Barbara Rentler
Analyst · Dana Telsey with the Telsey Advisory Group
Okay. Let's start with -- so with Ross, the magnitude is different by category. Some businesses, by the nature of what they are, are more branded. Like shoes, for example, that's a highly branded business. Handbags is a highly branded business. Naturally, it's the highly branded business. And then I think as we go into different categories, we've set different targets of what that looks like based off of what's in the outside world, the brand -- just the brand strategies of everyone else and what that looks like and what we think that percent should be for us. So that is built with a strategy of what we believe it should be.
Now I will tell you, as we're going through this, as you would expect and imagine, it evolves, right? So we learn and the customer is telling us, and we're going to keep learning and keep evolving. And so some of these businesses will take longer to go on. But some of the business naturally are different. If we move over to the home bucket, as you know, there are certain parts of the home that can be branded and then certain parts of homes that are not branded. So housewares is a very branded business. Bed and bath can be very branded. If you go into room decor and furniture and things like that, they're not necessarily branded.
So again, we built the entire company strategies by business, by -- in a good, better, best, what do we think it should look like? Where are we today? And where do we think we want to get to in our first path until the customer votes and really tells us? In which case, I'm sure that some things will accelerate more than what we originally expected, and maybe some things will be a little bit less than we originally expected. So that's kind of where we are on the Ross side.
On the dd's side, the dd's customer, that assortment isn't quite -- is not as -- it's not as branded as the Ross customer. But even in that assortment, you want to make sure that you're offering the customer different tiers. Their version of what might be best is a different tier than what the best at Ross. But what is stretched for that customer? And again, we want to make sure that the quality is good. The fashion's right, and the prices are sharp. So it's different -- the thought process is similar, but it's not the same in terms of execution because the models are not the same. The brands are not the same. Customer is not exactly the same. But thinking through it, as you would think that the value is the best bucket at dd's would not be as big as the best bucket at Ross could be.
But again, dd's, we're at the very beginning of where we're going with that. The performance, with improved value offerings this quarter, shows we're getting ourselves kind of back on track. We're up against easier compare. I understand that. But the merchants are now moving in a direction, and that, too, will have to seek its own level.
But the Ross side of the strategy is much more structured than on the dd's side since we also have other work, consumer work, that's going on about other things we need to do in that assortment, more broader in terms of satisfying some of her needs more necessarily than on the tiering of good, better, best.