Christopher Killoy
Analyst · Morgan Dempsey
Thanks, Tom. 2019 was a challenging year for the firearms industry as manufacturing overcapacity, excess inventories at all levels of the channel and a continued softness of demand led to a marketplace settled with undisciplined discounting, reckless extension of payment terms and excessive promotions.Conversely, our promotional efforts in 2019 were more measured, and instead, we focused on our long-term objectives, which include investing in our new product development process, strengthening our brand, fortifying our balance sheet and bolstering the profitability of the Ruger product line for our downstream distribution partners, all of which enhance our delivery of shareholder value.The estimated sell-through of the company’s products from the independent distributors to retailers in 2019 decreased 18% from 2018. The reduction in the sell-through of the company’s products may be attributable to the following: more aggressive promotions, discounts, rebates, and the extension of payment terms offered by many of our competitors; the loss of a formerly significant distributor that ultimately filed for bankruptcy protection in June 2019 and the market disruption caused by the subsequent liquidation of its inventory of Ruger products; the loss of 3 additional smaller distributors in the second half of 2019; and decreased retailer inventories as the anticipation of further discounting continued to encourage cautious buying behavior by those retailers. We use adjusted NICS background checks as a proxy for consumer firearms demand. However, adjusted NICS is not a perfect metric, as it can be impacted by changes in state laws and regulations and many directives and interpretations issued by government agencies.For example, the use of state issued permits to carry firearms in lieu of NICS background checks for certain transactions was significantly curtailed in 2019. This resulted in the 2019 increases in adjusted NICS background checks for the states of Alabama and Minnesota of 66% and 33%, respectively. Excluding, Alabama and Minnesota, adjusted NICS decreased 1% in 2019 compared to an increase of 1% as reported. Also, adjusted NICS includes used gun sales, which can unduly impact its results for a particular period or comparison. Despite its limitations and anomalies, we believe adjusted NICS provides insight into the underlying demand for firearms at the consumer level.New product development. Our commitment to new product development remains steadfast, as evidenced by the strength of our new product introductions in 2019, which included the Ruger-57 pistol, which has been one of the hottest products in the industry since its launch in December. In fact, it is on the front cover of the most recent American Rifleman magazine. The LCP II and.22 Long Rifle, the latest addition to the LCP family of compact pistols, which was also introduced in December and continues to enjoy strong demand, and the Wrangler revolver whose demand has outstripped production since its launch last April, despite a doubling of manufacturing capability.New products represented $102 million or 26% of firearm sales in 2019 compared to $145.6 million or 30% of firearm sales in 2018. In 2019, we shipped well over 800 unique models in 40 major product families. We have about 400 catalog models, so half of the models that we shipped last year were non-catalog models, which is not uncommon. These were derivatives of existing models, featuring a different caliber, barrel length or finish.Some of these distributor exclusives have been offered for many years as they remain in strong demand, while others were new in 2019, including the Security-9 compact pistols and the Security-9 Pro and compact Pro models, the Ruger American Bolt-Action Rifle and AR-556 Modern Sporting Rifle chambered in 350 Legend, the PC Carbine chassis models with free-float handguards, new Ruger custom shop offerings, including the Super GP100 revolver in 9-millimeter, the 1911 officer-style pistol, and 10/22 competition models.These derivatives are not included in our new product sales total, because we include only major new products that were introduced in the past 2 years. It’s a pretty tough standard, but it helps us focus on the significant breakthrough new products. Thanks to our longstanding, unwavering commitment to new product development, we are in great shape product-wise as we head into 2020.Production and inventory. We base our production and manage our inventory levels, primarily through semimonthly reviews of the following: our sales, the estimated sales of our products from the independent distributors to retailers, our inventory and the inventories of Ruger products at our independent distributors. All of these reviews are done for each of our 40 product families. While it’s always tempting to maintain or even increase production to better utilize manufacturing capacity and leverage fixed costs, we take a more disciplined approach and in 2019, we decreased total unit production by 18% or almost 300,000 units from 2018.Our manufacturing folks did a great job proactively managing our workforce in 2019 by implementing a hiring freeze, allowing attrition to reduce our workforce, reducing over time, and taking 5 additional shutdown days in addition to our normal shutdown week in July. As a result, our finished goods inventory decreased by 13,000 units and distributor inventories of our products decreased by 29,000 units during 2019. In the aggregate, this was an 11% decrease in 2019. This disciplined approach, which likely hindered our 2019 financial results, has us well positioned for 2020.Cash. Our cash generation in 2019 was $50 million. Our cash and short-term investment balance of $165 million is more than we need to support our daily operations. Our financial strength places us in a unique and enviable position in our industry from which we can either profitably weather a storm or thrive in a recovering market, always keeping an eye out for long-term opportunities that may emerge. Rest assured, our capital allocation philosophy has not changed.We are continually looking for opportunities to generate strong returns with our capital. If we get to a point where we decide that we will not be able to employ our accumulated capital, we return the cash to our shareholders in the form of dividends. As I stated at the beginning of my comments, 2019 was a challenging year for our company. But I couldn’t be any proud of our people and the way they managed through those challenges. At each of our facilities, the Ruger team continues to impress me with their commitment to excellence and drive for continuous improvement.In Prescott, Arizona, we designed and launched the Ruger-57 pistol, along with a slew of Security-9, Mark IV and 22/45 pistol derivatives and distributor exclusives. In Newport, New Hampshire, our team’s rapidly increased production capacity of the Wrangler revolver line, almost exclusively with repurposed machines that were already in-house. They also delivered an amazing array of cool new products such as the Pistol Caliber Carbine chassis models and numerous distributor exclusives.In Mayodan, North Carolina, we reached the employment threshold needed to lock in our state incentives for years to come, while delivering awesome new products such as the AR-556 pistol, the American Rifle and AR-556 chambered and 350 Legend and in December, the LCP II chambered in.22 Long Rifle. Meanwhile, our teams at Pine Tree Castings automated numerous high-volume operations to improve repetitive motion ergonomics and in-sourced heat treating to improve quality and delivery on the critical parts for our high-impact new products, such as Ruger-57 pistol, LCP.22 and the Wrangler single-action revolvers.And out at Ruger Precision Metals, our metal injection molding facility in Earth City, Missouri, we expanded capacity to support our new product launches and develop 3D printed mold technology that led to the production of 22 molds in Q3 and Q4, with an average lead time of only 8 days per mold versus 8 to 14 weeks using traditional methods.With our great stable of new products entering 2020, I am very optimistic about our future. As I tell our team at the kickoff of any major trade show or at one of our quarterly all-hands meetings, there is no company in this industry that I would rather be at, and I consider a great privilege to serve as Ruger’s CEO.Those were the highlights of 2019. Operator, may we please have the first question?