Hi Steph, thank you for the question. Look, I think one of the main sources of increased franchise profitability is going to come from technology, right. So, there's a few ways to look at it. But from one side, technology will allow us to make, better data driven business decisions. We’ll allow us to design initiatives that will drive traffic towards our salons, it will increase the ability for us to attach, products to our transactions in our salons. And would also create loyalty programs that would keep our customers coming back. Also, technology can work from a demand generation perspective. So, we've increased the channels through which we provide bookings for our customers. So for example, Google Maps, Google Search, today, you can go on one of these platforms and go straight to booking an appointment at one of our salons and that removes some of the friction from the booking process, making it much easier for the customer, right. As you know, we're developing a sophisticated salon management solution in OpenSalon Pro. And the idea is to assist our franchisees in improving the operation of their salons, right. Ultimately, we want our franchisees to only have to worry about running great salons and providing great service to our customers, and will leave the system do the rest. The system can provide insights into the behavior of our customers. It can do, predictive analytics. So there's a lot that we can do, to help our franchisees manage their businesses better. As I mentioned in my remarks that, the franchise systems that have grown the fastest are those with increased franchise profitability, so this is going to be our obsession moving forward. I think there's a great opportunity here, for both our existing and new franchisees to build platforms of salons from which to consolidate, and grow from there to unit growth. And there is a lot of opportunities for us to build density in some of our markets. Our brands do better in the markets where they have more density so great opportunity for us to build platforms and make our salons most successful and the most profitable in the business. Thanks again, Steph for your question.