[ Hi, ] everyone. Thank you for joining and taking interest in our company and on this call. I want to go through some of the success and some of the things that we're working on now throughout Q1, but also for the back end. But before so, I just -- I want to bring recognition to the entire team in the company. Our [ Asian ] team, Fort Lauderdale team and also our California team that have really put us in a position to be successful even though that there's a ton of issues and challenges out of the Orient domestically with freight, securing containers, production challenges. It's been an interesting year and a year like no other that I've been in the company. And it is truly -- it truly has worked out because of all the efforts that the entire team has done. I mean, there is shortages of containers, and we've been able to secure containers.
With partnerships being stronger than ever, we have been able to secure programs much, much earlier this year. Usually, we get commitments towards March and April. And a lot of the retailers have worked with us to secure programs earlier. Easily, we set the floor in September and October. We are now setting the floor as early as July and August, which is reflective of some of the sales that have happened in Q1 and going into Q2. And it's mostly because they do recognize some of the challenges, but also because of the success of the karaoke segment during the off-peak season. We're still experiencing the post pandemic results, even though things are opening up, as everyone knows, people are traveling more. And that this -- that income that was applied to other categories have gone a lot in to travel, but that hasn't slowed karaoke down. I mean last year, we had a real big uptick with Carpool Karaoke when it became popular and with TikTok. And although that same sort of uptick hasn't happened this year, our other products have maintained or increased our sales.
I mean, if you look at the data from Target, from Walmart, from Costco.com, Walmart.com, everyone is still showing a significant uptick in sales if you remove the onetime gain of Carpool Karaoke. And even if you put in the Carpool Karaoke, we're still averaging either flat sales or were up. So it's a true testament to the team and I just wanted to make sure I recognize them on the call, people that are working hard, all types of hours, coordinating with Asia to secure things. And we're able to predict local retailers but also took an opportunity to bring in inventory because, as you know, this year, weather has inventories going away. And we're positioned right to have the right amount of inventory, for the most part, to supply our main customers.
Another thing that we started doing in switching gears is becoming a lot more efficient in really trying to grow those customers that are getting behind the category that have shown year-over-year success and continue to support not only the karaoke segment, but in particular with the Singing Machine. So we've shipped a lot of stuff out of [ the OE ], but also domestic sales have been up. Even if the inventory wasn't coming in on time, say, for Walmart or Target or Amazon, we were -- we caught the Buzz early enough to make sure that we had inventory to ship on time.
So traditionally dot com is a good sign of how things are going to be towards the back end and we're showing significant sales there. We've already participated in Prime Day with Amazon, which is a success. We're doing a lot more business now that is non-promotional. We've even passed some of the price increases, which have forced retails to go up, and we have not seen a significant decline or a decline at all with some of those retails that have gone up. We are planning to do another round of price increases here, September 1 just to cover some of the cost associated with the up cost in containing.
So beyond the lookout for the category, I mean, we have a good program at Walmart. Target has set -- is setting early this year. We've already transitioned some of the older SKUs and started to transition some of the newer SKU. Higher price points continue to be a big success for us. We've also seen really good sell-through on the accessory portion of the business, which carry a little bit higher gross profits for us. We transitioned into Bluetooth microphones, which have been traditionally Chinese [ brands ], and we started to cut into that market share, and we're really positioning ourselves to continue to develop a product that focuses on that market. We also have some big programs that are very -- that are going to drive the app portion and the digital music portion of the business. So that's good news. We are going into Montreal this week to continue to see how we expand that for the rest of the year and moving forward into 2022. So we have a good plan. We have a good structure.
We're coming out earlier with some products this year. On the kids side that we're going to be able to distribute and test out here in October so that we know how to forecast and we know how to prepare for the upcoming future. We're releasing Carpool Karaoke 2.0 with a good marketing buzz in August, mid-August, which is already out, but the rest will be towards September. So we're excited about that to introduce what a popular item was for last year, but now with new features, a new price point going back up to $59.99. And already, Amazon has done a presale. They've already started shipping that, and we've already started doing some positive reviews online.
So everything is looking well. We are extremely excited about what's happening. We're partnering with Sam's Club to release some higher price points, but also some good price points for kids. And we are just going after the home entertainment market, not just the karaoke. We're looking to really be top of mind for the home entertainment market, which would allow us continue to distribute among the retailers through different departments and we're in conversations to do so.
So besides that, I just -- everything is setting and I just want to leave more for questioning in the back end. As you guys know, Q1 numbers have been really good and that's really a good sign for us because we're going to be setting the floors earlier and we're going to give ourselves a better chance to sell through throughout which helps inventory in the fourth quarter, just like it helped inventory in the fourth quarter this year.
So with that, Gary, I'll pass it over to you, and I'll just make myself available for additional questions in the back.