales trajectory changing materially and became negative in late March due to COVID-19 impact. With that being said, similar to the last few quarters in the first six weeks of this quarter the international business has continued to perform better than the US business. In part because the international business is diversified across many different regions and also because of the outsized impact of COVID-19 on the US consumer. Moving to gross profit. Consolidated gross margin was 48.6% for the first quarter, a decrease of 290 basis points over the prior year. As indicated last quarter, we had expected a lower consolidated gross margin due to a higher mix of net sales from the FORWARD segment which carries a lower gross margin as well as the REVOLVE segment gross margin being lower year-over-year. Within the REVOLVE segment, we’ve delivered gross margin of 50.1% in Q1 down 310 basis points year-over-year. As we discussed in the prior quarters, the REVOLVE segment margin was negatively impacted by a lower percentage of REVOLVE segment net sales at full price, deeper mark downs within the mark down product and a lower mix of owned brands. The COVID-19 pandemic brought additional gross margin headwinds as a result of the decrease demand as well as more promotionally external environment. In addition to a shift in net sales mix to product categories that carry lower gross margins. Within the FORWARD segment not only did we deliver an acceleration of top line growth we also delivered strong gross margin. FORWARD segment gross margin was 39.7% an increase of 230 basis points over the prior year as a result of the merchandizing and marketing initiatives that we put in place after repositioning this business. Fulfilment which reflects the cost incurred to staff and operate our distribution center totaled $4.5 million or 3.1% of net sales as compared to 3.3% in the first quarter of 2019. As a reminder, fulfilment is primarily comprised of variable cost that we can efficiently flex up and down with demand. We’re very pleased with our ability to deliver continued year-over-year efficiencies in fulfilment as a percentage of net sales for the second consecutive quarter. In the normal course of business, we would expect further efficiency gains as we have previously communicated. However, going forward during this period of reduced demand we now expect fulfilment cost as a percentage of net sales to be less efficient year-over-year for three reasons: first there’s a decrease in efficiency as a result of the important process changes we’ve implemented in our warehouse to ensure workers safety including social distancing and providing personal protective equipment. Second, the shift in product categories we discussed will result in a decrease in average order value, which is a headwind to fulfilment efficiency measured as a percentage of net sales. And third, the lower volume and the current environment means there’s less efficient utilization of our expanded warehouse capacity. Selling and distribution cost which consist primarily of shipping, merchant processing fees and customer service were $21.8 million or 14.9% of net sales a slight decrease from 15% of net sales in the first quarter of 2019. As a reminder, selling and distribution costs are almost entirely variable primarily tied to the number of orders processed. During Q1, we were able to offset general price increases with greater efficiencies to maintain the overall level of selling and distribution cost as a percentage of net sales. Looking forward, during this period of reduced demand and similar to fulfilment cost. We expect the lower average order value resulting from the category mix shift and mark downs will put pressure on this line item when expressed as a percentage of net sales. Marketing costs were $22 million or 15% of net sales as compared to 14.2% in the first quarter of 2019. As a reminder, historically about 75% of our annual marketing expense relates to performance marketing on digital channels. Within this performance marketing component, we have the ability to flex our investment up and down in almost real-time making this area highly variable of sales. Shifting to brand marketing, with the current social distancing guidelines. We have cancelled or postponed many of our brand marketing events that had been planned for 2020. Including the REVOLVE Festival initially scheduled for April. As a result, we now expect our investment in performance marketing to represent a larger share of the overall marketing spend in 2020 than the 75% in recent years. We are targeting a reduction in total marketing spend as a percentage of net sales as a result of the reduced brand marketing investment and a continue balancing of performance marketing spend. General and administrative cost which primarily consist of salaries and wages were $18.9 million or 12.9% of net sales in the first quarter as compared to 14% of net sales in the first quarter of 2019. The year-over-year reduction in G&A was mainly due to non-reaching [ph] cost incurred in the first quarter of 2019 as well as the efficiency gains with scale as this line item is largely fixed. After we recognized the pandemic significant impact on consumer demand, we moved quickly to reduce G&A cost. As Mike mentioned in early April, we announced the outcome of very difficult decision to temporarily reduce personnel related costs. To give you some content, we expect these actions will temporarily reduce our cash, G&A cost by about 40% from the prior run rate. We will see the full impact of these actions beginning in May. For the first quarter of 2020 net income was $4.2 million or $0.06 per diluted share. Adjusted EBITDA was $5.6 million for a margin of 3.8%. Moving to the cash flow statement, we operate a highly capital efficient business as demonstrated by our capital expenditures of just over $500,000 in the first quarter less than one-half of 1% of net sales. We generated $8.1 million in cash flow from operations and $7.5 million in free cash flow for the first quarter of 2020. This cash flow generation further strengthened our balance sheet. As of March 31, 2020, we had net cash of $73.6 million since liquidity is especially important in these uncertain times late in Q1, we drew down $30 million from our existing line of credit. Our first draw on the line in over two years. With this, we ended the first quarter with total cash and cash equivalents of $103.6 million. We ended the quarter with $101 million in inventory, an increase of 4% year-over-year slightly lower than our 6% increase in net sales year-over-year. As Mike mentioned inventory trends improve through the first two months of the quarter before decreasing in March when we felt the impact of COVID-19. To preserve our cash and liquidity going forward, we have been very focused on managing inventory receipts for the balance of the year. We have reduced our intake of inventory for both third-party brands and owned brands. With a greater proportion of the reduction coming from owned brands. Looking ahead, we have modeled several different scenarios to gauge the potential impact of COVID-19 on our business and balance sheet. It is important to note, that while we are certainly hoping for a scenario where consumer demand recovers. We’re managing our cost structure under the assumption that business conditions remain very challenging for the rest of the year. Most important, we believe we have the flexibility built into our cost structure, the financial levers and adequate liquidity to manage through the downturn and be in a position of strength when the economy recovers. Now let me talk about business trends since the first quarter ended. Starting with the balance sheet, the combination of our capital efficient model, our active management of working capital and cost reduction measures to be implemented enabled us to maintain our cash balances through the end of April and into the first 10 days of May. Moving to the income statement, as Mike mentioned net sales in April declined approximately 40% year-over-year improving from nearly 50% year-over-year decline in net sales in the final weeks of March. Most important, the magnitude of our net sales declines has been reduced every week for the past four weeks and through the first 10 days of May, our year-over-year decline in net sales further improved to a roughly 25% decline year-over-year. this improvement came despite a very tough comp as our REVOLVE Festival event usually held in April was postponed along with countless travel plans, social gatherings and many other events that serve as a catalyst for our customers to buy from REVOLVE. The average order value in April was $204 a decrease of more than 20% from the AOV reported in the first quarter of 2020. Primarily due to the COVID-19 induced mix shift I mentioned previously having an impact on the full month of April. With that, I’ll turn to our full year 2020 assumptions. Without a doubt, the pandemic has created significant headwinds for our business. The duration and the extent of the pandemic is highly uncertain and the economic impact could last much longer. So, while it wouldn’t be appropriate to give traditional guidance in such a fluid environment or offer some insights. Seasonality, although our business is not overly seasonal like traditional retailers with sales concentrated around the gift giving holiday season. It’s worth noting that the timing of the COVID outbreak coincided with the start of what is typically our highest selling period of the year leading into the summer and festival season. As a result, for modeling purposes related to the current quarter ending on June 30, we expect the COVID-19 restrictions to negate the historical patterns of the second quarter typically being our peak period for net sales and gross margin. Average order value, we see average order value drifting meaningfully lower with continued mark down pressure and a continued mix shift towards lower price point categories as demonstrated by the April average order value decreasing more than 20% from the first quarter AOV, as I just mentioned. Gross margin, on last quarter’s conference call. We talked about our expectation for gross margin pressure in 2020 particularly in the first half of the year. The pandemic brings additional gross margin pressures. So, we now expect our gross margin for the rest of the year to come in lower than our previous projections and lower than the 48.6% in the first quarter of 2020. We expect this margin pressure to continue during this time of uncertainty for three mains reasons: first, our decision to shift more of our inventory buys into third-party styles with lower unit minimums in the near term while focusing owned brands on a more limited range of styles. Second, the shift in net sales makes away from our highest margin category addresses to comparatively lower margin product categories such as beauty and third, the sharply lower consumer demand and a correspondingly increased promotional environment has put additional pressure on mark downs. And finally, capital expenditures. We now expect total capital expenditures of approximately $2 million, a decrease of 60% from our prior guidance. The situation remains very fluid and uncertain. We will continue to monitor trends. We will remain focused and disciplined and we will take the actions that we believe are necessary to manage our financial position through this very challenging time. Now I’ll turn it back over to Mike to close our prepared remarks.