Ladies and gentlemen, thank you for standing by, and welcome to the Root, Inc. Fourth Quarter 2020 Earnings Conference Call. [Operator Instructions] I will now hand over the call to Joe Laroche, Investor Relations for Root. You may begin, Sir.

Good afternoon, and thank you for joining us today. Root is hosting this call to discuss its fourth quarter earnings results for the period ended December 2020. Participating on today's call are Alex Timm, Co-Founder and CEO; and Dan Rosenthal, Chief Financial Officer. Earlier this afternoon, Root issued a shareholder letter announcing its financial results. While this call will reflect items discussed within that document, for more complete information about our financial performance, we also encourage you to read our annual report on Form 10-K to be filed with the Securities and Exchange Commission next week. Before we begin, I want to remind you that matters discussed on today's call will include forward-looking statements related to our operating performance, financial goals and business outlook, which are based on management's current beliefs and assumptions. Please note that these forward-looking statements reflect our opinions as of the date of this call, and we undertake no obligation to revise this information as a result of new developments that may occur. Forward-looking statements are subject to various risks, uncertainties and other factors that could cause our actual results to differ materially from those expected and described today. In addition, we are subject to a number of risks that may significantly impact our business and financial results. For a more detailed description of our risk factors, once again, please review upcoming Form 10-K, where you will see a discussion of factors that could cause the company's actual results to differ materially from these statements as well as our shareholder letter release today. A replay of this conference call will be available on our website under the Investor Relations section. I would also like to remind you that during this call, we will discuss some non-GAAP measures in talking about Root's performance. You can find the reconciliation of those historical measures to the nearest comparable GAAP measures in our shareholder letter released today in our filings with the SEC, each of which will be posted on our website at ir.joinroot.com. I will now turn the call over to Alex Timm, Root's Co-Founder and CEO.

Thanks Joe, and good afternoon everyone. On today's call, I'll be underscoring a few highlights of Root's Q4 in fiscal 2020 performance and provide some additional context on three key drivers of our business. 1) The powerful competitive advantages enabled by our investment in proprietary technology in telematics. 2) How these advantages uniquely position us to manage risk as we expand our footprint and achieve scale. And 3) How our seasoned states will increasingly contribute to our management of the business; the deployment of our capital and profitability. I'll then turn the call over to Dan who will discuss our Q4 and fiscal 2020 results in detail. And then we'll open up the call for Q&A.

I'm happy to share that despite the unprecedented turbulence of 2020, Root is better positioned across almost every metric. We delivered a 37% increase in direct written premiums while simultaneously delivering a 26 point improvement in our direct accident period loss ratio. That is tremendous. Today, every large insurance carrier is eager to message to the consumers and to the world that they're developing advanced technologies. In reality, they are not technology companies. Root is a technology company. So, let me tell you a little bit about our technology and our models and why we believe our models are so much better. First, Root's pricing model has been built from the ground up based on modern technology and data placing a fair percent of our model. The realization that each individual is a universe of one has allowed us to create a better pricing and underwriting model, in a word safe drivers. We put the customer in control while simultaneously delivering a superior modern experience IR mobile app. It is Root's proprietary telematics that enables us to deliver this consumer benefit and deliver profitable growth to the business. The foundation of Root's proprietary telematics is a transparent collection analysis of actual driving behavior off of a smartphone. This is the most powerful variable in our underwriting model. But collecting and synthesizing massive amounts of rich sensory behavioral data across 1000s of driving variables including identifying distracted driving which is one of the biggest causes of car accidents today. We price based on actual causality rather than just correlation. The data we collect, identifies the worst 10% to 15% of drivers on the road. We call it like it is and we all saw to those drivers. This factor alone separates Root from any competitor. This allows us to then quote…

Thanks, Alex. Let me start by saying how proud both Alex and I are of the entire Root team's accomplishments in 2020. Together, we grew the business substantially, improved our path to profitability, made significant improvements around our debt structure and reinsurance arrangements and set the business up for long-term success with the completion of our initial public offering. Against any backdrop and particularly in the context of a global pandemic and all the disruption and uncertainty it caused, those accomplishments in one year are nothing less than extraordinary. We continued to show progress against our financial objectives in Q4. You'll find these along with our GAAP financial results contained in the shareholder letter we published this evening. Highlights include for the fourth quarter of 2020, we grew direct earned premium 30% year-over-year to $155 million. Direct loss ratio totaled 76% including $10 million of favorable direct prior period development primarily in the most recent quarters. Adjusting for the impact of that prior development, direct action and period loss ratio totaled 82% a 16 point improvement from the comparable period in Q4 of 2019. Direct contribution, a new metric that we're sharing with you increased by $26.3 million to $13.5 million with the majority of improvement coming from loss. I will be talking a little more about direct contribution in a few minutes as it's a really important profitability measure for the business. Adjusted gross profit increased by $18.1 million to $3.9 million. And now pivoting to our full-year 2020 results. We were able to show strong growth despite the decision to pull back on marketing spend towards the end of the first quarter resulting from the global pandemic and surrounding macroeconomic and regulatory uncertainty. While this decision slowed our growth in the second half of 2020, overall we were…

[Operator Instructions] And now we have our first question from Yaron Kinar from Goldman Sachs. Your line is open.

Thank you, very much. Good afternoon, everybody. Just maybe a couple of questions on the loss ratio. So, first how do that we determine the various components of the loss ratio improvement and I thought it was fascinating that the way you weighted out. I guess, as an outsider I'm just curious how do you know that were 06 points of how the improvement came from COVID as opposed to from seasoned and from the underwriting actions and in better segmentation.

Thank you Yaron, this is Dan and nice to hear your voice. We obviously spend a lot of time talking to investors over the last couple of months who wanted to see additional data about the loss ratio. And we're thrilled to disclose the data today. We think it tells a very powerful story. At the chart that you see on Page 07 of the shareholder letter, splits the 26 points of loss ratio improvement into the four different categories. And we talk about each of those categories in the letter itself. I think as you noted Yaron, it's very powerful to show that 20 points of that improvement, 20 of the 26 we believe were not related to COVID but were related to the work that we have undertaken around getting our pricing algorithm and telematics models into market working on state management directly state-by-state as well as what you saw from the renewal customers increasing which we showed later in the letter. You asked about COVID itself. And we monitor very carefully COVID in a couple of different ways. And we think we have an ability to do that that goes beyond most other carriers given how we are able to use our telematics in track driving. So, obviously we're able to monitor miles driven and we look forward to providing future updates on that on future calls. We look at not just the quality of the miles driven by the quantity as well. So, we understand not only how many miles people are driving but what time a day, what are the road conditions in those miles, so again it gives us a good understanding of what's happening in the mileage itself. And through all that, we did see as we disclosed on our Q3 call, up 15 points to 17 points of impact on claims frequency mostly with a little bit of recognition of claim severity in that sort of mid early-to-mid March period through April and May and then we saw a slight uptick towards the very end of the year, that was not particularly material. So overall, blended across the year, it was 06 points represented in the loss ratio. I think the other part that's relevant if you're looking and comparing to other carriers is we are -- if you look at our footprint today of the 30 states, we are not licensed today in New York or in Massachusetts which are obviously high commuting cities that had significant COVID restrictions in place for certain parts of 2020 and we're not particularly active in the California market as you know, Yaron, given the inability to use telematics at this time. So, that would include Los Angeles, San Francisco, again high commuting areas with significant COVID restrictions. So, we think that that is part of the reason that as we track the miles and understood our footprint, that's part of the reason as well understanding the 6% delta due to COVID.

Okay. And in side of story that I was trying to pick on COVID, I was just trying to better understand how does that you know that proprietary segmentation was accounted for 8% of the improvement versus state management accounted for 7%. How are you able to mainly allocate between the buckets I guess is what I'm trying to understand.

Yes. That's a good question, Yaron. This is Alex. Essentially when we ship things in one state, they don’t it doesn’t all go out all at once. So, for instance if we have a new model that we're going to deploy, let's say we deployed in Texas first. While we know that maybe another one of our states maybe Ohio doesn’t have that. And what we can do is we will look at what did the delta in the loss ratio do between those states before and after. And it's actually the same thing even with COVID. COVID hit with all of this the mileage driven. We can look at that across a bunch of different states. So, when you can look at states versus state and you see certain state management actions and then you start to see the loss ratio's actually change relative to one another. And that's really how you control for all of those confounding factors. So, that gives us we then load that in and that gives us a good data set to begin to actually attribute where the loss ratio is coming from and sort of via those principle components that are driving it.

Go it. That's helpful color. And my follow-up is along the loss ratio would be just looking at '21. I think you did some qualitative commentary that you should you expect that the loss ratio would improve over the course of the year relative to 2020. Are you able or roll in and quantify or get some sort of range bridge the gap between were we ended 2020 and the longer-term target of the low-70s range.

Yes Yaron, I'll jump in on that one. And as you know, we haven’t guided direct loss ratio specifically. We've instead guided direct contribution which really is how we manage the business and we think important metric for investors. Now, ultimately there are some different offsets happening to the loss ratio in 2021 in terms of the outlook. There are headwinds in two ways. 1) We are anticipating elimination of the abatement of sort of the COVID benefit been abated year-over-year. So, that is the way we're planning for 2021 although we're cognizant that no one knows precisely what will happen with COVID and its impact on driving and claims. And that's what we're planning for the year. So, if you think about that 06 points, that was 2020 benefit, we are planning that that is not showing up in 2021. We also are planning negative 10 year mix and we show this in the letter. Because we are ramping up our growth and ramping up our level of new writings with our sales and marketing spend. That means that new writings will again be a larger percentage of our overall earned premium compared to renewals. And obviously as you know, that will drive a bit higher loss ratio. So, we have headwinds from both of those things. That said, we believe we're going to have year-over-year improvement in the loss ratio itself due to continued benefits of the proprietary segmentation and state management work. So, those first two buckets that we talked about are going to improve and overcome the headwinds from 10 year mix and COVID abatement. And so, that's the way the loss ratio picture takes shape although again we're not guiding direct loss ratio specifically for 2021.

Thank you, very much.

And we have our next question from Michael Phillips from Morgan Stanley. Your line is open.

Hi, everybody. I guess I want to touch on the comments in the letter and some things you said here about how the bits and fluctuations in the KPIs for this key given the way you're changing kind of new marketing plans and in state expansion. And can you expand upon what things that we should look for in terms of new term fluctuations?

Mike, this is Dan. I'm not sure, maybe if you could be a little more specific. There are some different puts and takes although by-and-large the strategy is the same strategy consistent with what we talked about during the IPO. Are there specific KPIs that you're thinking about beyond the loss ratio we just talked about?

Yes. I'm referring I guess more so to -- and maybe I read about it in your letter. But I'm referring more to as it sounds like you're slowing down a bit for the state expansion to focus on states where you got the regulatory approval. So, you can focus on the loss ratio. I guess, what that means going forward for this year and customer count and premium, you given the guidance on premium but the customer counts. I mean, your sentence was and those what's going to cause you term fluctuations in our KPI as the result of our new investments in 2021. So, kind of just focus on that and which KPIs you're trying to? Do they work, Dan, or if not we can --.

Yes, that helps. This is Alex. And maybe I will start with sort of how we're managing those big investments that we're making and then turn over to Dan, he can talk a better bit about those impacts. In terms of state expansion, we do want to be very cognizant of the balance between growth and profitability and ensuring that we're really making the right and appropriate trade off and that in states we have in testing mode versus states that we have in that are fully seasoned. And that process is sum of all time. And as we add new states, we're going to learn our way into those states. And additionally, when we do that and how we do that can be dependent on regulatory timelines. Now, as we add those states and the faster we build confidence in those states, we'll certainly be able to then accelerate growth in those states. And so, that's going to be some of the things where you may see some noise which like I said there's just some inherent variability whether it be from regulators or how long it takes us to really build confidence in those states to push growth. The second is, we're continuing to push out new products, right. We're still in mostly mono-line auto. We are now we've launched our renter's product and we're scaling that. We're also launching and scaling our homeowner's product, which is going to also materially change the business but that's still some investments that we're making. And then lastly, what I'll touch on too is we're still investing in brand. And we've been very happy with those results Bubba Wallace campaign around "Progress Owes No Apology," which was really our way of explaining our brand in a very authentic modern way. And that got almost half a billion impressions in the matter of a month. And so we're starting to see early signs of success of those brand initiatives. And so that's something we're going to keep continue to invest. And which we believe long-term definitely pays off. But we also understand you don't build a household brand in a matter of a couple of months. So, those are some of the big investments that we're making today that we believe long-term, it certainly pays-off well for the business but predicting the exact timing can be difficult. Dan, do you want to talk maybe about some of the other key KPIs that may be impacted?

Yes. I think Mike, no I understand your question and I appreciate it. I think, we've talked about there are four fundamental things that matter in the business as we manage it on a day-to-day basis; growth; loss ratio; retention; and customer acquisition cost. And Alex just touched on most of those four but just to hit them quickly. On growth, I think what we're trying to guide to is that there are going to be accelerations throughout the year. As we increase this marketing spend, you're going to see that show up in written in earned premium over the course of the year with acceleration along the way but starting-off smaller. On loss ratio, I think I've touched on that in terms of that trend. And obviously, part of the decision that we've made is to approach state expansion a little bit more moderately although we expect to be an 85% of the U.S. addressable market by year-end. So again, quite significant growth quite a significant footprint. And retention, retention for us is consistent with what we reported in our perspectives. The guidance accounts for continued seasoning of states, which could include pricing changes in a couple places and temporary retention changes; not a significant material near-term fluctuations. But that's a little bit about how we expect retention to progress through the year. And then CAC, Alex talked about the brands then. And we talked about this Mike in our third quarter earnings call that we were going to invest into the IPO and the Bubba Wallace campaign and frankly, testing out some of our marketing and branding to prepare us better to be in that larger footprint as we go throughout 2021 and beyond. So, it's consistent with what we talked about in the third quarter. We're expecting our customer acquisition cost levels to be a bit higher in the fourth quarter and then in the early part of this year. And then you'll see that scale I think in a more efficient manner as the year continues. And we'll see the impact of the marketing investments we're making in the back half pay-off even as we get into 2022. So, that's a little bit of how we expect the year to progress across those four key KPIs.

Okay, no -- thanks. That's very helpful. I guess this question will be geared more towards the states that you call the seasoned states and maybe the one specifically that you show on Page 09, and your bigger states Texas and Kentucky and PA and Arizona. Do you think given where you're where you showed the loss ratios are at this year, do you think your current level of pricing in those seasoned states is where you need it to be or is there more work to be done on just the absolute level pricing in those seasoned states?

Yes. The absolute level of pricing that we feel good we feel is adequate in the seasoned states for sure. That being said and right now we have UBI 4.0 in the harbor and it's going to be shipped out sometime in the first half of this year. It is as a material improvement showing roughly a 30% improvement in predictive power over our current over a prior model, so that's substantial. We're also continuing to find other segmentation benefits. And so we're going to keep rolling those out into those states. Now, when we're comfortable with the target loss ratio that the state is running at which like I said most of those seasoned states we are, what we do is we actually float those benefits to conversion and allows us to grow faster and reduce customer acquisition costs even further. And so, that's really the plan there. But we in those seasoned states, we feel very good about our rate levels.

Okay, thanks. Last one, more generically for me guys, is it's just if you look back over your history so far, mobile based UBI telematics is fairly unique and certainly probably a lot more difficult than other forms of telematics. But what do you -- how would you classify as I guess the hardest piece to get right for mobile base? Is it data integrity data quality or what would it be, how would you classify what's been the biggest challenge for you coming using mobile based technology for telematics?

Yes, that's a very good question. It's something that it’s hard to answer. Because really the thing you have to nail about mobile telematics is everything. And why it's not so simple to say there's only one thing, right. You've got to understand the engineering components of each of the smartphones and each of the makes of smartphones. You have to understand the quality of data you're pulling-off the phone, you have to then understand the physical events going on in the vehicle. And that alone is very difficult to actually understand what a heartbreak looks like, what texting and driving looks like. All of that is very difficult. But what makes it much harder and what very few people are then able to do is to then take all of that data and all of those insights in technology and correlate it to actual underlying claims data. And that's the benefit we get as a carrier. We're not using any sort of implied claims or anything like that, we are just tuning on the actual underlying data. And that's why our model has become so much more predictive than really any of our competitors because we can do and build all of this technology fully in-house. So, if I was to say one thing that's difficult, the most difficult thing is if you want to do this right, you have to be a technology company and an insurance company. And that's a very difficult business to build.

Okay. Yes, thanks Alex, I appreciate it.

Thank you.

[Operator Instructions] Okay, we have our next question from Tracy Benguigui from Barclays. Your line is open.

Thank you. Maybe we could touch on the favorable results development. I remember last quarter you experienced unfavorable and now it's favorable and I'm wondering if it's a little bit of Goldilocks and porridge. Maybe you took too high of a charge last quarter and you were able to release some this quarter. And we should be at just about the right spot on a going forward basis.

Thanks Tracy, this is Dan. And if my kids are listening to the call, they will be thrilled that this might be the first part of the call that they actually understand with the Goldilocks and porridge reference. I am not sure I remember enough of it to be accurate in sticking with your analogy. But here's what I would say: they really are not related. And we talked about the first part back on our Q3 call that the new disclosure for the fourth quarter specifically, you're right on a direct basis we took 10 million in favorable prior development, the vast majority of this related to acts in the year 2020. Whereas what we talked about on the Q3 call were mostly related to prior years. So, it really is apples and oranges if you will. Overall, I would just note Tracy, we really feel great about our reserving process. We've invested considerable resources in it just like Alex was talking about on Mike's question. I think it's one of the places that for us, traditional insurance principles or the great reserving actuary combined with technology and data science has really made a difference in supporting the critical work around reserving. So we're really thrilled about the position we're in and feel good about it going forward.

Excellent. And then my follow-up is really on the delay of implementing your reinsurance you know your reinsurance treaties. I'm just wondering if that would lead you to conserve more capital and not be able to grow with the same speed until you're able to close on that contract?

Yes Tracy, the good news is -- this is Dan again. As you know, we've got over a $1 billion in cash and cash equivalents on the balance sheet as well as a couple of $100 million in the insurance company. And so, we are well-positioned for the year. We're certainly not managing month-to-month, we're doing the right thing for the long-term. And frankly, as we talked about, we put in place a really comprehensive reinsurance program that we're proud of. Our counterparties include 05 of the top 10 reinsurers in the world, as well as a large pension fund. And the way we talked about our reinsurance program has been really consistent. It'll be in place for the next several years because it allows us to use reinsurance capital both to fuel growth through the seeding commission's as well as de-risk the balance sheet. So, it's really twin-twin positives. The program does have a meaningful impact on overall our cost of capital. And the way we've talked about it is there are several layered treaties and it's designed for flexibility. So, earlier this year, we saw the way that our loss ratio was trending in the fourth quarter and frankly into January. And so we made the decision to delay the renewal of the January 1st treaty and we intend to delay it till April 1st. Frankly, we're making great progress on the April 1st treaty. We have top commitments that indicate over subscription at favorable terms. So, we're excited about it. It was not motivated by any short-term financial concern, it will not-at-all impact our strategic plan and growth investments for 2021. In fact, it's quite the opposite. It's the right thing to do for the long-term of the business. And again, the support from our reinsurers at improving terms shows that our loss ratio is trending well. Tracy as you know, reinsurers care about three things: loss ratio; loss ratio; and loss ratio. So the fact that this is moving positively as we approach April 1st is again a nice positive reinforcement of the way our loss ratio is trending. So, we look forward to coming back on our Q1 call and talking more about where it stands.

I appreciate the comment about the oversubscription because then that would that was like my follow-up question if there wasn't a meeting of the minds but that's good information.

Well, you're welcome. Thanks Tracy, for the question.

We have our next question from Elyse Greenspan from Wells Fargo. Your line is open.

Thanks. So, my first question. Do you guys I recognize this the first time you guys are giving 2021 guidance and obviously a bunch of moving parts. And you guys obviously don't want to guide to a specific loss ratio. But is there a way just kind of diving back into some of the prior questions that you could give us a sense like how we can think about. It sounds like the profitability that you're expecting on for 2021, kind of when we adjust for some of the timing of the reinsurance noise is better than what it would have been three months ago. And so can you just give us a sense on obviously is you're doing less state expansion just how we can think about the profit, how it looks better perhaps today than it would have been a few months ago?

Yes Elyse, thanks for the question. This is Dan. You are right, just to reiterate a little bit on the loss ratio and tie it into your question. If you look at all the puts-and-takes in the loss ratio, what we're seeing is we are we expect a bit of year-over-year improvement overall in the loss ratio although we're not guiding to a specific number. You can see in direct contribution we're guiding to a range of $25 million to $35 million that we're very pleased about and reflects the fact that we are moderating state expansion. So, we are going to have a bit of frankly loss ratio relief from starting those states in the right manner and trying to put in place our pricing algorithm and telematics and appropriate rate plans from early on. And so as opposed to trying to do every state this year and that remains. The goal is to get to 85% of the addressable market by year-end which we still believe is obviously very significant but we'll protect the loss ratio a bit and frankly, protect our capital that we are investing. So, then as you go down the profitability lines, I think that was sort of the other part of your question around operating income. And most of that, frankly, is tied to the sales and marketing expense and the ramp-up in that which we've talked about as several different points. There are, as you alluded to Elyse there are some puts-and-takes from the reinsurance. The fact is, we are going to be seeding less premiums by delaying the treaty from January 1st to April 1st. So, that means our GAAP revenues will be increased because we are retaining a bit more premium but it means we'll be paid a little bit less in seeding commissions. And so obviously, if you think about that on that other insurance expense line as a controlled expense; that will be a bit lower. Again, we think that directionally this is absolutely the right thing to do for the business in terms of how we're managing our state expansion. And from a capital standpoint, our plan around reinsurance is highly consistent with what we talked about during the IPO. And frankly, just taking advantage of the fact that our loss ratio continues to trend in the right direction in the overall market conditions.

Okay. And then, we you know how is the growth actually looked pretty good and picked up in the quarter. Obviously growth may be a little bit lower in than you would have expected in 2021 right just due to your kind of state expansion plans switching a little bit. Now, we've also in the market right heard about some other players trying to use UBI as a point-of-sale similar to what you guys are doing. So, I just want to get a sense, it sounds like the growth being lower is due to your own decision right, not to expand in certain days and not doing or not due to some other competitors in the space?

Yes absolutely, you're totally right. This is completely been within our own control and is our own decision because we think it's prudent. And we really haven't seen, although there's a lot more advertisement out there around the apps, there were apps, every major competitor had an app that presumably they were rooted five years ago when we started the company. And we haven't seen any material changes in that technology that has made us see any sort of increased competition or difficulty in actually acquiring customers.

Okay. And then one last one from me. There's an ongoing event in Texas, I recognize that usually CACs are not typically big auto losses whatsoever but do they just kind of the winter the storm there and just that it's kind of an unprecedented event. Do you guys have a sense of your exposure and if we should be thinking about some losses there?

Yes, first I'll jump in here. And then let Dan talk a little bit about the financial impact. But first, I do want to say, we do have employees in Texas and customers and partners. And we are very aware that a lot that they're going through a lot right now and have been affected by these events. And we're definitely thinking of them. And we have proactively reached out to our customers to allow them to know about extended grace periods as they may not be able to pay their bills. And so we're certainly thinking about everybody down there. Dan, would you like to maybe cover some of the financial impact?

Yes, thanks Alex. It's very well said about the events in Texas. And Elyse, thanks for the timely question. I mean, we've seen insurance industry loss estimates ranging from $5 billion to $20 billion on risks affecting several lines of business across the entire state. So, obviously a significant event. But as you noted Elyse, much less so from an auto perspective. We're protected in a couple of ways. We've observed a slight uptick in claims being reported in Texas in the last two weeks. But the losses don't look like they will materially impact our book. It's still obviously a bit early to estimate an aggregate loss on our book. But it's worth noting and reinforcing that we have a robust catastrophe reinsurance cover in place, limits our exposure to $3 million per catastrophe event or just under about 50 basis points loss ratio impact to the overall annual result. And then in addition to that CAC coverage, we renewed our XOL coverage on January 1st of this year for 900/100 which obviously limits our exposure to large claims. I think the other thing that we've done nicely although Texas is our largest state obviously, is we've diversified our premium across our 30 states in a really good way. But in addition to the reinsurance coverages, really minimizes our overall risk tied to any one event in a single state.

That’s helpful color. Thank you.

We have our next question from Phil Stefano from Deutsche Bank. Your line is open.

Thanks and good evening. So, in the shareholder letter, you talked about routinely changing the pricing fine tuning the models, being able to re-price the algorithms every nine months. I was hoping you could talk about like the state regulators in my mind don't move as fast as you do. And what are the frictional pressures of having new pricing so often but the regulators may be not being able to keep up with you?

Yes, that that's a fantastic question. And something certainly that I think we've pushed in the industry. One, I will say like not all the states are sort of created equally at all. There are certain states where theoretically you can file every day and change your pricing structure every day or every week. Certainly that's not something we tend to do. But we do want to file more frequently. And that goes all the way to other states that want you to only change your prices a couple times a year or maybe four times a year or once a quarter. And those states we reach out to and we've got really good relationships there and we look to see okay how do we actually build in flexibility to that rate plan specifically that then allows us to iterate around meaningful things. So for instance, when we update the UBI model that just makes it more accurate. How do we make sure that maybe we can expedite some of those filings. In the early days of state launch, that's usually where we have the biggest changes. And so those are really the ones that we expect to take the longest. But then typically from there as we build these relationships out and as they get more comfortable with what our models are doing, the updates don't take nearly as long going forward.

Okay. And maybe a follow-up to a question that Elyse had earlier about the competitive dynamics in the industry. But, my mind is less so focused on the UBI and telematics and just more broadly it feels like some of the legacy personal lines insurers have been cutting price recently on the auto business in reaction to COVID in the auto frequency benefit. I mean, have you seen this in any way impacting the growth or the retention metrics that you have, are you feeling this in the market yet?

No, we have no data that suggests right now that we're feeling that in the market. It is a massive market, again it's a $266 billion market. And so we're still quite small. And so we believe particularly because our product is so unique with our telematics differentiation, that that does provide a pretty robust book of business against a lot of the more macro trends. So, if state farm lowers their rates 3%, we're probably not going to be very heavily impacted by that just because we are so differentiated in the market and we are still so small relative to the size of the market.

And now we have our next question from Matt Carletti from JMP. Your line is open.

Yes thanks, good afternoon. Really have a question on the top line. And as we think about the ‘21 guidance and kind of for lack of a veritable rebalance a little bit between growth and loss ratio. Well, I know you aren't -- you haven't provided any guidance on kind of a two or three year view; I'm sure you have it internally. Would there be any change to where you'd expect to be from either at this or direct written premium standpoint two or three years out from these changes or is this more of just a kind of steepness of the line and which you get there?

Yes. I'll maybe talk first and then pass it over to Dan for some of that particular timing. We do not think that this changes that the small change in top line are rebalancing in our projection for 2021. We do not think that that changes the fact that we're still in a giant industry that we are still long-term going to be national and that we still see a massive opportunity to build market share via our differentiated products. So, I do not think that this changes whatsoever the long-term nature of value of this of the business. And so Dan, you can talk a little bit about maybe some of those nearer-term metrics and what we think how our as our strategy evolves, how some of those things might change?

Yes thanks Alex and thanks Matt for the question. Nice to hear your voice. As I talked about at the top of the call, we have been out on the road talking to investors and it's been wonderful. I mean, the interest in route, the interest in understanding our business plan. I -- talks and I've really enjoyed it and we're looking forward in the conferences ahead in the one-on-ones to getting back out there. And frankly, that the message that has come through loud and clear that is highly consistent with our strategy is to drive our investments towards sustainable, reputable, durable growth. That's our focus. So, we're really excited about the seasoned states and the progression in the seasoned states because for us that's sustainable, reputable, durable growth, we see it in the data. And so that's where we want to focus our investments. So, we don't feel like this is a significant slowdown in growth. We're still going to add seven states this year and we expect to be an 85% of the addressable market in the United States at year-end. And that's a big deal. So, as far as what happens then in '22 and beyond, as you noted Matt we're not providing specific guidance at this time but our overall outlook remains really consistent. This is just a massive opportunity in auto. And as we further enter states and season them, we're confident as Alex said that we're going to progress to our longer term goals.

Great, thank you. And then just a quick follow-up kind of as we think about kind of that little bit slower state roll-out. Can you talk a little bit about what that might mean for kind of the as you're implementing the UBI 3.0 and it's rolling out 4.0 will allow you to do that more efficiently because you're just focused on a smaller set of states a more mature set of states. And if so, what might we expect or what might that mean for test drive periods difference between pre and post telematics loss ratios, which I know you quantified a little bit in the shareholder letter, and I’d be curious if you talk about that for a second?

Absolutely, I'll talk about it higher level and then pass it over to Dan for any further details. Focusing on a smaller set of states while still getting to 85% of the U.S. population is definitely I view it as a win-win because that the material increase in addressable market but while being able to focus on fewer states. And so that allows us then to roll-out these models much quicker and to really in a controlled sense measure how these models are performing real time in these states. And so certainly, it will allow us to continue to iterate faster and to push faster on our pricing models. So, what you'll see too is as we've iterate on these models, things like the test drive period for instance actually have become shorter. We're actually able to identify good risks versus bad risks much sooner and better and more accurately. One of the things that our new model also does quite well is it does better with limited and sparse data. So, as we know that there are phone models out there that for whatever reason, you may not get high quality data off of. And as we've advanced these models, we've gotten much better at that. So, where there are consumers that maybe we can want we watch for a long period of time and we say "Hey, maybe we still don't know, we don't have a degree of confidence enough to give that person a quote," that number is reducing quite a bit. And so you're seeing improvements really throughout all of the product in terms of shorter test drives usually means happier customers that don't have to wait as long. And that really does sort of compound and create a better product experience. In terms of numbers, I do believe we found some good ways to reduce even the pre-telematics loss ratios and even optimize the post-telematics loss ratios. But I'll leave that, Dan, if you'd like to comment on that?

No, I think you nailed it and maybe just in the interest of time, happy to catch up later. But I think you nailed it in terms of the evolution.

We have our next question from David Motemaden from Evercore ISI. Your line is open.

Hi, good evening. I just wanted to confirm it sounds like you still expect marketing spend to more than double in 2021. But you are entering into fewer states and I guess we'll be acquiring fewer customers than originally as planned. I guess, have you changed at all the marketing expense expectation or you just kind of continuing with the same level of marketing spend as a sort of a I guess down payment on growth post 2021 or what you know whenever you enter into the remaining states after 2021?

Yes David, it's a great question and it's really the ladder. We're continuing with the similar level of marketing spend, we are going to invest in brand spend. And we talked about earlier how we've really seen it work through the fourth quarter and now we want to continue to test even recognizing that the pay-off may be later in the year or into '22. We think it's really important as we continue to expand our footprint and outweighs any near-term pressure. So while overall, CAC is going to remain a little bit elevated in the earlier part of the year. We do expect to see gradual efficiency throughout the year. And particularly, as we do enter those new states where we should see benefit from improved awareness and high efficiency, social and digital ad placements. So, that's the plan that we are implementing in '21.

And now we will take our final question from Mark Huffs from Truist. Your line is open.

Yes thank you, good afternoon. Just a quick one. Dan, did you quantify how much GAAP revenue might be impacted by the delay on the reinsurance agreement. Presumably it's a little bit of a tail win but any sense what that could be?

I didn't specifically but I'd point you to the guidance obviously with the revenue range from $270 million to $300 million from the year which is reflective of the reinsurance plan. And I talked in my remarks at the top a little bit about how we expect the seeding levels to flow throughout the year. And so, that effectively can help you understand the direct impact of GAAP revenues.

Thank you, very much.

Thanks, Mark.

This concludes today's presentation. Participants you may now disconnect. Thank you for participating.