Chris Killoy
Analyst · Lake Street. Your question, please Mark
Thanks, Tom. As we discussed on our previous 2022 quarterly calls, consumer demand in 2022 fell from the unprecedented levels that began early in 2020 and remained for most of 2021. In addition, climbing interest rates, increased credit card debt and record household debt curbed discretionary spending. Consequently, the estimated unit sell-through of the company's products from the independent distributors to retailers in 2022 decreased 25% compared to 2021. In 2022, the NICS background checks, as adjusted by the National Shooting Sports Foundation, decreased 11%. The greater reduction in the sell-through of the company's products relative to adjusted NICS background checks may be attributable to the following: more aggressive promotions, discounts, rebates and the extension of payment terms offered by our competitors; an apparent increase in the sale of used firearms at retail, which are included in the adjusted NICS checks but are not distinguished from new gun sales; and decreased retailer inventories, as the anticipation of further discounting may be encouraging cautious buying behavior by retailers. Despite the overall decrease in consumer demand in 2022, we are encouraged by our increased quarterly production, sales and distributor sell-through of our products in the fourth quarter. As we often mentioned on our quarterly earnings calls, each week we review the distributor sell-through and distributor inventories on a product family by product family basis, to better match our production to the demand. While inventories of some product categories are healthy, there are others whose inventory remain below pre-pandemic levels. These include virtually all of our single action and double-action revolvers, many of our rifle families including the Ruger American centerfire, the Ruger Precision Rifle the Ruger Precision Rimfire, the Mini-14 and the 10/22. In addition to these families, we are hard at work ramping up production for several new product offerings, which were also met with strong demand. Our major new product launches in 2022 included the Marlin Model 1895 Guide Gun, chambered in .45-70 Govt, which is the first reintroduction of the Marlin Guide gun family of lever-action rifles. The Marlin Model 1895 Trapper stainless steel lever-action rifle, chambered at .45-70. The LC Carbine, chambered in 5.7x28 millimeter, a companion to Ruger-5.7 pistol, the Security-380 Lite Rack Pistol, a full-featured pistol chambered in the light-recoiling .380 Auto and the Small-Frame Autoloading Rifle, or SFAR, which combines the ballistics advantages of .308 Winchester with the size or weight of traditional modern sporting rifle. Sales of new products, which also included the MAX-9 pistol, LCP Max pistol, PC Charger, represented $78.4 million, or 14% of firearm sales in 2022. New product sales include only major new products that were launched in the past two years. Several popular firearms that were considered new products in 2021, including the Wrangler revolver, the Ruger 5.7 pistol and the LCP II pistol and .22 rifle have now been in production for over two years and were not included in the new product sales calculations for 2022. We remain hard at work and look forward to introducing additional innovative Ruger and Ruger made Marlin firearms in 2023. At last month's SHOT Show in Las Vegas, we unveiled two additional Marlin products that were met with great excitement. The Marlin 336 lever-action Rifle chambered in the iconic 30-30 caliber that we plan to start shipping this spring. And the Marlin 1894 lever-action rifle chambered in the classic revolver calibers like .357 and .44 Magnum that we plan to ship later this year likely this summer. It was an outstanding show for us and a great way to kick off the year. We're excited as we enter 2023 for lots of reasons. Our broad and diverse portfolio of products is unmatched in the industry. Our commitment to new product development will again yield innovative and exciting firearms that will further enrich our product catalog in 2023. Our commitment to manufacturing excellence continues to improve the quality of our products, enhance the safety of our employees. Our team of 1,900 dedicated employees, 28% of whom have been with Ruger for more than a decade, bring their gifts and talents to our American factories every day. There's no better workforce in our industry. Our loyal customers continue to inspire us as we innovate and deliver the rugged reliable firearms they have come to expect from us for almost 75 years. Our brand embodies our motto, as arms makers for responsible citizens and delivers on our promise to be a world leader that provides a spirit of freedom, recreation and peace of mind. Our robust debt-free balance sheet provides versatility and strength as we explore and consider opportunities when they may emerge. And finally our disciplined capital strategy and relentless pursuit of cultivating long-term shareholder value remains steadfast. Operator may we have the first question.