It's transformative to our economics and our deal structure and the enthusiasm and excitement around our brand, as is Los Angeles and the Melrose store. So, you know, and that's why I mentioned on the video, you got to see it to believe it, in both of those stores. Personally, I've invested over the last several years hundreds of hours into the design and development of those stores. You think, if there was anybody who would expect to kind of know how it would feel when they showed up and know what it would, you know, what would it feel like and be like, it would be me. And I would tell you, in both locations, in Los Angeles on Melrose, on Peach Tree in Atlanta, both stores, you know, both galleries were beyond my expectations, you know, beyond my imagination. And I think that's happening in the development community. People have seen presentations, they've seen pictures, they've seen renderings, yada, yada, yada. You know, they see pictures from everybody, right? So our pitch may be better, our pictures and renderings might look better, but until you've seen it, until you've seen it, you can't really quite appreciate the level of quality, the level of design, the level of innovation, and I'd say, the level of preparation of this concept from everything else in the marketplace. And that's how we talk about it internally, right? What is the degree of separation between our business and everybody else's business, right? From a customer point of view. And the amount of separation. I think we've just leapfrogged ourselves here, right? I mean Houston in and of itself, for people who had never been to Houston, there's developers that go to Houston today and they're awe-inspired and overwhelmed, and then they want to do a deal with us. Atlanta is almost three times the size of Houston. It is, you know, three times more intelligent than Houston because we're three years smarter than we were when we built Houston, right, and designed and developed Houston. So the impact on the development community I think is going to be exponential.