Thomas Bardenett
Analyst · Capital One Securities.
Yes. So thanks, Neil, for the question. We've met with Hilton and had numerous conversations about what we want to be. And if you think about the elevations that you talked about, what existed in the initial build was koi ponds, tremendous amount of landscape, water features, not useful space but pretty space to take a picture and have an opportunity for people to really enjoy that atrium but not utilize the space as much as what's happening today from a consumer standpoint. So what we've done is we have really changed the elevation to be able to be one elevation, where people can utilize the space throughout, and then created kind of public-private space to whether it's the comp breakfast or the actually -- opportunity for the evening reception and then bring our restaurant or beverage space out into the lobby so people want to spend time there and actually be more transactional. So we've had some concepts called Taste and Tap & Tavern on the food and beverage side and actually provided a much better environment to be able to purchase alcohol, spend time and create some camaraderie with the groups that we're attracting. In addition to that, when you change that elevation, you actually add meeting space. So for instance, if an Embassy has 300 keys with 7,500 square feet, you could -- you only, in the past, probably service and maintain that group by using your ballroom or your breakout space. Now with the open-area atrium, you're now serving lunches, receptions and using that space as additional meeting space so you can actually book two groups in your ballroom and then use the atrium for that additional space. So we think that's proof positive. And the other thing that we've done is, from room configurations, we do have part of ROI actually taking a few rooms back at -- by getting some additional keys, which is an immediate ROI, and locations that we think are going to be proof positive from an occupancy standpoint. And the ability to fill in a pool, which we had 2 in Buckhead, which is allowing us to create another 2,500 square feet in Buckhead midweek, that's a real positive for us to be able to drive that BT, special corporate and group that can produce a better catering productivity floors. So that's some of the things that we're doing in our Embassy Suites to be able to create a different value and attract the consumer that, quite honestly, midweek, will drive a higher average rate.