Michael J. Farrell
Analyst
Yes. Look, without going -- because we don't go into detail of individual customers, but what I can tell you is that, that presentation at the American Thoracic Society from the main stage and then some posters and some follow-up with customers created some great buzz amongst key opinion leader physicians because they see that the world of telemedicine is coming. Digitized data is here to stay, and that efficiency is needed for our global healthcare system. So the key opinion leaders are on board. Specifically, as we talk to customers, particularly in the U.S. with all the price pressures they've had, particularly from CMS, they're really looking, as I said earlier, for efficiency tools. And the data in that study were 59% reduction in total labor costs. And if you're running your P&L and you look at what that reduction on that line is, even if you halve it, say, that was a clinical study, in practice, I'm only going to get half of that. It's a huge potential cost savings for customers. So what we've seen is a lot of customers asking about it. Our territory managers and our corporate account managers are talking to customers about it every day, and we're seeing good uptake from those customers who are doing pilots and trials. Obviously, it's sort of an S curve of penetration for anything, whether it's a mask, a software product or a new platform. But a software platform, when it goes, it can go pretty fast because it's very scalable and it's digital, and that's how it's designed. We're very excited. It's early days, but we're very excited about U-Sleep and the value it can bring to our channel, particularly the providers but also the patients. Patients just love being coached and engaged on their therapy. And moving adherence from 73% to 83%, as was shown in that study, may not sound like much, 10 percentage points, but for 7 out of 10 to 8 out of 10, that's a big needle move when you look at what pharmaceutical compliance rates are in the 50s and 60s at best with all the coaching materials they had. The difference is that we have electromechanical device that we can send data to the cloud, and we can coach that patient on what actually happened not whether we think they took the pill or opened the cap. So we're pretty excited about U-Sleep and its penetration, and we can give updates as we go through FY '15.