Gary Friedman
Analyst · Bank of America Merrill Lynch. Your line is open.
Yes. And some of these things have a waterfall effect, right? Like returns and things you really got to look at, almost rolling 12 maybe a 12-month kind of calendar because it waterfalls down right. The sale you make today doesn't necessarily return tomorrow, it might return two months, four months, six months down the road. So, you got to really look at these things over time. So, the -- we liked, I think what we said is, after we were kind of six months into it and two quarters into it, three quarters into it, we are saying that we like what we are seeing, we like what's happening underneath this -- underneath the business. And clearly, it was -- there as was an effect on the fact that we were giving a bigger discount, so we are taking the margin hit, we were taking $100 in membership, but we couldn't book that. We are taking a hit on the gross margin line, we couldn't book. The membership fees, we had it amortized over 12 months. So, there was funny things and timing there which we are trying to explain. And then, we also made the decision to begin to rearchitect our operating platform and rationalize our SKU count, which created kind of noise in the model, if you will. And I think as we are now starting to cycle that and we have cycled membership and we have got now the kind of the waterfall and the trailing 12 months data and all these trends, now, that you can see the trends much more clearly. The noise is kind of going away from the business and we got enough data, where you say, okay, that's real, that doesn't look like a three-month trend. So, we are very confident and how this is kind of revealing itself. And now, that the data is here, right? It now -- it presents you with -- you can see a lot of things you couldn't see, many more opportunities that we are very, very excited about as we think about designing and architecting the operating platform for this new business model.