Patrice Louvet
Analyst · JPMorgan.
Sure. Good morning, Matt. So first, I would say we feel really good about the progress we're making on the brand positioning and the brand elevation, right? And our core strategy continues to be, as Jane -- as she just mentioned, brand elevation because there's significant runway ahead for us around the world. What we are seeing in the consumer perception data is very encouraging, very strong brand consideration, score improvement, very strong, purchase intent strengthening, and net promoter scores that are building quarter-on-quarter. So feel very good about that. And I think, Matt, you know this business very well. What's pretty unique about us is the breadth of our portfolio and the breadth of our appeal, right, because we appeal to eight-year-olds and we appeal to two-month olds. We have this broad range of products. And I think our brand positioning at this point in time in particular with the core values of authenticity, timelessness, style, quality are really resonating around the world. The elevation is never going to stop. So you can expect us to continue to fuel that through our storytelling, through our product offering, and through the consumer experience that we offer, both online and in brick-and-mortar stores. In terms of new consumer recruiting, which is part of our lifeblood, right, we often talk about the fact that the key drivers of top line growth for us are going to be bringing in new consumers, select unit growth, and AUR growth as Jane just talked about. Another strong quarter of new consumer recruiting around the world, over 1 million for this quarter, 5.3 million for the full fiscal year, close to 60 million social media followers now, up double-digits. We -- our new consumer recruiting machine across our different DTC channels is working well. This is DTC data. Fortunately, we don't have wholesale data, but it's working well and we're going to continue to lean into that, leveraging the breadth of our marketing programs that range from the sports partnerships that we have with the Olympics coming up to celebrity dressing to different activations that we have in the gaming space and so on and so forth. So I'm very encouraged by the overall momentum that we're seeing on the brand by the breadth of the appeal, and one of that -- I think the major pivots that we've been able to achieve over the past few years is this appeal to that younger generation, making the brand hot again for that younger generation in every markets around the world, and we're going to continue to fuel that.