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Rh (RH)

Q4 2013 Earnings Call· Fri, Mar 28, 2014

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Transcript

Operator

Operator

Good afternoon. My name is [Eva] and I will be your conference operator today. At this time I would like to welcome everyone to Restoration Hardware's Fourth Quarter and Fiscal 2013 Financial Results Conference Call. [Operator Instructions] It is now my pleasure to turn our call over to Ms. Cammeron McLaughlin with Restoration Hardware's Investor Relations. Ms. McLaughlin, you may begin.

Cammeron McLaughlin

Analyst

Thank you. Good afternoon everyone. Thank you for joining us for Restoration Hardware's fourth quarter and fiscal year 2013 financial results conference call. Joining me today are Gary Friedman, Chairman and Chief Executive Officer, and Karen Boone, Chief Financial Officer. First, Gary will provide highlights of our fourth quarter and fiscal year 2013 performance and provide an update on the company's key strategic priorities. Karen will conclude our prepared remarks with a discussion of our fourth quarter and fiscal year 2013 financial results and our outlook, before opening up the call to questions. Before I turn the call over to Gary, I would like to remind you of our legal disclaimer, that we will make certain statements today that are forward-looking within the meaning of Federal Securities Laws including statements about the outlook for our business and other matters referenced in our press release issued today. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially. Please refer to our SEC filings as well as our press releases issued today, including our financial results press release, for a more detailed description of the risk factors that may affect our results. Please also note that these forward-looking statements reflect our opinions only as of the date of this call and we undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. Also, during our call today we will discuss a number of non-GAAP financial measures which adjusts our GAAP results to eliminate the impact of certain items. You will find additional information regarding these non-GAAP financial measures and a reconciliation of these non-GAAP to GAAP measures in today’s financial results press release, as well as a reconciliation of adjusted P&L items on pages 11 and 12. As a reminder, the fourth quarter and fiscal year periods ended February 2nd, 2013 included 14 weeks and 53 weeks, respectively, while the fourth quarter and fiscal year period ended February 1st, 2014 included 13 and 52 weeks, respectively. Management will be providing all revenue and earnings growth comparisons on a comparable 13 or 52-week basis. A live broadcast of this call is available on the Investor Relations section of our website at ir.restorationhardware.com. With that I will now turn the call over to Gary.

Gary Friedman

Analyst

Thank you, Cammeron. Good afternoon. 2013 was a record year for RH as we continued to outperform the home furnishings industry by a wide margin. Net revenues increased 33% and comparable brand revenues increased 31% on top of the 28% increase last year, representing our fourth consecutive year of comparable brand growth in excess of 25%. This is even more impressive considering the elimination of our fall source book and the consolidation of our store base. In 2013 we expanded operating margins by 200 basis points and grew adjusted net income by 92%, while concurrently investing in our infrastructure and developing new categories and businesses to support our future growth. We like to remind ourselves that at the start of 2013 we were expecting total revenues of $1.43 billion and adjusted EPS of $1.34 per share. Throughout the year we continued to take market share and outperform expectations, delivering $1.55 billion in total revenue and adjusted EPS of $1.71, demonstrating the disruptive nature of our brand and the powerful multichannel platform. Turning to the quarter, Q4 net revenues increased 26% and comparable brand revenues increased 24%, on top of the 29% increase last year. Operating income for the quarter grew by 41% and reached 12.4%, an almost 200-basis-point improvement over 2012. Consistent with many other retailers, we experienced softness in late December and January versus our expectations as a result of the shorter holiday selling season and store closures due to weather, neither of which are systemic or ongoing. Despite the shortfall, we were able to achieve our earnings guidance, demonstrating the strength of our business model and disciplined cost control. Reflecting back on the past year, there are several key learnings, but none more important than the disruptive power of our product platform. Our demonstrated ability to innovate, curate…

Karen Boone

Analyst

Thanks, Gary, and good afternoon everyone. I will start with a review of our fourth quarter and fiscal 2013 performance, and then discuss our outlook for fiscal 2014. We delivered record performance during the fourth quarter. Total revenue increased 26% to $471.7 million, driven by 30% growth in our direct channel and 23% growth in retail. We are extremely pleased that we were able to drive industry-leading growth during the quarter despite the shorter holiday selling period and the negative impact of weather on our retail business. Our direct business represented 49% of sales during the quarter, demonstrating the strength of our online platform, even with the elimination of our fall source book. Including our direct business, comparable brand revenue growth increased 24% on top of 29% growth last year. Given the multichannel nature of our business and the tremendous synergies between our retail and direct platform, we believe that comparable store sales growth is no longer a relevant metric for tracking our business performance or to make meaningful comparisons to our industry peers. Beginning in the first quarter we'll no longer report comp store sales growth and will report comparable brand revenue growth. You can find the table with the detailed definition and historical data for this metric on our Investor Relations website and in our Form 10-K, which is expected to be filed in the next few days. Adjusted gross profit increased by 18% to $175 million during the fourth quarter. Gross margin decreased 20 basis points to 37.1% from 37.3% last year, in line with our expectations. While our product margins were still below last year, we continue to see improvement in our product margin trends relative to the last few quarters as we anniversaried most of the strategic pricing initiatives introduced in late 2012. Our promotional…

Operator

Operator

[Operator Instructions] Our first question comes from the line of Matt Nemer with Wells Fargo Securities. Matt Nemer – Wells Fargo: Thanks so much. Congratulations on a great 2013. First, I wanted to ask a few questions on the source books. Gary, could you give us a high-level preview of what's different this year in terms of the 13 books versus six? And then how should we think about the incremental costs of the size of the book and the UPS delivery strategy versus the incremental savings that you didn't get last year from cutting the fall book?

Gary Friedman

Analyst

Sure. First, say, you know, Matt, we're not talking too much about the specifics of the book because we'd rather have it get out there and have the customer react to it, and as opposed to giving our competitors any kind of headstart as to what we're doing. But let's just say there's a very new and we think, you know, highly logical and new experience that is going to especially translate well when shopping by lifestyle and/or category. So, you know, but it's something that is very new and I think you'll see it when it gets out there. As it relates to the ad costs and how do you think about going from 1,600 to 3,200 pages, you know, think about -- if you think about my comments in my prepared remarks, the idea of going to fewer, bigger books, like fewer, bigger stores, with a much broader assortment, mailed once a year, we think is the right way to deploy our ad cost investment to get the greatest return and to grab the most share. So that's how I think about it at a high level. Matt Nemer – Wells Fargo: Okay, great. And then --

Gary Friedman

Analyst

I think directionally, our cost per circulated page is lower than a year ago. Matt Nemer – Wells Fargo: Okay. Makes sense, with a much bigger book. And then secondly, the SG&A dollars were essentially flat sequentially despite obviously a much bigger quarter. And I think some of that was the fall book. But given that that fall book also doesn't ship this year, is that a trend that -- I assume it'll be up this year sequentially, but how should we think about modeling SG&A from Q3 to Q4 going forward?

Karen Boone

Analyst

I don’t know that there'll be as big of a shift -- this is Karen, hi Matt -- in Q3 to Q4 as we saw last year, because when we moved from the -- mailing the fall book, we had a larger percentage of the savings in Q3 than in Q4. So on a relative to the prior year basis the compare might look a little strange, but the overall level of spend will be as different on a percentage of sales basis. I hope that helps. Matt Nemer – Wells Fargo: Very much. Thanks so much.

Operator

Operator

Your next question comes from the line of Matthew Fassler with Goldman Sachs. Matthew Fassler – Goldman Sachs: Thanks a lot and good afternoon. Two questions, and the first relates to SG&A as well. Karen, if you could shed some light, just a little more detail on some of the moving pieces on SG&A given the very strong expense control year over year, maybe trying to size approximately? And also, was incentive compensation year on year a factor in the lower cost number?

Karen Boone

Analyst

Yes, sure. So when -- I assume we're talking about Q4. Matthew Fassler – Goldman Sachs: Yes.

Karen Boone

Analyst

The predominant driver in the savings in SG&A in Q4 was related to the advertising, and that was primarily due to the elimination of the fall source book. The other factor weren't as significant. We did have some leverage in employment costs, and some of that was in incentive compensation. But we also really did tighten the purse strings on some of the other travel and hiring and other things just to make sure that we're being conscientious and diligent with the cost control in Q4 once we saw the weather and other things impacting the business in the latter part of the quarter. Matthew Fassler – Goldman Sachs: And Karen, can you also shed some light on how those advertising costs will move around in the first half of the year given the production of the book and then the mailings, et cetera, sort of how you're accrue and book those costs?

Karen Boone

Analyst

Yes, sure. So in Q1 we will continue to have some of the amortization from the prior spring source book. So Q1 will continue to benefit from that change in the source book strategy, with the move to one mailing per year. But then in Q2 we'll cycle the savings that we have in the prior year, and that's on the investment of the additional pages and new products that Gary mentioned will kick in. So we won't see the same leverage to the extent -- or anywhere near the extent we saw in that first year, but we'll maintain a nice healthy advertising as a percentage of sales. Matthew Fassler – Goldman Sachs: So --

Karen Boone

Analyst

-- leverage in Q1, you know, and then obviously Q2 through Q4 not as much leverage --

Gary Friedman

Analyst

Yes. We have twice as many pages going out. Matthew Fassler – Goldman Sachs: Great. And then secondly Gary, I know that there are some categories that are a bit newer in the mix that probably went through their first holiday, sort of a big size for you. Can you give us some color on how they did and to what degree they contributed to your strong performance there?

Gary Friedman

Analyst

Any particular categories you're wondering about? Matthew Fassler – Goldman Sachs: Tabletops would be one and -- that was kind of most on my mind. Also small spaces catalog, et cetera, some of the initiatives that are made throughout company.

Gary Friedman

Analyst

Yeah, we'd rather not give away, you know, specific information like that. Again it's just, you know, for competitive purposes. But I think I would reiterate what I've said in the past that I would not expect some of the new businesses like tableware that have very, very little store exposure to really materialize and become important till they get a real home in the next-generation design galleries. Matthew Fassler – Goldman Sachs: Got it. Okay. Thank you so much.

Karen Boone

Analyst

Thanks, Matt.

Operator

Operator

Your next question comes from the line of Daniel Hofkin with William Blair. Daniel Hofkin – William Blair & Co.: Hi, good afternoon. Just -- maybe just looking for a little bit of color kind of on the quarter for the -- in the fourth quarter, the top line, you mentioned obviously weather and the shorter holiday. Anything else that you would call out, either, you know, let's say variance relative to expectations, whether it was impact of the different source book strategy or if you had any orders let's say that were pushed into the first quarter? Anything like that that you would call out that might have affected the quarter on the top line?

Gary Friedman

Analyst

Reinforce the comments we made, I think most of the retailers, you know, remember in the fourth quarter we still have a relatively significant gift business and cash-and-carry business that happens, you know, that is driven by mall traffic and timing and so on and so forth. And there's two things that I think we missed there. One was, you know, it's hard to do, every seven years you get a shorter selling season, and being able to kind of time and forecast that shorter selling season, you think you can press that much more sales through that area. And when we got into the back half of December and we got into some poor weather and a shorter season, we weren't able to kind of hit the numbers we thought we'd hit. And I'd say it was also impacted by the fact that we circulated our holiday gift book down in the 20% to 30% range, thinking that that was the right thing to do. Reflecting on that, and I think as we do more analysis, that looks like it may not have been the right decision, you know, that there's this concentrated period with an extra million books out there that we would have probably paid for those books and had the revenue upside. So in trying to kind of optimize the ad costs, I think we made a bad call in Q4 from catalog circulation point of view. But how much of it was the short season, the catalog, the bad weather, probably a combination of all of that. And then in January, you saw the weather issues increased, and I know, if you read some of the commentaries out there, say, well, you know, people are going to still buy furniture, aren't they, or people are…

Gary Friedman

Analyst

Yeah, I just think it's getting smarter every day. And so, you know, and just being ruthless about our -- where we're going to deploy capital and what kind of returns are we going to get on that capital, and what seeing asymmetrical risks will look like. Are we creating an upside asymmetrical risk profile and real estate investment, and how does that look, and how do we think about that market? And really spending the time to have the discipline to get into the data, get into the catalog response in the stores, get into the number of households, get into every aspect of the information that audit influenced, you know, what we believe will be the kind of return. And so while you might say, hey, the occupancy might not be that much more to build another 10,000 square feet, you have a capital investment to build it out. And whether the landlord is paying for it or it's our capital, we pay for it one way or the other. There is no free money. So if the landlord is putting in capital, we're getting charged some yield against that capital. So if we had a model that said, okay, every store is $20 million, you know, why should every store by $20 million? Because not every market is the same market. So it's just continuing to challenge our assumptions, continuing to think about better -- be better investors and better stewards of our capital, and getting to every level of detail. And that's just kind of our DNA by the way, and that's why everything here always evolves and always changes, right? As new data comes in, as new information comes in, new thoughts and new debates happen inside the company, it brings forth a new and better view. And one of the things that I think is one of the strengths of the company is we have those debates and we continue to evolve and we are quick to make a decision. You know, we're not the kind of company that gets better information in the first quarter, second quarter ago, well, that's the plan in the year, I'm sorry, you know, that's what we're doing. We are constantly iterating. We are constantly improvising, adapting and overcoming and trying to get better every single day. So this is just something I'd expect you're always going to see this happen. You're always going to see it adjust and refine. You know, this is a not cookie cutter, 3,000 square-foot retail rollout that has the same assortment in every market, that you slap up a storefront and just go. This is a much more intricate and complex investment strategy. Daniel Hofkin – William Blair & Co.: Understood. Thanks very much, and best of luck.

Gary Friedman

Analyst

Thank you.

Operator

Operator

Your next question comes from the line of John Marrin with Jefferies. John Marrin – Jefferies: Hey, Gary, Karen. Congrats on a nice performance. Just want to focus in on the square footage for a moment. I know you said you'd be converting some backroom space this quarter. And it looks like you did a great job finding some extra room. Maybe you can help us understand how many stores were impacted by those - by that expansion and how much - how those stores performed against the comp or against the company average and what the additional opportunities might look like there.

Karen Boone

Analyst

Yeah, we had -- this is Karen -- we had 11 stores that comprise that roughly 30,000 square feet, and they were converted basically over the course of Q4. So a lot of them didn't really get that square footage translated until Q4, towards the end of Q4. So, not very impactful obviously for Q4 because a lot of them were open, and in fact some of them were closed or kind of distraction I'll say when there's construction going on or part of the store is blocked off. But for those 11 stores, we would expect them to have, again, have more sound [ph] square footage going forward and more productivity going forward, but, you know, not something we're willing to quantify that location or anything, but again it was 11 in total and roughly 30,000 square feet that was part of our selling square footage growth in '13 and will be, you know, will benefit '14 from. John Marrin – Jefferies: Okay. And then hoping for some more color, maybe a little more color on the five lease signings and the pipeline on 2015.

Gary Friedman

Analyst

What specific color are you looking for? John Marrin – Jefferies: Well, just maybe which markets or -- are these five, also 2015, and how the rest is shaping up.

Gary Friedman

Analyst

Yes. Go ahead, Karen.

Karen Boone

Analyst

Yes. So four of them are 2015 deals and one of them will be in 2016. The '16 one we can't really disclose the location yet. But the -- we can give -- we'll probably wait to give the markets once we have further clarity on timing and such. But we're really excited because we kind of LOI on quite a few of these and we're able to in the quarter focus and buckle down and get all the lease deals signed. And part of that is what's creating some of the learning as we really put pen to paper and finalize plans and finalize leases, we get a lot better data and are seeing how great these occupancy deals are. John Marrin – Jefferies: Right. Okay. All right, great, guys. Thank you.

Gary Friedman

Analyst

Thank you.

Operator

Operator

Your next question comes from the line of Peter Benedict with Robert Baird. Peter Benedict – Robert W. Baird & Co.: Hey guys. Thanks for taking the question. First, just on the spring drop starting in May and I guess all in the stores by -- or in the homes by mid-June. It's a little later than you're initially thinking, I think it may have been, but just let me know maybe what happened there. And then secondly, as we think about the revenue growth profile, understand the second half you expect to be better than the first half. How about 2Q versus 1Q? These books are not going to be in the home until, let's call it, you know, mid-June, could you see first -- second quarter revenue growth similar to the first quarter or do you think it'll be better?

Gary Friedman

Analyst

I think -- we think it'll be better, Peter. I think the way to think about the books is, you know, we have books that are twice the size they take. It's more complex to print them, to bundle them, to bind them, and get them through the system. So, you know, last year our books began getting in home, end of April. This year they will start to get in end of April. But it takes a little longer because they're twice as big. So the rollout of them happens slower, and we'll kind of increase as we go. But this is the first time, with 3,200 pages, I think it's the first time anybody has delivered 3,200 pages. So we're trying to be conservative and thoughtful as we think about what's realistically going to happen here. We feel confident, in going with UPS, who's our major provider of our in-home packages, and what we like about that is that almost everybody -- I'm sure everybody who are customers today shop online and get deliveries at their home or their condominiums or their apartment buildings, and there's a systematic way for UPS to deliver a box or a package and it usually gets there. You know, as we went through the details, it seems more risky putting it through a less certain delivery service. And so we -- and we're being very conservative on what kind of lift we need for the payback on that UPS thing. Honestly, it could be very accretive to earnings. We're just not modeling it yet because we've never done it. But if you went through the logic, you'd say, this looks like it's going to be pretty good. The U.S. Post Office last year, a lot of our books got in months late,…

Karen Boone

Analyst

Yes. So we will be cash flow negative this year just given the size of our investments in real estate and other infrastructure investments, and that's something we've talked about. We have plenty of capacity. We ended the year with $260 million available on our line. So, don't see even close to any issue there. But while we continue in this investment phase, especially with the investment with the stores coming online in '15 and some of that CapEx coming in this fiscal year, coupled with we are a cash taxpayer now, last year we didn't pay any cash tax, we utilized our NOLs, so this will be -- will look more like a normal company from a cash tax perspective, and that coupled with the CapEx. We'll basically generate plenty of cash from operations, but all of that [indiscernible] reinvest in the business for our growth. Peter Benedict – Robert W. Baird & Co.: Okay. Thanks very much.

Karen Boone

Analyst

Sure.

Operator

Operator

Your next question comes from the line of Brad Thomas with KeyBanc Capital Markets. Brad Thomas – KeyBanc Capital Markets: Thanks, good afternoon. Wanted to just ask about the gross margin outlook for the coming year and what some of the puts and takes are to look out for.

Karen Boone

Analyst

Yes. So heading into '14, while we don't provide specific guidance on margin and SG&A, directionally we are expecting to see improvements in both. For gross margin specifically, as we had discussed, we've cycled through now some of the -- or most of the strategic pricing we talked about this last year, so we do see some upside in product margins in 2014. But there's a couple of other things going on, to your point, there are puts and takes within gross margin and occupancy. So we'll continue to see leverage in our store occupancy costs, but there's two other factors at play. One is with the first half we're not going to anniversary the supply chain investments we made last year until the latter part of the year. So we'll have some deleverage until the back half when we anniversary the Dallas DC and Ohio show stock [ph] facility investment. But then once we hit the back half, we're going to see a bigger drag on occupancy related to preopening rent related to several of the 2015 full-line design galleries. So that's going to have an impact as well. So overall, you know, we got -- we see some opportunity with products margins, but occupancy, some of the DC things and some of the preopening rent is going to, you know, eat into a lot of the occupancy things we've been seeing on our retail base. So hopefully that helps with some of the moving levers.

Gary Friedman

Analyst

Yeah, and I think I'll just build on that by saying, to understand our investment mentality, we said that we want to buy insurance from an infrastructure point of view and rather take the risk that the infrastructure might fail. And in a lot of cases I think you've got to look at a company when it gets to our size and complexity, especially on the backend, you have to be as good as the airlines, if not better. Right? You have to have a very low accident rate. Because if something goes wrong here and we run out of track, both Ken and I came in from Williams-Sonoma during the time when we under-invested and had to clean up a mess. I had to live through the mess. And so we have a very conservative investment strategy that says, build enough track, don't let the train outrun the track. So I'd say for the next couple of years we're going to be more conservative than aggressive from an investment point of view. We are going to buy more insurance than less insurance, because we're still in a fluid, very early-stage development company. I mean I said to our Board of Directors last week, in many ways we're a $1.6 billion startup. That we are moving through transformational stages, product platform, our direct platform, our retail store platform, our supply chain where we have a ton of innovation going on that we'll continue to talk about as move through the year, and even in our financial model and how we think about it. So, and, you know, when we've got growth at this level and complexity in a business like this in the backend, it's just much safer to buy insurance. We'd like to be able to sleep at night here. So in some cases, you'll expect us to combine that insurance and it's protecting the downside for all of us as shareholders. PT: That's very helpful color. And if I could just add a follow-up for Gary on the hiring of Doug Diemoz. It's clear that one of his big responsibilities is -- his biggest responsibility is future international growth. So, Gary, I was hoping I could just take your temperature on what your near-term aspirations are from an international standpoint.

Gary Friedman

Analyst

Yeah. Well, international is, you know, takes a while, right, to build out the blueprint and the strategy, to understand what the capital investments look like, what the different strategies by market look like, by country look like, and then be able to properly, you know, seek clients, the moves, and have a progressive return on capital that makes sense. So I'd say in the short term we won't be investing really heavily. We will be studying and learning. There may be more shorter-term opportunities. When I say shorter-term, I say, you know, two years. I mean most people know there are certain models in the Middle East and other places. We've all been teached, if you got a good brand, where, you know, there's highly accretive kind of international growth deals like that that don't take capital, that don't take a lot of manpower, that don't take a lot of time, that could be accretive. But most of the other international moves I'd say are much riskier than domestic growth. And what's very different about a company like ours than, you know, if we were apparel or anything else, is the backend. You could say like, okay, am I going to build a big DC over there, am I going to put all that inventory over there? Am I going over there with all of the assortment, part of the assortment? Why and how and where? And where do we think the business is going to come from by market? I mean it's -- international, for our business, very, very complex. So we want to have a lot of time to learn and study, you know, build a blueprint, debate the blueprint, look through sequencing, debate the sequencing. You know, so I don't think you'll see really anything meaningfully…

Gary Friedman

Analyst

Thank you.

Operator

Operator

Your final question comes from the line of Neely Tamminga with Piper Jaffray. Neely Tamminga – Piper Jaffray: Great. Good afternoon. A couple of just real quick ones here. Gary, could you help us conceptualize a little bit the level of innovation and newness in just called the 2014 assortment versus the 2013 and maybe how that compares and contrasts with the 2013 versus 2012?

Gary Friedman

Analyst

Yah. Neely Tamminga – Piper Jaffray: And then just one follow-up to that too, it seems to us that you guys have been taking down the number of catalogs shipped per edition over the last couple of years and mindfully so. Just are you at that inflection point where you can start thinking about prospecting again and how should we be thinking about that and the advertising costs? Thanks.

Gary Friedman

Analyst

Sure. Let's talk about the assortment innovation. This is -- the way to think about it is you have last year's innovation and work that was done that we didn't launch for fall, right? You got all that newness that -- and work we had done for fall 2013 now just basically shifts in timing, right, and it moves into 2014. And then you've got, you know, the other work we've done on top of that. So you kind of have two seasons in one. And last year we had one book going up against two books. This year we have one book going up against one book. So we don't have any kind of sales [ph] decline in the second half, but we'll have -- you know, the most as a percentage of newness, the biggest percentage of newness growth in the history of the company. And on top of that, we think we're presenting in the most compelling and innovative way. And in many cases, products that we also had that weren't necessarily displayed very well, that might have been represented in a small little picture and could have been what kind of refer as the Dionne Warwick, Walk On By, if the customers can't see, you usually can't sell it. And so we believe, just based on our data, that presenting some of these products in a better way are going to look brand-new to the customer. So I think it's, you know, from a direct perspective, I think this is the most revolutionary thing I've been involved with in my entire career. And I think it's going to be transformative to our business. I think we're being rightly conservative in our assumptions, because we haven't done it before. So anytime you go out there and you go into uncharted waters, you again buy enough insurance, right? Make sure we understand there's bad weather ahead, we have the ability to pull the right levels and make it back to shore or make it across the channel. So we feel like we've got it thought through. But from a customer point of view, what the customer is going to see, this is every bit as impactful as anything we've ever done. Neely Tamminga – Piper Jaffray: Around the circulation?

Gary Friedman

Analyst

Yeah, the circulation, we don't give out our circulation for competitive reasons. But what we've tried to do over the last several years is again optimize our return on investment from an advertising point of view. So I would say we're always kind of playing with that. And the other thing I'd say is we prospect every catalog every time we drop a book. So there's always a certain percentage of the prospected books. And that number might move from 15 to 30 and flex, depending on how we assess the data. But I'd say there is an opportunity as we look at the data, you know, long term, it depends on how you evaluate, Neely, the investment cycle. It's funny because when, again, you make changes, you have to remember that everything else changes. So if we were sitting here a year and a half ago or so, we are mailing two books a year and we are looking circulation depths over at several drops, you'd say, well, that book amortized over six months looks like this profitability. Now when you look at that same book or those same pages and you say, that circulated book over 12 months, right, it's very different map, right? It becomes only map, so you have to do all the map again. And so what we try to do is just make sure we're making decision where the map supports the decision. And then we look at, where there's no map, we say, well, how do you -- there's maps to everything, let me just say, even on -- even though we're in uncharted waters on assortment growth and page count growth and all that stuff, right? We've got years of data that says, when you expand page count, when you expand assortment, when you look at density like this, when you look at that, when you add finish, when you do this, it almost seems like, what happens? And so, you know, the data says this, we try to make sure we buy enough insurance and it looks like it has asymmetrical risks, and then we make the decision to go. But I would say that there's new map now moving to one drop a year. And that map would suggest we could circulate the books deeper. But then again we haven't spent 3,200 pages yet. So let's see how 3,200 pages looks over sometime horizon, and then we'll be a lot smarter in about six to eight months, you know, call it 10 months, you know, once we get past kind of the six-month cycle on those books and start looking at what the tails look like, what happens. And we'll be smarter six months after that and six months after that. It's two-and-a-half years of data to make the decision to go from two to one book. Right? Makes sense? Neely Tamminga – Piper Jaffray: Yes, it does. Thank you. And best of luck.

Karen Boone

Analyst

Thanks, Neely.

Gary Friedman

Analyst

Any more questions? We're good? Okay, everyone, well, thank you very much for your attention and interest in our company. We're going to continue to try to do our best job for you. And we want to thank all of our team across the country and our partners around the world for supporting our cause. And we look forward to talking to you soon. Thank you.

Operator

Operator

This concludes today's Restoration Hardware's fourth quarter and fiscal 2013 financial results conference call. Thank you for joining. You may now disconnect.