Richard Schwartz
Management
Sure, I appreciate the question. We are, we're been able to grow a brand in Columbia from scratch and it's been very successful for us. We're a top three operator out of many operators in that market. And over time here in the US heart brand awareness has been growing, but one thing that we recognize is that is certainly isn't the level of brand awareness. So we would like it to be, and one thing that we've done is to trade inspect River's Network, which is an in-house internally developed betting content network that's hired a bunch of very talented and well respected and local legends essentially in different markets. I think someone like Mike Eska in New York is a great example of that. And where he is reaching Connecticut, New York New Jersey, really with great content that's really desirable for the audience. And so when you're actually sharing content like that, he's produced, we have produced over 126,000 hours of content in, in October on, on YouTube. And so you create that kind of volume of content, you get a lot of subscribers, a lot of interest in what those talented people have to say. And so we're building a brand awareness by investing with Vet Rivers Network and really getting a large volume of views on our content. We had $2.7 million views on YouTube alone, so we could see that's really working as a way to grow brand awareness. And of course some of the other projects we've done when it comes to investments with different teams, whether it's the Detroit Pistons deal that we did where we have a great innovative thing that hasn't been done before we did it, where you're behind the back court, you have a suite that has the BET rips brand on every telecast around their teams, or it's doing things up in Canada on Rogers media with the, with the really promoting our brand for in front of every Raptor's basketball game on the Rogers media. We're being very selective and thoughtful and really investing in those partnerships and those types of high visible brand building opportunities in markets where we also have casinos. So we do get the sports with players, we are able to cross sell those players into casino as well. So I would say that it, it is a fair point that our brand awareness isn't as high as some of our, as a starting position. It's not as high as some others are, but as we've shown in markets like Ontario, without having a brand to start where we were able to build it into, you know, some that has a significant share and expect to continue to have success in that market. So that's sort of the high level thoughts on that question.