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RLJ Lodging Trust (RLJ)

Q2 2020 Earnings Call· Fri, Aug 7, 2020

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Transcript

Operator

Operator

Welcome to the RLJ Lodging Trust Second Quarter 2020 Earnings Conference Call. As a reminder, all participants are in listen-only mode and the conference is being recorded. [Operator Instructions] I would now like to turn the call over to Nikhil Bhalla, RLJ’s Vice President and Treasurer of Corporate Strategy and Investor Relations. Please go ahead.

Nikhil Bhalla

Analyst

Thank you, operator. Good morning, and welcome to RLJ Lodging Trust 2020 second quarter earnings call. On today’s call, Leslie Hale, our President and Chief Executive Officer will discuss key highlights for the quarter; Sean Mahoney, our Executive Vice President and Chief Financial Officer, will discuss the company’s financial results; Tom Bardenett, our Executive Vice President of Asset Management will be available for Q&A. Forward-looking statements made on this call are subject to numerous risks and uncertainties that may lead the company’s actual results to differ materially from what had been communicated. Factors that may impact the results of the company can be found in the company’s 10-Q and other reports filed with the SEC. The company undertakes no obligation to update forward-looking statements. Also, as we discuss certain non-GAAP measures, it may be helpful to review the reconciliations to GAAP located in our press release from last night. I will now turn the call over to Leslie.

Leslie Hale

Analyst

Thanks, Nikhil. Good morning everyone, and thank you for joining us. We hope that you and your loved ones are remaining healthy during these unprecedented times. We would also like to express a great deal of gratitude to our frontline associates, who continue to prioritize the health and safety of our guests and our corporate associates, who are working tirelessly with our operators to help us navigate these uncertain times. As we anticipated, the second quarter for our industry was dramatically impacted by COVID-19, as much of the country shutdown. The lodging industry bottomed in April with the lowest monthly demand in the history of our industry. Demand improved in May and June, which was primarily driven by pent up leisure demand as corporate and group demand was virtually non-existent. Although, we continue to lack clarity on future fundamentals, we believe that the second quarter will be the worst quarter of this year. With respect to our portfolio, occupancy at our open hotels was 24% during the second quarter. Occupancy dropped in April at 15.4% and improved to 24.8% in May and 31.4% in June, mirroring the cadence of the broader industry trends, while highlighting our ability to capture local demand. Although a number of our hotels benefited from the lift in leisure demand in markets such as South Florida, Southern California and Charleston, many of our hotels remained suspended for a significant portion of the quarter due to state mandated closures and restrictions. Our urban hotels were particularly impacted by the lack of demand, which limited our second quarter total portfolio occupancy to 11.7%. In light of this challenging background, we executed on a number of critical priorities. First, we remained focused on managing our liquidity and minimizing hotel operating shortfalls to reduce our burn rate. Second, we successfully…

Sean Mahoney

Analyst

Thanks, Leslie. As expected, April marked the low order mark for lodging demand, which was significantly impacted by COVID-19. while still at anemic levels, weekly occupancy has gradually improved from April lows during May and June. Turning to the numbers. despite still having 36 suspended hotels throughout the second quarter, we will continue to include all 103 hotels within our reported results. Our second quarter RevPAR contraction of 91.4% was primarily driven by a 71.5 percentage point decrease in occupancy and a 38.5% decrease in average daily rate. During the quarter, our portfolio actualized absolute occupancy of 11.7%, an average daily rate of $115.94. RevPAR contracted substantially throughout the quarter declining by 95.1%, 92.3% and 86.6% in April, May and June respectively. The second quarter results for our open hotels were meaningfully better with occupancy of 24% and average daily rate of $117 resulting in RevPAR of $28. Open hotel occupancy bottomed out in April at approximately 15% and sequentially improved each month at approximately 25% and 31% in May and June respectively. As Leslie mentioned, performance at our open hotels improved throughout the second quarter as our mix of resort properties, hotels, and drive-to-leisure markets and all-suite hotels benefited early from the lift in leisure demand. We are pleased that our Two Bay all-suite hotels gained 2,000 basis points of market share during the second quarter. Ending the quarter with an index of approximately 135%, which underscores the relative attractiveness of this product type. Third quarter RevPAR is expected to improve from the lows of the second quarter as 82 of our 103 hotels are open and we expect leisure demand to remain healthy through at least Labor Day. As an example of current operating trends, we expect July RevPAR to contract by approximately 80% for the entire portfolio.…

Operator

Operator

Thank you. [Operator Instructions] Our first question is from Wes Golladay with RBC Capital Markets. please proceed.

Wes Golladay

Analyst

Hey, good morning everyone. It’s one, if you can frame up, how close is it to making financial sense for some of the conversions that were leisure-oriented hotels, looking at Charleston and Santa Monica, you just maybe holding back on these from this one or preserve capital for yourself, or maybe, the brands have key money on hold. Just trying to get a sense of where we’re at there.

Leslie Hale

Analyst

Hey, good morning, Wes. Look, I think that as we’ve talked about before that preserving capitals are number one priority right now. We’re in a very unique situation and not really understanding how long this dislocation will last and when the new normal – and how the new normal will unfold. that said, we’re working hard to continue to design work on the Wyndham’s as well as finalize our negotiations with the brands and select the manager, so that we can hit the ground running and move forward with those renovations. As we said in the beginning of this year, we expected to start two renovations this year and two next year, and we continue to believe that’s the right sequencing, but that’s going to shift by about a year is what our current thinking is.

Wes Golladay

Analyst

Okay. And then maybe, you can – with occupancy being a little bit higher than you thought, how close are you to open up some of the F&B outlets?

Tom Bardenett

Analyst

Hey, Wes. this is Tom. Right now, we’re still very careful in regards to the F&B deliverable and the reason for that is predominantly, when we look at our select service assets, we’re doing a bag breakfast in the morning and at the lower occupancy levels that seems to be acceptable based on the consumer behavior and what they’re looking for. in our resort properties, we do have to go menus. We’re also providing beverage opportunities around the pool, where there’s opportunity to be profitable. but overall food and beverage in regards to catering and the meeting space, and what’s going on based on the demand that’s in the hotels, I would say we’re a little ways off in regards to going back to normal F&B levels in regards to what we’re going to be providing to our guests at our hotels.

Leslie Hale

Analyst

And Wes, just to add on to Tom’s comments; one, we do believe that there is some risk in the fourth quarter or the pullback that we’ve mentioned in our prepared remarks. But the other thing that I would point out to you as we sort of think about the new normal and how to sort of think about the new operating model. The F&B is where there’s a greatest opportunity for improvement, whether it’s the approach to the service buffet versus room service offerings, and the level of offering the staffing hours of operations. So, we’re not going to be in a hurry to reopen that until we really understand how we can re-imagine an F&B and we’re working really hard with the brands to be able to sort of do that.

Wes Golladay

Analyst

Got it, okay. Thanks for taking the questions.

Operator

Operator

Our next question is from Anthony Powell with Barclays. please proceed.

Anthony Powell

Analyst

Hi, good morning. So, yes. Hoping yesterday seemed pretty, I guess, not optimistic, but they thought that kind of current trends could, I guess, persist through the rest of the year and some of your other REIT peers seem to believe that there may not be a sharp drop-off in the fall. You seem to be more cautious. Maybe, if you can go into maybe, why you’re a bit more cautious with some of these other market participants, that’d be great.

Leslie Hale

Analyst

Yes. Anthony, I would say, look, our general house view is that August will look much slight to lie. But that leisure will taper off after Labor Day, as kids go back to school. Now, we recognize that weekends may perform better in the back half of the year than in a normal demand pattern, because people will still have a desire to get out of their homes. So, we think that there’s some opportunity there. but by and large, it’s not going to be able to supplement what we’re seeing over the summer. And then as it relates to BT, we think it’s going to be very limited and it mimics. As corporations have pushed the reopening of their offices off to next year, many of them have, we think that business travel will correlate with that and so we don’t see that materializing after September to replace the leisure demand that we see right now. And then right now, there’s very limited to no group that exists and cancellations are continuing on the same path, whatever is on the books now, which is very limited. We expect that to continue to cancel and there’s no catalyst for the change as it relates to the group environment. So, from our perspective, the booking windows right now, are extremely short zero to three days. If you look at what we’ve experienced so far, 50% of our contribution has come from that zero to three-day window. So, we don’t have the ability to look forward. But we just don’t see the demand is going to replace the level of leisure that we have to today.

Tom Bardenett

Analyst

Yes. And then Anthony, to bolt on to some of Leslie’s comments, the thing that I think is worth noting is that notwithstanding of what our sort of house view of cautiousness for the fourth quarter. We still have 80% of our portfolio open in position that if the fourth quarter is better than we expect. We’re well positioned to capture that demand. the hotels that remain suspended still are generally, roughly half are clustered hotels that will – that are in clusters that have open hotels as well with the balance and sort of some of those core urban areas that that I think our view around – the demand around some of the core urban areas, San Francisco, New York specifically, we’re certainly more cautious and I don’t think any different from our peers on those markets. And so I think our portfolio is set up to benefit from that. But also when we think about how we manage costs and are able to flow in that environment. having that cautious tone is enabling us to continue to be vigilant around our cost containment initiatives.

Anthony Powell

Analyst

Yes. Understood. And there’s a lot of talk about, I guess, small or regional business travel, and maybe being a bit better than national corporate travel this fall. Do you share that view or are you still cautious on that kind of local business travel as well?

Leslie Hale

Analyst

So, what I would say is that that local business travel in the small group is right in our sweet spot and our product and portfolio makeup is designed to capture that, right. So, if you look at our contribution this quarter, we got about 10% from small groups, and we had about 20% from whatever little BT that was out there. What I would say is that those numbers are relatively anemic, but they represent how our portfolio perform when that type of demand comes back, which we expect it to be the earlier demand, which is what you’re alluding to. The fact of the matter is it’s just not enough, Anthony, to replace what we’re seeing on the leisure side today is what our general current house view is.

Anthony Powell

Analyst

Got it. understood. And just maybe, one more on the Wyndham, I guess, conversions that – are you seeing the brands come up with maybe easier terms like a favorable key ramp ups or more key money as the brands all try to kind of turn on the conversion engine in the current environment?

Leslie Hale

Analyst

Anthony, what I would say is that we’re in active negotiations and that these are high, high quality, highly sought after assets. And so it’s a very competitive and we feel good about what we’re going to be able to get from the contribution of the brand.

Anthony Powell

Analyst

Thank you.

Operator

Operator

Our next question is from Austin Wurschmidt with KeyBanc. please proceed.

Austin Wurschmidt

Analyst

Hi, good morning. Thanks. one more maybe, on Wyndham, I guess, we’re kind of still moving forward with the planning there and having your ducks in a row as well as the capital, just to move forward with that, once you feel comfortable or have more line of sight on normalizing conditions, what’s the timeline for turnaround on those conversions?

Leslie Hale

Analyst

Austin, you broke up a little bit. But I would say that again, we had anticipated starting two projects this year and starting two the following year, and that’s still the sequencing. but it’s pushed off by a year. And so I would expect a year to 18 months lag on – from start to finish on the on the fully completion of those renovations early. We would expect Charleston and Santa Monica to be the earlier assets and we think that those assets will ramp up nicely assuming a normalized demand levels.

Austin Wurschmidt

Analyst

Understood. And then just curious about your thoughts on what you’re seeing within – from a shadow supply perspective in your competitive sets and sub-markets. I mean, do you feel like a lot of the competing hotels are open along with – in the markets, where you have open hotels, or is there still a lot more suspended hotels that are likely to reopen?

Tom Bardenett

Analyst

if you follow the pattern of what’s opening and what’s still suspended, what we’re finding in our markets is it’s predominantly all select service seems to be open except for consolidated and hotels are in the same proximity, similar to our portfolio. And then full-service hotels started open in June and July that are smaller in nature, more compact full-service. and then the largest full-service hotels that have those significant amount of group exposure, as well as meeting space as the last opens outside of the urban environments that Sean talked about earlier in San Francisco and New York and then obviously, in Hawaii based on what’s going on with the ordinance in regards to what’s happening out in Hawaii until that opens back up. But what I would say is in regards to shadow supply, Airbnb certainly is continuing to do well, but we’re also finding that in our world, the ability to have flexibility for the consumer and allow them to cancel and have that ability to come and go as they please over the last two or three months has actually spurred demand for our brands, as well as our premium brands that we operate, where the host and Airbnb isn’t responsible for the cancellation. So, we think that’s an advantage for our space in regards to the hotels versus Airbnb for the next two or three months as well.

Leslie Hale

Analyst

I think the other element just to add on to Tom’s comment about the shadow supply. While we do think that Airbnb’s of the world will do fine on the leisure side. We think that the other business segments that they were trying to get into pre-COVID, like on the business traveler. We think that that is going to be stunted. We think that corporations are going to be very focused on safety and liability, and they’re going to want their employees to know that they’re safe and that the brands represent that. So, we see that those segments being stunted.

Austin Wurschmidt

Analyst

Appreciate that. And then just last one for me. Sorry, if I missed this, I know you touched a little on how ADR is trended. but how have you seen kind of ADR growth track month-to-month and specifically into July?

Tom Bardenett

Analyst

Sure. Austin, we’ve seen ADR pretty much stable really from late may through today. Our July ADR is we’re right in line with our June ADRs, which we included in the prepared remarks. And so what we’re seeing across the country is that there’s a consistency in ADRs in most markets, which leads us to believe that the – that the ability in this environment to really aggressively yield manage just as not really the reality in today’s environment. And so we are picking up business and picking up occupancy at market prevailing rates. And there’s just not a lot of variability within those – within the market rates out there. And so when you look across our portfolio, it’s been pretty consistent.

Sean Mahoney

Analyst

And to just add one other thing, I would say, Austin, when you look at channel contribution and you think about what’s happening out there with the mix that’s going on today. Typically, what we talked about earlier was GDS is down, which is where corporations book. OTA percentage is a little bit up. So, therefore that’s usually at a – at bar rates based on parity. and then group is down, which is your two highest segments in regards to average rate are the ones that are down. So, it’s really more of the dynamics of what availability is out there, who you’re pricing to be able to get that discretionary traveler and leisure traveler, which is typically looking for a discount as well as the brands offering those discounts to try to increase demand.

Leslie Hale

Analyst

Yes. I would sort of summarize our revenue management strategy as a heads in beds and a race to breakeven the simplify it. opening all channels, taking advantage of whatever demand is out there, as long as it’s helping our burn rate. And to Tom’s point, what’s out there is a lower rate of business today. the leisure medical and now, we’re seeing education, obviously, with schools looking for alternative housing and even the BT that we’re seeing is largely related to medical. All of that is on the lower end of rate, Austin.

Austin Wurschmidt

Analyst

Yes. That certainly makes sense. Great, thanks everyone.

Operator

Operator

Our next question is from Chris Woronka with Deutsche Bank. please proceed.

Chris Woronka

Analyst

Hey, good morning, everyone. Some of these operational changes that you’ve made to keep the cash burn levels low and basically, improve margins, if you will. How many of those can stick around kind of longer-term? And at what point do you think, you have these conversations with your brand operators and how do you – how much luck do you expect to have with convincing them to make some of these changes permanent?

Leslie Hale

Analyst

Look, first of all, all parties are working collaboratively to control costs and reduce burn rates and also to re-imagine the model. But it’s really too early to say how these things will actually unfold. What’s going to be permanent? What’s going to be temporary? Our overall house view is that the puts and takes are going to generally be neutral, but – and I sort of think about it in a couple of buckets. As I mentioned earlier, I think F&B has the greatest opportunity for a long-term change around the approach, the offering, staffing and the hours. As I think about housekeeping, we already know that the frequency of the housekeeping is down within the rooms, but it’s increased in the public space, unknown how that’s ultimately going to unfold based on consumer preferences. As I sort of think about the impact of technology that’s had been implemented like mobile key, and it allows you for a contact list check-in, I think that’s here to stay, because people have made those investments. Some things that are on a temporary basis, we’re seeing amenities being cut down, whether it’s no valet or no coffee in your room, some of that stuff will come back. but I think it’s too early to say exactly how that will unfold. but what I would also point out to you that our better performance on a burn rate while we had aggressive cost containment and that played a role, it was largely focused on the fact that we had greater revenues this quarter.

Chris Woronka

Analyst

Okay, fair enough. And then on the Knickerbocker, the fact that we expect a lot of inventory come out of the New York market, does that change the calculus at all in terms of your longer-term kind of hold or sell decision on that asset?

Leslie Hale

Analyst

No. I mean, I think at the end of the day, we made the decision on that asset with the information that we had at that time. We continue to believe that in New York long-term, we recognize that New York has challenges and it’s going to have to overcome a stigma of being a hotspot early and that international is going to lag. But there are some green shoots in New York related to some hotels, not reopening, and we’ll have to see all that unfolds. It’s just too early, but we recognize that on a relative to other markets, New York is going to lag.

Chris Woronka

Analyst

Okay. Very good. Thanks.

Operator

Operator

Our next question is from Tyler Batory with Janney Capital Markets. please proceed.

Jonathan Jenkins

Analyst

Good morning. This is Jonathan on for Tyler. Thanks for taking our questions. First one from me is wondering if you could provide some initial color on the recent trends that have been seen in the portfolio and specifically, in July and specifically in states, where COVID cases have been rising.

Sean Mahoney

Analyst

Sure. What we’ve seen in – within the portfolio is we’re generally stable in both June and July; with occupancy rate, as I mentioned in the prepared remarks, was stable. And so the only market across our portfolio that we saw a little bit of a pullback in demand was key West, where we were – we have two hotels down there in key West, where we were running in the 70s of occupancy and we’ve – that’s now down to the high-50s, to 60%, over the last few weeks, it’s still healthy and still amongst some of the top in our portfolio. But we just didn’t see the upside. But I would characterize our portfolio today, even with the increased COVID cases, as stable. The other hot markets, Texas for us, I mean, Houston is our largest market. We’ve actually – we’re more cautious on opening hotels in Houston. And so when you look at the number of hotels that are there – they remained suspended in Houston relative to our portfolio. It’s the market that we have one of the largest percentage of hotels continue to be suspended. and so that’s on the Texas side. And then lastly in California, our hotels are actually performing steady and really, we didn’t see a falloff there.

Jonathan Jenkins

Analyst

Okay, great. That’s very helpful. I appreciate all the color there. And then second question, as it relates to reopening the hotels, have there been any surprises or changes with the rent there, and the way they’re thinking about rent, or you guys are thinking about ramping up the remaining closed hotels?

Leslie Hale

Analyst

I think the biggest surprise was how short the booking window was. We thought that when we opened hotels, that we would be able to sort of look out and the reality of it is, is that we can’t. The booking window is zero to three days. And as I mentioned earlier, we’re getting 50% of our occupancy contribution in that zero to three-day window. And so what the lesson that we learned to paraphrase one of my team members is the open hotels of booking hotel. And so the lesson learned here for us is really to open the hotels. And so we even – if we see a pullback in the fourth quarter, we do not anticipate re-suspending our hotels. And so when I look at the balance of our hotels, we have 21 that are not open. We expect to open three to five in the month of August, which would leave about 18 – 16 hotels rather. Waikiki’s in there clearly, that’s going to be tied to the ordinance that’s in place. Louisville, our largest, one of our largest assets, we expect to open in the near-term. And then that leaves San Francisco and New York, where you have larger boxes, higher cost structure. And so while we expect to open those before the end of the year, the reality of it is they are going to lag based upon what we’re seeing right now.

Sean Mahoney

Analyst

And then, one more, Leslie I think, which is important for us, that would sort of tag what’s on the Leslie’s comments, is that we were – we’re able to decrease operating shortfalls at much lower levels of occupancy than we would have thought going into the pandemic. When you look at how the hotels have performed, even with relatively limited demand, we were able to cut in our operating shortfalls, and that’s a function of that we’re running these hotels with minimum staffing. I mean, incremental staffing required for those levels of demand is very low, which allows us to reduce operating shortfalls. And so that works with Leslie’s comment about being hesitant to close hotels again, or suspend hotels again, because the – our breakeven if you will, to make that decision, is at a much lower level of occupancy than we would have thought, three, four months ago.

Jonathan Jenkins

Analyst

Okay, great. Appreciate all the detail. That’s all from me. Thank you.

Operator

Operator

Our next question is from Gregory Miller with Trust Securities – I’m sorry, Truist Securities. Please proceed.

Gregory Miller

Analyst

Thank you very much. Good morning. There’s been a lot of discussion in the hotel industry today on using outsourced staffing. I’m curious what your position is on this matter and what cost implications may result?

Leslie Hale

Analyst

So, look on the labor front Greg, we are seeing the need for some contract labor in some of our markets, particularly Boston, Atlanta, Orlando, and we’ve seen cases where bringing back staff has been a little bit challenged, whether it’s the unemployment benefits or childcare or concern about risk for their family. So, we have seen an uptake in contract labor. currently, we’re running at about 20% to 25% of our normal labor levels at hotels, whether it’s full service or limited service, but we are seeing pockets, where we do have to use contract labor.

Gregory Miller

Analyst

Thanks. And just one more question from us on the Wyndham side. Yes. I concur with a great real estate and the long-term grid catalysts with conversion opportunities. But one could also make case that some of the hotels could also be theoretical disposition candidates, especially, if material incremental EBITDA post-conversions could be at least a few years away. Would you entertain disposing some of these hotels given today’s macro environment?

Leslie Hale

Analyst

Look, I think that we did the heavy lifting on dispositions last year, which is what put us in a great position this year, coming in with liquidity that we have today, based on our current burn rate assumptions. We don’t have a need to sell an asset today. Having said that, all assets at any point in time are, for sale, at the right price. What I would say to you though based on the backdrop that you described, the Wyndham assets are actually performing relatively well, and we would see those as beneficial to maintain in our portfolio in the climate that you described.

Gregory Miller

Analyst

Okay. Thanks very much.

Operator

Operator

Our next question is from Neil Malkin with Capital One. Please proceed.

Neil Malkin

Analyst

Hi guys, thank you. First question, people talked to you on the call about a potential slowdown in the fourth quarter. I’m just wondering in terms of that, what are you guys doing to prepare yourself or to be more defensive in terms of limiting the downside or the deceleration that you’re likely to see on the leisure side, going after opportunistic contracts or first-line people or universities kind of like you alluded to and anything that you could kind of talk about, that would help defend against that.

Tom Bardenett

Analyst

Yes. So Neil, this is Tom. A couple of things from a strategic standpoint as we focused. What we find is the small group business is still starting to book and we’re focusing on making sure what we’re trying to replace some of that leisure. And that is actually coming on weekends, because it’s social weddings, sports groups, youth teams, we are finding an increase in the amount of leads that are happening from people from 10 to 25 in regards to that area. That’s one thing that we’re looking at. We did mention that we’re locking in a couple of contracts with a dorm business, where we have a buyout in one location and then probably, 50% of the hotel and another, which will be coming in, in this fall. And so we’re encouraged there based on the current level of demand in those markets, that was a really smart, profitable decision for us on the top-line. And then lastly, I would say, above and beyond the top line and the focus on strategic sales, we will tend to continue to maintain the cost levels with the lower amount of FTEs. All approvals have to come through us with our management companies in regards to what they’re going to add and being very thoughtful in regards to being prepared in case occupancy and revenue levels aren’t at the levels that we’re enjoying right now in July and August, because of that leisure demand that you mentioned. That gives you a little bit of specifics in regards to our strategy around that.

Leslie Hale

Analyst

Yes. And the thing that I would add on to that as we mentioned earlier, and prior question was that, we are smarter now on how to toggle between the level of occupancy we see now, and the level of occupancy that we think that we’ll be at possibly be at in the fourth quarter. And so our ability to run at a suspended model labor pool versus where we’re at now, we know how to toggle between that despite having a hotel open. We’ve also come to understand how some of the costs, like for example, utilities and cable, and other things that are sort of normal that you have when you’re open. We’ve been able to sort of figure out how to even get incremental savings off of that. So, we are preparing both mentally and through a dialogue with our operators that things are going to get soft. We’re not waiting till they get soft. We are assuming that they’re going to get soft and we’re managing a tight control around that are being made and in preparation for that.

Neil Malkin

Analyst

Okay, great. Thank you. Other question for me is, you guys have a fair amount of exposure to cities on the coast that have been – that have seen upticks in, I would call it radical legislation, social political unrest, violence, increasing unaffordability. How do you – I understand these things are relatively recent, but I feel like building over a couple of years, how do you navigate that, in terms of the next cycle, in terms of demand shifts or capital flows? I also know people always say, well, it’s hard to build in San Francisco and I agree, but I would argue that the restrictions and the very onerous union requirements are basically synthetic supply anyway. So just to get your comments would be very helpful.

Leslie Hale

Analyst

Well, I think that the first and foremost is that you have to have a long-term view. You can’t make decisions based on what is going on right now in this moment. again, as I mentioned before, this is a complex environment we’re in. We don’t know how long this location is going to last. And we don’t know what the new normal is going to be. Some of these things are a result of what’s happening, which we ultimately hope will be solved, particularly as a medical solution is evolved. But we also have to look at the overall diversification of our portfolio and our footprint to make sure that we’re sort of minimizing our exposure to the markets that we think have out-sized risks to the factors that you described.

Neil Malkin

Analyst

Okay, great. And then I can get one more Tom, for you. Your biggest brandings Embassy Suites talk about that a lot, the – many factors and sources of demand that generates, how has that brand performed over the last couple months and into July? And then can you – are there any discernible trends and how different brands are performing within your portfolio?

Tom Bardenett

Analyst

Yes. Happy to answer that, Neil. The performance of Embassy Suites for the quarter in our write-up was about 15% occupancy, roughly when we look at the brand performance and remind you that quite a few were closed during some of that month. So that’s an all-in number for instance there. And out of the 21 assets, 12 were in that number that were actually opened. in the month of June, it’s improved, where it ran 22% and then we started open some of those assets, because of the opportunity that we learned, where the demand was available in the market. Again in July, we feel good about how that’s performing. In fact, I was on the call with Hilton yesterday about how that brand is performing, and it’s in the all-suites brand portfolio, obviously Homewood Suites, Home 2, and Embassy Suites. And I think one of the key drivers for Embassy Suites is what we talked about earlier. It’s the Two Bay suite. It’s the opportunity, that’s a value proposition and as we’ve always seen within Embassy Suites over the last 20 years, that brand – our index is other brands, because of that value proposition during the down cycle. And certainly, we’re in one right now. We think when we look at small groups and what’s been attractive for the Embassy Suites brand that fits exactly in that area, where people want that Two Bay. So, they can have kids in one room while the parents are watching TV in the other room is an example of that. So, we feel good about what’s happening, even though we’re in a unique environment, we’re tackling this opportunity with going after business at the Embassy Suites brand attracts.

Sean Mahoney

Analyst

Yes. And Neil, to sort of toggle on to a Tom’s comments, I mean, me – during the second quarter our all-suite products gains, as I mentioned in my prepared marks, 2,000 basis points of market share and are sitting at 135% share within their assets. The majority of those are our Embassy Suites. Some of the stats are on the second quarter that Tom mentioned are influenced by the cadence, with which we open the hotels. But we remain confident that Embassy Suites is well positioned to outperform they had a strong July. And so we think with NBC with as well as our all-suites hotels are going to be a difference maker for our portfolio in this environment and as we come out of it.

Leslie Hale

Analyst

And the last point that I would add to that is that as we mentioned before, 40% of our open hotels or breakeven at EBITDA level and 68% of those were suite products.

Neil Malkin

Analyst

Okay. Thank you, guys very much. We have reached the end of our question-and-answer session. I would like to turn the conference back over to Leslie Hale for closing remarks.

Leslie Hale

Analyst

Thank you, guys for joining us today. As we discussed on the call, there’s no denying that the entire lodging industry has continued to face extreme challenges. However, RLJ is situated well with a strong liquidity or lean operating model on our favorable position with the asset type and our geographic footprint. I hope that you and your family stay safe, and then you guys find a way to enjoy this unusual summer. Be well, everyone,

Operator

Operator

Thank you. This does conclude today’s conference. You may disconnect your lines at this time and have a wonderful weekend.